ADVERTISING ASSOCIATION(THE)
Get an alert when ADVERTISING ASSOCIATION(THE) files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
£204k
+14.1% vs 2024
Net assets
£658k
+1.3% vs 2024
Employees
27
0% vs 2024
Profit before tax
£6.4k
+160.3% first positive since 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
7 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Net assets
4-year trend · vs Consumer Discretionary median
Accounts
4-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|
| Total income | £1,737,379 | £1,756,850 | £1,794,591 | £1,835,032 | +2.3% | |
| Operating profit | £29,050 | £18,432 | -£10,690 | £6,445 | +160.3% | |
| Profit before tax | £29,280 | £18,432 | -£10,690 | £6,445 | +160.3% | |
| Net profit | £29,280 | £7,064 | -£10,690 | £8,221 | +176.9% | |
| Cash | £394,556 | £175,683 | £178,903 | £204,071 | +14.1% | |
| Total assets less current liabilities | £668,593 | £660,657 | £649,967 | £708,188 | +9% | |
| Net assets | £653,593 | £660,657 | £649,967 | £658,188 | +1.3% | |
| Equity | £653,593 | £660,657 | £649,967 | £658,188 | +1.3% | |
| Average employees | 26 | 25 | 27 | 27 | 0% | |
| Wages | — | — | — | — | — | |
| Directors' remuneration | £270,397 | £303,140 | £324,712 | £350,602 | +8% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|
| Operating margin | 1.7% | 1.0% | -0.6% | 0.4% | |
| Net margin | 1.7% | 0.4% | -0.6% | 0.4% | |
| Return on capital employed | 4.3% | 2.8% | -1.6% | 0.9% | |
| Gearing (liabilities / total assets) | 60.3% | 63.8% | 74.8% | 77.0% | |
| Current ratio | — | — | 1.26x | 1.25x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102 §1A
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Menzies LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“After reviewing the company's forecasts ard projections, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. The company therefore continues to adopt the going concern basis in preparing its consolidated financial statements.”
Group structure
- ADVERTISING ASSOCIATION(THE) · parent
- The Media Business Course Limited 100%
- Advertising Association AdGreen Limited 100%
- Ad Net Zero Limited 100%
- Media Smart UK Limited 100%
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
8 active · 73 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WILSON, Danielle | Secretary | 2022-03-09 | — | — |
| CLASEN, David Andrew Leo | Director | 2026-01-01 | Jan 1965 | British |
| FRIJNS, Charlotte Sabine Muriel | Director | 2021-11-11 | Aug 1976 | Dutch |
| MEREDITH, Owen Lloyd | Director | 2021-07-08 | May 1986 | British |
| MEW, Jonathan | Director | 2017-05-11 | Mar 1977 | British |
| MICHAELIDES, Simon Philip | Director | 2026-01-01 | Aug 1974 | British |
| PATEL, Rakesh Chimanlal | Director | 2026-01-01 | Jun 1976 | British |
| WOODFORD, Stephen William John | Director | 2016-11-19 | Feb 1959 | British |
Show 73 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BARBER, Ian Michael | Secretary | 2015-08-13 | 2017-08-03 |
| EUSTACE, Susan | Secretary | 2017-08-03 | 2022-03-09 |
| HARPER, Deborah Louise | Secretary | — | 2007-04-04 |
| HITCHCOCK, Catherine Jane | Secretary | 2007-04-04 | 2015-08-13 |
| ALLAN, Jonathan Mark | Director | 2020-03-10 | 2025-11-26 |
| ANDERSON, Lynne | Director | 2018-05-16 | 2021-07-08 |
| BAINSFAIR, Paul Jeffrey | Director | 2011-12-14 | 2026-01-01 |
| BAKER-MUNTON, Michael | Director | 2013-06-12 | 2014-12-31 |
| BELL, John Francis | Director | 1993-04-19 | 1993-04-19 |
| BEST, James Leigh Stuart | Director | 1997-02-01 | 2002-05-20 |
| BOASE, Martin | Director | — | 1992-12-31 |
| BROWN, Andrew William | Director | 1993-05-01 | 2007-01-15 |
| BROWN, Philippa Anne | Director | 2019-07-04 | 2022-07-14 |
| BRYDON, Alan Robert | Director | 2015-06-01 | 2017-01-05 |
| BUCHANAN, Karen Jane | Director | 2020-07-14 | 2023-07-05 |
| BULL, George Jeffrey, Sir | Director | 1996-06-03 | 2000-05-22 |
| BUSCOMBE, Peta Jane, Baroness | Director | 2007-01-15 | 2009-03-20 |
| COKAYNE, Frank Anthony | Director | — | 1991-09-20 |
| COMBEMALE, Christopher Porte | Director | 2013-06-12 | 2025-07-01 |
| DUFF, Graham Douglas | Director | 2004-04-15 | 2005-12-07 |
| EARNSHAW, Malcolm Terry | Director | 2000-11-17 | 2007-04-16 |
| FITZGERALD, Niall William Arthur | Director | 2000-05-22 | 2005-05-16 |
| FLEMING, Colin | Director | 2013-01-01 | 2016-06-01 |
| FLETCHER, Winston | Director | 1993-01-01 | 1997-01-31 |
| GARRARD, Susan Bjorg | Director | 2014-07-01 | 2018-10-12 |
| GRANT, Matthew Alistair, Sir | Director | — | 1993-05-17 |
| GRIFFIN, William Brian | Director | — | 2003-05-19 |
| HARRIS, Ronan Aubyn | Director | 2017-07-05 | 2022-10-27 |
| HARRISON, Andrew John | Director | 2013-06-12 | 2013-09-06 |
| HARVEY-TAYLOR, David | Director | — | 1991-12-23 |
| HAVELOCK, Kevin John | Director | 2005-06-06 | 2007-04-12 |
| HAZLITT, Anne Frances | Director | 2011-12-14 | 2014-12-31 |
| HOCKNEY, Michael | Director | — | 1994-01-20 |
| HOOPER, John | Director | 1995-01-01 | 2000-11-17 |
| HOWELL, Rupert Cortlandt Spencer | Director | 2007-12-05 | 2012-06-01 |
| HUGHES, Michael John | Director | 2007-04-16 | 2017-02-21 |
| HUGHES, Penelope Lesley | Director | 2005-05-16 | 2011-07-01 |
| JACOB, Kathryn Margaret | Director | 2016-05-06 | 2025-11-26 |
| KENNY, Siobhan | Director | 2014-07-01 | 2021-07-08 |
| KERSHAW, David | Director | 2002-05-20 | 2006-04-03 |
| KING, Annette | Director | 2022-07-14 | 2025-11-26 |
| LEFROY, Timothy Patterson | Director | 2009-04-06 | 2017-01-05 |
| LEWIS, David John | Director | 2007-04-12 | 2011-07-01 |
| LUND, Mark | Director | 2006-04-03 | 2009-05-31 |
| MANZOOR, Sajad | Director | 2016-06-01 | 2021-11-11 |
| MCCULLOCH, Ian Douglas | Director | 2005-12-07 | 2007-12-05 |
| MCGUINNESS, Andrew Peter | Director | 2011-12-14 | 2012-06-01 |
| MCILHENEY, Barry Wilson | Director | 2013-05-12 | 2018-02-20 |
| MERALI, Sajeeda | Director | 2021-11-11 | 2025-11-26 |
| MEREDITH, Owen Lloyd | Director | 2018-02-20 | 2021-07-08 |
| MILES, Kenneth Norman | Director | — | 1994-12-31 |
| MOSS, Ian | Director | 2021-07-08 | 2022-07-14 |
| MUNDEN, Sebastian John | Director | 2018-10-17 | 2022-07-14 |
| MURPHY, James Benedict Patrick | Director | 2015-06-01 | 2019-07-04 |
| NAUGHTON, Eileen | Director | 2016-05-05 | 2017-01-05 |
| NEWELL, David Richard | Director | 2013-06-12 | 2018-05-16 |
| PATTERSON, Gavin Echlin | Director | 2011-12-14 | 2014-01-30 |
| PAYTON, Matthew John | Director | 2022-07-14 | 2025-11-26 |
| PERRY, Michael Sydney, Sir | Director | 1993-05-17 | 1996-06-03 |
| PHILLIPS, Nicolas Hood | Director | — | 2001-08-07 |
| PHILLIPSON, Guy Brian | Director | 2013-06-12 | 2017-02-21 |
| PRINGLE, Hamish Patrick | Director | 2001-08-07 | 2011-12-14 |
| RABY SMITH, Philip Anthony | Director | 2017-02-21 | 2025-11-26 |
| SHIER, Jonathan Fraser | Director | — | 1991-10-21 |
| SNOWBALL, Priscilla Deborah | Director | 2012-06-01 | 2015-06-01 |
| SOURRY KNOX, Judith Amanda | Director | 2011-12-14 | 2014-06-30 |
| TURNER, Harry Edward | Director | — | 1992-05-01 |
| WALKER, William Guy | Director | — | 1998-12-31 |
| WALMSLEY, Nigel Norman | Director | 1992-06-11 | 2003-05-19 |
| WEED, Keith Charles Frederick | Director | 1999-01-01 | 2005-06-06 |
| WEST, Brian | Director | — | 1995-08-01 |
| WHITWORTH, James Christopher Bardsley | Director | 2003-05-20 | 2012-12-31 |
| WILLIAMS, Edward Kelly | Director | 2015-01-22 | 2020-03-10 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 243 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-10-29 MA Memorandum articles
- 2025-10-29 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-08-07 | AA | accounts | Accounts with accounts type full | |
| 2026-08-03 | CH01 | officers | Change person director company with change date | |
| 2026-06-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-02-13 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-27 | AP01 | officers | Appoint person director company with name date | |
| 2026-01-27 | AP01 | officers | Appoint person director company with name date | |
| 2026-01-12 | AP01 | officers | Appoint person director company with name date | |
| 2025-12-08 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-08 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-08 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-08 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-08 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-08 | TM01 | officers | Termination director company with name termination date | |
| 2025-10-29 | MA | incorporation | Memorandum articles | |
| 2025-10-29 | RESOLUTIONS | resolution | Resolution | |
| 2025-10-07 | AA | accounts | Accounts with accounts type small | |
| 2025-07-25 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-08-14 | AA | accounts | Accounts with accounts type full | |
| 2024-06-17 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 16
- Capital events
- 0
- Officers appointed
- 3
- Officers resigned
- 7
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.