NORFOLK BROADS DIRECT LIMITED
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2026-10-06 (in 5mo)
Last made up 2025-09-22
Watchouts
Cash
£559K
-49.9% vs 2024
Net assets
£9M
+6.6% vs 2024
Employees
54
-6.9% vs 2024
Profit before tax
£775K
-24% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
4 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Turnover | £4,689,496 | £4,362,574 | |
| Operating profit | £976,084 | £747,727 | |
| Profit before tax | £1,019,700 | £775,465 | |
| Net profit | £738,353 | £571,235 | |
| Cash | £1,115,673 | £559,089 | |
| Total assets less current liabilities | £9,756,382 | £10,220,714 | |
| Net assets | £8,694,191 | £9,265,426 | |
| Equity | £8,694,191 | £9,265,426 | |
| Average employees | 58 | 54 | |
| Wages | £1,444,549 | £1,406,462 | |
| Directors' remuneration | £307,276 | £213,864 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31
-
Turnover
-7%
£4,689,496 £4,362,574
-
Cash
-49.9%
£1,115,673 £559,089
-
Net assets
+6.6%
£8,694,191 £9,265,426
-
Employees
-6.9%
58 54
-
Operating profit
-23.4%
£976,084 £747,727
-
Profit before tax
-24%
£1,019,700 £775,465
-
Wages
-2.6%
£1,444,549 £1,406,462
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Operating margin | 20.8% | 17.1% | |
| Net margin | 15.7% | 13.1% | |
| Return on capital employed | 10.0% | 7.3% | |
| Current ratio | 1.63x | 2.28x | |
| Interest cover | — | 280.05x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 6 times since incorporation
- NORFOLK BROADS DIRECT LIMITED 2003-05-09 → present
- FUNNELL GROUP LIMITED 1997-08-07 → 2003-05-09
- BROADS TOURS LIMITED 1989-05-04 → 1997-08-07
- TRAIL MARINE LIMITED 1985-12-23 → 1989-05-04
- CORDON ROUGE HOLIDAYS LIMITED 1985-11-20 → 1985-12-23
- TRAIL MARINE LIMITED 1981-12-31 → 1985-11-20
- L.E.F.(LINCS)LIMITED 1967-11-22 → 1981-12-31
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- BW Audit Ltd
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The company continues to trade at healthy levels despite the challenges posed by the economy. The directors have prepared forecasts for the future and taken into consideration the financial strength of the company and the wider group, alongside recent management information and future bookings. Based on the above and the cash position at the date of signing the accounts, the directors believe it is appropriate to continue to prepare the financial statements on a going concern basis.”
Group structure
- NORFOLK BROADS DIRECT LIMITED · parent
- Broads Tours Limited 100%
- Norfolk Broads Holidays Direct Limited 100%
- Norfolk Broads Direct Agency Limited 100%
Significant events
- “On 22 August 2025 the shares in the parent company, Norfolk Broads Holdings Limited, were sold by Craft Leisure Limited to Broads Ventures Limited.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 15 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KNIGHT, Ruth | Director | 2019-12-03 | Apr 1972 | British |
| MUNFORD, Gregory | Director | 2025-08-22 | Nov 1966 | British |
| RICHARDSON, Paul Jonathan | Director | 2025-08-22 | Feb 1975 | British |
| WALKER, Sarah Jane | Director | 2025-10-15 | Sep 1965 | British |
| WILKINSON, Marie Elizabeth | Director | 2025-10-15 | Feb 1979 | British |
Show 15 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| FUNNELL, Hazel Irene | Secretary | — | 1997-04-14 |
| GREASLEY, Barbara Kay | Secretary | 2003-02-21 | 2003-03-07 |
| GREASLEY, Paul Anthony | Secretary | 2003-03-07 | 2019-12-03 |
| GREASLEY, Paul Anthony | Secretary | 1997-04-14 | 2003-02-21 |
| WALKER, Sarah | Secretary | 2019-12-03 | 2025-08-22 |
| FUNELL, Hazel Irene | Director | 2019-12-03 | 2025-08-22 |
| FUNNELL, Hazel Irene | Director | — | 2003-02-21 |
| FUNNELL, Leonard Ernest | Director | 2019-12-03 | 2025-08-22 |
| FUNNELL, Leonard Ernest | Director | — | 2003-02-21 |
| FUNNELL, Mark Andrew | Director | — | 2001-08-31 |
| GREASLEY, Barbara Kay | Director | 2003-03-07 | 2019-12-03 |
| GREASLEY, Paul Anthony | Director | 2003-02-21 | 2019-12-03 |
| KNIGHT, James Logan | Director | 2019-12-03 | 2024-09-02 |
| REEVE, Reginald John | Director | 2003-03-07 | 2010-07-31 |
| WALKER, Sarah Jane | Director | 2020-01-16 | 2025-08-22 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Norfolk Broads Holdings Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 208 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-23 | AA | accounts | Accounts with accounts type full | |
| 2025-10-15 | AP01 | officers | Appoint person director company with name date | |
| 2025-10-15 | AP01 | officers | Appoint person director company with name date | |
| 2025-10-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-04 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-08-28 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-08-27 | AP01 | officers | Appoint person director company with name date | |
| 2025-08-27 | AP01 | officers | Appoint person director company with name date | |
| 2025-08-27 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-27 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-27 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-27 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-08-27 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-08-22 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-08-22 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-07-25 | MR05 | mortgage | Mortgage charge part both with charge number | |
| 2025-07-25 | MR05 | mortgage | Mortgage charge part both with charge number | |
| 2024-12-17 | AA | accounts | Accounts with accounts type full | |
| 2024-10-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-09-02 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 17
- Capital events
- 0
- Officers appointed
- 4
- Officers resigned
- 4
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.