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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-28

Confirmation statement due

2027-03-08 (in 10mo)

Last made up 2026-02-22

Watchouts

None on the register

Cash

£169M

+17.6% highest in 5 filed years

Net assets

£54M

+52.1% highest in 5 filed years

Employees

425

+3.7% highest in 5 filed years

Profit before tax

£26M

+18.6% vs 2023

Accounts

8-year trend · latest reflected 2024-12-28

Metric Trend 2019-12-292021-01-022022-01-012022-01-022022-12-312023-01-012023-12-302024-12-28
Turnover £159,939,000£179,136,000
Operating profit £17,040,000£19,414,000
Profit before tax £21,646,000£25,674,000
Net profit £1,426,000£12,246,000-£278,000£16,035,000£18,546,000
Cash £2,800,000£1,516,000£3,199,000£143,586,000£168,871,000
Total assets less current liabilities £14,042,000£26,288,000£26,010,000£35,579,000£54,123,000
Net assets £14,042,000£26,288,000£26,010,000£35,579,000£54,123,000
Equity £12,616,000£14,042,000£26,288,000£26,288,000£26,010,000£26,010,000£35,579,000£54,123,000
Average employees 000410425
Wages £23,212,000£23,043,000
Directors' remuneration

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-28 vs 2023-12-30

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2019-12-292021-01-022022-01-012022-01-022022-12-312023-01-012023-12-302024-12-28
Operating margin 10.7%10.8%
Net margin 10.0%10.4%
Return on capital employed 47.9%35.9%
Current ratio 1.13x1.16x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 5 times since incorporation

  1. HAWK INCENTIVES HOLDINGS LIMITED 2018-05-03 → present
  2. THE GRASS ROOTS GROUP HOLDINGS LIMITED 2016-06-06 → 2018-05-03
  3. THE GRASS ROOTS GROUP HOLDINGS PLC 2016-06-06 → 2016-06-06
  4. THE GRASS ROOTS GROUP PLC 1987-07-10 → 2016-06-06
  5. THE PROMOTIONS HOUSE PUBLIC LIMITED COMPANY 1983-05-31 → 1987-07-10
  6. LAKELAST LIMITED 1983-05-17 → 1983-05-31

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
Menzies LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. We have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Group's or the Parent Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”

Group structure

  1. HAWK INCENTIVES HOLDINGS LIMITED · parent
    1. Cyclescheme Limited 1% · UK
    2. Blackhawk Network EMEA Limited 1% · UK
    3. Hawk Incentives Trust Company Limited 1% · UK
    4. Intelligent Card Solutions Limited 1% · UK

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 52 resigned

Name Role Appointed Born Nationality
WAINHOUSE, Michelle Josephine Secretary 2016-10-06
GURNEY, Patrick Philip Director 2016-10-06 Jun 1970 British
HOWE, Matthew David Director 2016-10-06 Aug 1971 English
Show 52 resigned officers
Name Role Appointed Resigned
BURRAGE, Richard Charles Secretary 1997-02-26
COLFER, Alexis Secretary 2013-06-30 2016-10-06
EGERTON-KING, Nigel David Secretary 1997-02-26 2006-09-25
O'BYRNE, Helen Sarah Secretary 2006-09-25 2013-06-30
BANDELL, Richard David Director 2013-08-01 2016-10-06
BENDER, Nicholas Director 2008-04-28 2011-07-15
BUNTING, John Anderson Director 2013-09-09 2015-07-01
BURRAGE, Richard Charles Director 2008-05-01
CLUTTON, Russell Director 2011-08-08 2014-03-31
COLES, Anthony Iaroslav Director 1993-02-05
COLLINSON, Jonathan Jeffreys Director 2000-05-30 2001-07-02
COVER, Nigel Peter Michael Director 1997-10-20 2001-07-02
DELANEY, Paul Director 2013-02-18 2013-04-08
DOE, John Barry Director 1998-12-31
EGERTON-KING, Nigel David Director 1997-02-26 2011-05-31
EGGAR, Jonathan Neil Director 2013-02-18 2016-07-13
EMMINS, Robert Philip Director 1993-08-24
EVANS, David William Director 2016-10-06
HACKETT, David John Director 2012-12-06 2016-10-06
HILL, Lorraine Marion Director 1999-03-17 1999-11-24
HUMPHREYS, Stephen Peter Director 2008-04-28 2011-05-26
KENNY, Jonathan Paul Andrew Director 2016-10-06 2018-08-07
KING, Richard Director 2013-01-01 2016-10-06
KIRK, Richard John Director 2003-10-02 2006-01-30
LISTER, Andrew William Director 2016-10-07 2017-12-15
LISTER, Andrew William Director 2013-02-18 2016-10-06
LISTER, Andrew William Director 2008-04-28 2012-11-05
MARSH, John Director 2013-02-18 2014-01-10
MELLMAN, Laurence Director 2013-04-08 2016-10-06
MELLMAN, Laurence Director 2002-01-28 2004-03-12
O'BYRNE, Helen Sarah Director 2008-06-30 2013-06-30
ORLIK, Chantal Director 1997-10-20 2000-09-29
PATEL, Zarin Homi Director 2014-09-08 2016-10-06
PAYNE, Andrew Robertson Director 2016-07-13 2016-10-06
PENNY, Richard James Stanley Director 1993-08-24 1998-07-30
POVEY, Mark Julian Director 2013-02-18 2016-07-13
RICHARDSON, Paul Winston George Director 1998-06-17 2002-01-28
RICHESSON, Kirsten Ellen Director 2016-10-06 2023-06-16
RONALD, Christopher Noel Austin Director 2021-04-01 2026-01-02
SALAMA, Eric Ralph Director 1996-02-13 1998-06-17
SCOTT, Andrew Grant Balfour Director 2004-03-12 2016-10-06
SIDBURY, Adam Director 1998-04-27 2001-07-02
SOLOMON, Nathaniel Director 2016-10-06
STIMPSON, Anthony Gwilym Director 1993-08-24 1996-02-09
SWEETLAND, Christopher Paul Director 2013-02-18 2016-07-13
VERMAN, Martin Director 2016-10-07 2017-04-14
WARD VAN DER WELLE, Charles Director 2016-07-13 2016-10-06
WHITE, James Stanley Director 1997-08-18 2002-10-28
WHITE, James Stanley Director 1997-06-30
WHITE, Julie Elizabeth Director 1998-04-27 2001-07-02
WILMOT, Andrew Director 2008-04-28 2012-03-26
WOOD, Charles Raymond Director 1993-02-05

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Blackhawk Network Holdings, Inc. Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2016-11-23 Ceased 2018-06-14
Mr David William Evans Mbe Individual Shares 25–50%, Voting 25–50% 2016-04-06 Ceased 2016-11-23
Wpp Beans Ltd Corporate entity Shares 25–50%, Voting 25–50% 2016-04-06 Ceased 2016-11-23

Filing timeline

Last 20 of 297 total filings

Date Type Category Description
2026-03-10 CS01 confirmation-statement Confirmation statement with no updates PDF
2026-01-09 TM01 officers Termination director company with name termination date PDF
2025-12-19 AA accounts Accounts with accounts type group PDF
2025-03-05 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-03-05 AD04 address Move registers to registered office company with new address PDF
2024-12-02 AA accounts Accounts with accounts type group PDF
2024-03-08 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-01-12 AA accounts Accounts with accounts type group
2023-07-10 TM01 officers Termination director company with name termination date PDF
2023-03-06 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-12-30 AA accounts Accounts with accounts type group PDF
2022-03-09 CS01 confirmation-statement Confirmation statement with updates PDF
2021-10-29 AA accounts Accounts with accounts type group
2021-07-19 RP04AP01 officers Second filing of director appointment with name PDF
2021-06-03 AP01 officers Appoint person director company with name date
2021-02-22 CS01 confirmation-statement Confirmation statement with no updates PDF
2020-10-15 AA accounts Accounts with accounts type group
2020-02-24 CS01 confirmation-statement Confirmation statement with no updates PDF
2019-11-19 PSC08 persons-with-significant-control Notification of a person with significant control statement PDF
2019-11-18 PSC07 persons-with-significant-control Cessation of a person with significant control PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
3

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page