KANTAR BRANDZ LIMITED
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Cash
—
Latest balance sheet
Net assets
—
Equity attributable
Employees
—
Average over period
Profit before tax
—
Period ending 2025-12-31
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | — | — | — | — | |
| Operating profit | — | — | — | — | |
| Profit before tax | £609,000 | £4,100,000 | — | — | |
| Net profit | £609,000 | £4,100,000 | — | — | |
| Cash | — | — | — | — | |
| Total assets less current liabilities | £41,396,000 | £45,496,000 | — | — | |
| Net assets | £41,396,000 | £45,496,000 | — | — | |
| Equity | £41,396,000 | £45,496,000 | — | — | |
| Average employees | — | — | — | — | |
| Wages | — | — | — | — | |
| Directors' remuneration | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Gearing (liabilities / total assets) | 13.0% | 0.0% | — |
Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 4 times since incorporation
- KANTAR BRANDZ LIMITED 2023-07-25 → present
- MILLWARD BROWN UK LIMITED 2001-10-01 → 2023-07-25
- MILLWARD BROWN INTERNATIONAL LIMITED 1990-04-30 → 2001-10-01
- MILLWARD BROWN PLC 1985-09-26 → 1990-04-30
- INTERCEDE 273 LIMITED 1985-05-21 → 1985-09-26
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- Deloitte LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The director considers that the going concern assumption upon which these financials have been prepared continues to be appropriate... The director is in receipt of a letter of support from Kantar Group Holdings Ltd... which pledges financial support to the Company”
Group structure
- KANTAR BRANDZ LIMITED · parent
- Kantar UK Limited 100%
- Kantar Consulting UK Limited 100%
- Millward Brown Egypt LLC 100%
Significant events
- “In April 2025, Henley Centre Headlight Vision Ltd was liquidated. The Company's investment in the liquidated entity of £1.15m was de-recognised as a result.”
- “Subsequent to year-end, the Directors of Kantar Consulting UK has resolved that the company be wound up voluntarily and commenced liquidation proceedings. Given this is evidence of conditions existing at the reporting date, the investment of £2.3m made in the current year has been fully provided for.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 43 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CONBOY, Jennie | Secretary | 2026-03-18 | — | — |
| SMITH, Lindsay Alexandra, Mrs | Director | 2026-03-31 | Jan 1980 | British |
Show 43 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BOWRON, Simon Martin | Secretary | 2010-11-30 | 2015-10-26 |
| FINNIGAN, Robert David | Secretary | 2002-09-30 | 2009-03-24 |
| JAMESON ALLEN, Ann | Secretary | 2015-10-26 | 2017-02-01 |
| JONES, Barbara | Secretary | 1992-10-27 | 1999-05-31 |
| KNIGHT, John David | Secretary | 2009-03-24 | 2010-05-27 |
| LEADLEY, Rebekah | Secretary | 2001-08-01 | 2002-09-30 |
| POTTER, Sharon Louise | Secretary | 1999-06-01 | 2001-08-01 |
| POTTER, Sharon Louise | Secretary | — | 1992-10-30 |
| SQUIRE, Stephen | Secretary | 2010-05-27 | 2010-11-30 |
| WPP GROUP (NOMINEES) LIMITED | Corporate Secretary | 2017-02-01 | 2019-12-05 |
| ALLEN, David Michael Richard Cecil | Director | — | 1996-04-30 |
| BIELLI, Andrea | Director | 1998-12-14 | 2001-06-29 |
| BOWRON, Simon Martin | Director | 2014-12-16 | 2015-11-30 |
| BRODERICK, Anne | Director | 2023-11-15 | 2026-03-31 |
| BROWN, Gordon Henry Albert | Director | — | 1994-03-31 |
| BROWNHILL, Elizabeth | Director | 2010-05-27 | 2013-03-28 |
| CAMPBELL, Eileen | Director | 2000-02-16 | 2001-06-29 |
| COLE, David John | Director | 2013-05-10 | 2016-04-29 |
| COPELAND, Richard Anthony | Director | — | 1997-07-08 |
| DELANEY, Paul | Director | 2012-02-16 | 2013-08-29 |
| FINNIGAN, Robert David | Director | 2002-09-30 | 2009-03-24 |
| GARDINER, Susan Mary Catherine | Director | 1998-09-01 | 2006-04-17 |
| GETTLE, Michael Lowell | Director | 1999-03-23 | 2001-06-29 |
| HOLLIS, Nigel Simon | Director | 1993-02-04 | 2001-06-29 |
| JAMES, Martin Leon | Director | 1997-04-14 | 1998-11-02 |
| JENKINS, David Findlay | Director | — | 1998-03-30 |
| JONES, Barbara | Director | 1992-10-27 | 1999-05-31 |
| KNIGHT, John David | Director | 2009-03-24 | 2010-05-27 |
| LEADLEY, Rebekah | Director | 2001-08-01 | 2002-09-30 |
| LEIGH, Michael | Director | 2006-01-01 | 2013-05-17 |
| LERWILL, Robert Earl | Director | — | 1996-12-05 |
| MEYERS, Robert Dennis | Director | — | 2001-06-29 |
| MILLWARD, Maurice | Director | — | 2000-02-29 |
| NASH, Warwick Howerd | Director | 2006-01-01 | 2009-03-01 |
| POTTER, Sharon Louise | Director | 2001-06-29 | 2013-05-17 |
| SMITH, Kelly Rebecca | Director | 2016-04-29 | 2025-12-31 |
| SORRELL, Martin Stuart | Director | — | 2007-07-17 |
| SWEETLAND, Christopher Paul | Director | 2013-10-22 | 2016-07-01 |
| THOMPSON, Susan Margaret | Director | 2001-08-01 | 2012-08-08 |
| VERMAN, Martin | Director | 2019-11-26 | 2023-11-15 |
| WARE, Rosemary Jean | Director | 1993-01-20 | 2000-03-31 |
| WINTERS, Steve Richard | Director | 2016-07-08 | 2019-12-05 |
| WRAGG, Timothy | Director | 2009-03-01 | 2019-12-03 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Kantar Group Holdings Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-12-05 | Active |
| Wpp 2005 Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-11-14 | Ceased 2019-12-05 |
| Wpp Delilah Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2017-08-31 | Ceased 2019-11-14 |
| Wpp Toronto Ltd | Corporate entity | Shares 75–100% | 2016-04-06 | Ceased 2017-08-31 |
Filing timeline
Last 20 of 212 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-07-25 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-28 | AA | accounts | Accounts with accounts type full | |
| 2026-09-24 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-04-01 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-01 | TM01 | officers | Termination director company with name termination date | |
| 2026-03-18 | AP03 | officers | Appoint person secretary company with name date | |
| 2026-02-24 | MR05 | mortgage | Mortgage charge part both with charge number | |
| 2025-12-31 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-07-15 | AA | accounts | Accounts with accounts type full | |
| 2024-09-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-09 | AA | accounts | Accounts with accounts type full | |
| 2023-11-15 | AP01 | officers | Appoint person director company with name date | |
| 2023-11-15 | TM01 | officers | Termination director company with name termination date | |
| 2023-10-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-06 | AA | accounts | Accounts with accounts type full | |
| 2023-09-14 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-08-01 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-07-25 | CERTNM | change-of-name | Certificate change of name company | |
| 2022-11-08 | AA | accounts | Accounts with accounts type full | |
| 2022-10-03 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 0
- Officers appointed
- 2
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.