MARKETING OPTIONS LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-02-07 (in 9mo)
Last made up 2026-01-24
Watchouts
Cash
£3M
+222.4% highest in 4 filed years
Net assets
-£4M
-41.2% vs 2023
Employees
66
-24.1% lowest in 4 filed years
Profit before tax
-£1M
+14.1% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
From an audit standpoint these circumstances still give rise to a material uncertainty in terms of going concern for the group.
Net assets
5-year trend · vs Industrials median
Accounts
5-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Turnover | — | — | — | £18,593,207 | £15,182,277 | |
| Operating profit | — | — | — | -£1,495,673 | -£1,248,846 | |
| Profit before tax | — | — | — | -£1,513,710 | -£1,300,205 | |
| Net profit | — | — | £1,058,730 | -£1,513,710 | -£1,231,948 | |
| Cash | — | £1,570,727 | £2,497,903 | £847,791 | £2,733,557 | |
| Total assets less current liabilities | — | — | — | -£2,873,161 | -£4,058,541 | |
| Net assets | — | — | — | -£2,877,603 | -£4,062,983 | |
| Equity | £595,120 | £571,817 | £1,023,572 | -£2,877,603 | -£4,062,983 | |
| Average employees | — | 75 | 90 | 87 | 66 | |
| Wages | — | — | — | £6,515,319 | £4,680,895 | |
| Directors' remuneration | — | — | — | £369,050 | £360,930 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-18.3%
£18,593,207 £15,182,277
-
Cash
+222.4%
£847,791 £2,733,557
highest in 4 filed years
-
Net assets
-41.2%
-£2,877,603 -£4,062,983
-
Employees
-24.1%
87 66
lowest in 4 filed years
-
Operating profit
+16.5%
-£1,495,673 -£1,248,846
-
Profit before tax
+14.1%
-£1,513,710 -£1,300,205
-
Wages
-28.2%
£6,515,319 £4,680,895
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | — | — | -8.0% | -8.2% | |
| Net margin | — | — | — | -8.1% | -8.1% | |
| Return on capital employed | — | — | — | 52.1% | 30.8% | |
| Gearing (liabilities / total assets) | — | — | — | 192.7% | 199.8% | |
| Current ratio | — | — | — | 0.49x | 0.49x | |
| Interest cover | — | — | — | -82.92x | -21.28x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- MARKETING OPTIONS LIMITED 1987-07-16 → present
- MALTOSE LIMITED 1987-03-31 → 1987-07-16
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Consolidated group
- Auditor
- Cooper Parry Group Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“From an audit standpoint these circumstances still give rise to a material uncertainty in terms of going concern for the group.”
Group structure
- MARKETING OPTIONS LIMITED · parent
- Marketing Options (Australia) Pty Limited 100%
- Marketing Options International Limited 100%
- Marketing Options PTE Limited 100%
- Marketing Options FZ LLC 100%
- MMSBT PTE Limited 100%
- Marketing Options LLC 100%
- Alias Partners Limited 100%
- MOI Global Limited 100%
- MOI Global Inc 100%
- MOI Global Deutschland GmbH 100%
Significant events
- “2024 was a year of strategic recalibration for the MO Group. While overall market conditions continued to contract, the group focused on maintaining its global framework and adjusting the cost base necessary to serve existing business and maintain key talent to capitalize on future growth opportunities.”
- “The group reduced its loss before tax by 11%, from £1.3m in 2023 to £1.2m in 2024. Importantly, much of the loss in 2024 was weighted into the first half of the year.”
- “As the MO Group enters 2025, the business is growing once again. The accounts clearly demonstrate a story of recovery: Deferred revenues secured in late 2024 provide certainty for a profitability trend early in 2025.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 7 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| PAYNE, Philip Grahame | Secretary | — | — | British |
| HAWARD, David Hayward | Director | 1999-11-29 | Apr 1965 | British |
| PAYNE, Matthew Stephen | Director | 2021-10-04 | Oct 1987 | British |
| PAYNE, Philip Grahame | Director | — | Dec 1954 | British |
Show 7 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CHAPLIN, Andrew Paul | Director | 2014-04-01 | 2016-09-09 |
| CHEAL, Vanessa | Director | 2010-07-05 | 2014-04-25 |
| HARDING, Timothy James | Director | 2014-04-14 | 2019-12-08 |
| KILLICK, Barry | Director | 2010-07-05 | 2019-02-19 |
| WALKER, Lilah | Director | 2011-01-28 | 2011-11-02 |
| WALKER, Lilah | Director | 2011-01-28 | 2011-11-02 |
| WATSON, Robert Murray Yeaman | Director | — | 1999-09-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Matthew Stephen Payne | Individual | Shares 25–50%, Voting 25–50% | 2021-12-22 | Active |
| Mr Philip Grahame Payne | Individual | Shares 50–75%, Voting 50–75% | 2016-04-06 | Active |
Filing timeline
Last 20 of 162 total filings
Material constitutional events — rename, articles re-file, resolution
- 2022-01-18 RESOLUTIONS Resolution
- 2022-01-13 RESOLUTIONS Resolution
- 2022-01-13 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-06 | AA | accounts | Accounts with accounts type group | |
| 2025-06-24 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-04-07 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-03-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-05 | AA | accounts | Accounts with accounts type group | |
| 2024-08-13 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-05-21 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-05-21 | CH01 | officers | Change person director company with change date | |
| 2024-01-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-28 | AA | accounts | Accounts with accounts type group | |
| 2023-03-23 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-01-31 | AA | accounts | Accounts with accounts type group | |
| 2023-01-16 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-11-14 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-01-18 | RESOLUTIONS | resolution | Resolution | |
| 2022-01-13 | SH01 | capital | Capital allotment shares | |
| 2022-01-13 | RESOLUTIONS | resolution | Resolution | |
| 2022-01-13 | MA | incorporation | Memorandum articles | |
| 2022-01-11 | SH08 | capital | Capital name of class of shares |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.