151 PRODUCTS LIMITED
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Cash
£8.8m
+53.3% highest in 6 filed years
Net assets
£26m
+15.8% highest in 6 filed years
Employees
143
-2.1% vs 2024
Profit before tax
£5.9m
-16% vs 2024
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | £59,516,917 | £54,656,634 | £53,776,777 | £68,846,544 | £81,378,792 | £79,215,222 | -2.7% | |
| Operating profit | £4,148,672 | £3,751,495 | £2,230,842 | £5,948,805 | £7,207,030 | £5,966,590 | -17.2% | |
| Profit before tax | £4,075,053 | £3,640,582 | £2,074,826 | £5,783,213 | £7,041,556 | £5,917,073 | -16% | |
| Net profit | £3,230,383 | £2,888,480 | £1,706,916 | £4,397,208 | £5,242,640 | £4,381,171 | -16.4% | |
| Cash | £2,078,243 | £3,645,377 | £1,044,874 | £3,332,257 | £5,761,310 | £8,833,477 | +53.3% | |
| Total assets less current liabilities | £16,480,866 | £18,039,066 | £17,557,476 | £20,869,649 | £24,724,175 | £27,766,698 | +12.3% | |
| Net assets | £15,007,674 | £14,390,697 | £14,696,534 | £18,438,017 | £22,855,259 | £26,468,530 | +15.8% | |
| Equity | £15,007,674 | £14,390,697 | £14,696,534 | £18,438,017 | £22,855,259 | £26,468,530 | +15.8% | |
| Average employees | 112 | 113 | 105 | 123 | 146 | 143 | -2.1% | |
| Wages | £3,895,869 | £3,746,685 | £3,793,008 | £4,783,420 | £6,263,992 | £6,425,213 | +2.6% | |
| Directors' remuneration | £638,752 | £542,885 | £509,808 | £599,586 | £572,386 | £1,318,926 | +130.4% | |
| Directors' pension contributions | £NaN | £NaN | £NaN | £38,300 | £41,003 | £41,275 | +0.7% | |
| Highest paid director | £NaN | £NaN | £NaN | £244,267 | £186,677 | £528,411 | +183.1% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | 7.0% | 6.9% | 4.1% | 8.6% | 8.9% | 7.5% | |
| Net margin | 5.4% | 5.3% | 3.2% | 6.4% | 6.4% | 5.5% | |
| Return on capital employed | 25.2% | 20.8% | 12.7% | 28.5% | 29.1% | 21.5% | |
| Gearing (liabilities / total assets) | 32.9% | 38.5% | 35.4% | 36.0% | 30.7% | 31.2% | |
| Current ratio | — | — | — | — | 3.56x | 3.26x | |
| Interest cover | 56.35x | 33.81x | 14.14x | 28.32x | 34.73x | 40.00x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation
- 151 PRODUCTS LIMITED 1997-05-13 → present
- ELEGANT CRAYONS (UK) LIMITED 1988-10-24 → 1997-05-13
- PURGEZAP LIMITED 1987-07-23 → 1988-10-24
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Forvis Mazars LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“These financial statements have been prepared on a going concern basis. The Directors, having considered the financial position of the Company for a period of at least twelve months from the date of signing these financial statements, have no reason to believe that a material uncertainty exists that may cast doubt about the ability of the Company to continue as a going concern.”
Group structure
- 151 PRODUCTS LIMITED · parent
- Swirl Consumer Products Limited 100%
- Star Wipes Ltd. 100%
Significant events
- “A composite company multilateral guarantee dated 3 December 2015 is also now held by HSBC Bank Plc.”
- “Also the Company has given a guarantee in favour of HM Revenue and Customs for £130,000 (2024: £130,000).”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| SHONN, Steven Martin | Secretary | 1995-09-15 | — | British |
| GAYLE, Jennifer Claire | Director | 2018-12-21 | May 1976 | British |
| LEWIS, Amanda Louise | Director | 2018-12-21 | Feb 1981 | British |
| SHONN, Richard Lee | Director | 2005-04-13 | Aug 1977 | British |
| SHONN, Steven Martin | Director | — | Apr 1951 | British |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| PRICE, Lita | Secretary | — | 1995-09-15 |
| SHONN, Daniel Simon | Secretary | 2006-02-10 | 2006-02-15 |
| GEORGE, Ian Paul | Director | 2000-02-01 | 2020-10-15 |
| SHONN, Daniel Simon | Director | 2006-02-10 | 2021-03-02 |
| SHONN, Jeffrey Stewart | Director | — | 2016-11-25 |
| SHONN, Michael Warren | Director | — | 2010-09-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Eurostation Limited | Corporate entity | Shares 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 132 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-08-07 | AA | accounts | Accounts with accounts type full | |
| 2026-04-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-04-14 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-06-19 | AA | accounts | Accounts with accounts type full | |
| 2025-04-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-11-20 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-05-30 | AA | accounts | Accounts with accounts type full | |
| 2024-04-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-08-10 | AA | accounts | Accounts with accounts type full | |
| 2023-05-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-07 | AA | accounts | Accounts with accounts type full | |
| 2022-04-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-06-10 | AA | accounts | Accounts with accounts type full | |
| 2021-04-19 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-04-16 | TM01 | officers | Termination director company with name termination date | |
| 2020-10-15 | TM01 | officers | Termination director company with name termination date | |
| 2020-10-08 | AA | accounts | Accounts with accounts type full | |
| 2020-04-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-06-12 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.