151 PRODUCTS LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-23 (in 11mo)
Last made up 2026-04-09
Watchouts
None on the register
Cash
£6M
+72.9% highest in 5 filed years
Net assets
£23M
+24% highest in 5 filed years
Employees
146
+18.7% highest in 5 filed years
Profit before tax
£7M
+21.8% highest in 5 filed years
Net assets
9-year trend · vs Consumer Discretionary median
Accounts
9-year trend · latest reflected 2024-12-31
| Metric | Trend | 2020-01-01 | 2020-12-31 | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-01-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | — | £59,516,917 | — | £54,656,634 | — | £53,776,777 | — | £68,846,544 | £82,413,115 | |
| Operating profit | — | £4,148,672 | — | £3,751,495 | — | £2,230,842 | — | £5,948,805 | £7,207,030 | |
| Profit before tax | — | £4,075,053 | — | £3,640,582 | — | £2,074,826 | — | £5,783,213 | £7,041,556 | |
| Net profit | — | £3,230,383 | — | £2,888,480 | — | £1,706,916 | — | £4,397,208 | £5,242,640 | |
| Cash | — | £2,078,243 | — | £3,645,377 | — | £1,044,874 | — | £3,332,257 | £5,761,310 | |
| Total assets less current liabilities | — | £16,480,866 | — | £18,039,066 | — | £17,557,476 | — | £20,869,649 | £24,724,175 | |
| Net assets | — | £15,007,674 | — | £14,390,697 | — | £14,696,534 | — | £18,438,017 | £22,855,259 | |
| Equity | £12,370,786 | £15,007,674 | £15,007,674 | £14,390,697 | £14,390,697 | £14,696,534 | £14,696,534 | £18,438,017 | £22,855,259 | |
| Average employees | — | 112 | — | 113 | — | 105 | — | 123 | 146 | |
| Wages | — | £3,895,869 | — | £3,746,685 | — | £3,793,008 | — | £4,783,420 | £6,263,992 | |
| Directors' remuneration | — | £638,752 | — | £542,885 | — | £509,808 | — | £599,586 | £572,386 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+19.7%
£68,846,544 £82,413,115
highest in 5 filed years
-
Cash
+72.9%
£3,332,257 £5,761,310
highest in 5 filed years
-
Net assets
+24%
£18,438,017 £22,855,259
highest in 5 filed years
-
Employees
+18.7%
123 146
highest in 5 filed years
-
Operating profit
+21.2%
£5,948,805 £7,207,030
highest in 5 filed years
-
Profit before tax
+21.8%
£5,783,213 £7,041,556
highest in 5 filed years
-
Wages
+31%
£4,783,420 £6,263,992
highest in 5 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-01-01 | 2020-12-31 | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-01-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|
| Operating margin | — | 7.0% | — | 6.9% | — | 4.1% | — | 8.6% | 8.7% | |
| Net margin | — | 5.4% | — | 5.3% | — | 3.2% | — | 6.4% | 6.4% | |
| Return on capital employed | — | 25.2% | — | 20.8% | — | 12.7% | — | 28.5% | 29.1% | |
| Gearing (liabilities / total assets) | — | — | — | — | — | — | — | 36.0% | 30.7% | |
| Current ratio | — | — | — | — | — | — | — | — | 3.56x | |
| Interest cover | — | 56.35x | — | 33.81x | — | 14.14x | — | 28.32x | 34.73x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation
- 151 PRODUCTS LIMITED 1997-05-13 → present
- ELEGANT CRAYONS (UK) LIMITED 1988-10-24 → 1997-05-13
- PURGEZAP LIMITED 1987-07-23 → 1988-10-24
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Forvis Mazars LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“These financial statements have been prepared on a going concern basis. The directors, having considered the financial position of the Company for a period of at least twelve months from the date of signing these financial statements, have no reason to believe that a material uncertainty exists that may cast doubt about the ability of the Company to continue as a going concern.”
Group structure
- 151 PRODUCTS LIMITED · parent
- Swirl Consumer Products Limited 100%
- Star Wipes Ltd. 100%
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| SHONN, Steven Martin | Secretary | 1995-09-15 | — | British |
| GAYLE, Jennifer Claire | Director | 2018-12-21 | May 1976 | British |
| LEWIS, Amanda Louise | Director | 2018-12-21 | Feb 1981 | British |
| SHONN, Richard Lee | Director | 2005-04-13 | Aug 1977 | British |
| SHONN, Steven Martin | Director | — | Apr 1951 | British |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| PRICE, Lita | Secretary | — | 1995-09-15 |
| SHONN, Daniel Simon | Secretary | 2006-02-10 | 2006-02-15 |
| GEORGE, Ian Paul | Director | 2000-02-01 | 2020-10-15 |
| SHONN, Daniel Simon | Director | 2006-02-10 | 2021-03-02 |
| SHONN, Jeffrey Stewart | Director | — | 2016-11-25 |
| SHONN, Michael Warren | Director | — | 2010-09-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Eurostation Limited | Corporate entity | Shares 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 131 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-04-14 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-06-19 | AA | accounts | Accounts with accounts type full | |
| 2025-04-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-11-20 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-05-30 | AA | accounts | Accounts with accounts type full | |
| 2024-04-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-08-10 | AA | accounts | Accounts with accounts type full | |
| 2023-05-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-07 | AA | accounts | Accounts with accounts type full | |
| 2022-04-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-06-10 | AA | accounts | Accounts with accounts type full | |
| 2021-04-19 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-04-16 | TM01 | officers | Termination director company with name termination date | |
| 2020-10-15 | TM01 | officers | Termination director company with name termination date | |
| 2020-10-08 | AA | accounts | Accounts with accounts type full | |
| 2020-04-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2019-06-12 | AA | accounts | Accounts with accounts type full | |
| 2019-04-15 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.