ALFA HOLIDAYS LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-05-17 (in 1y)
Last made up 2026-05-03
Watchouts
None on the register
Cash
£153K
-15.7% vs 2023
Net assets
£5M
-22.1% lowest in 4 filed years
Employees
43
+2.4% highest in 4 filed years
Profit before tax
£4M
-43.6% vs 2023
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · latest reflected 2024-12-31
| Metric | Trend | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | £30,205,976 | — | £42,297,124 | £48,698,487 | £58,353,000 | |
| Operating profit | — | -£877,723 | — | -£1,075,812 | -£707,718 | -£732,000 | |
| Profit before tax | — | £598,858 | — | £217,794 | £6,410,200 | £3,617,000 | |
| Net profit | — | £330,304 | — | £515,517 | £6,313,219 | £3,397,000 | |
| Cash | — | £311,050 | — | £100,271 | £181,392 | £153,000 | |
| Total assets less current liabilities | — | £5,297,890 | — | £5,816,933 | £6,136,393 | £4,779,000 | |
| Net assets | — | £5,289,582 | — | £5,805,099 | £6,118,318 | £4,766,000 | |
| Equity | £5,459,278 | £5,289,582 | £5,289,582 | £5,805,099 | £6,118,318 | £4,766,000 | |
| Average employees | — | 34 | — | 38 | 42 | 43 | |
| Wages | — | £682,169 | — | £802,316 | £941,069 | £1,041,000 | |
| Directors' remuneration | — | — | — | — | £382,000 | £454,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+19.8%
£48,698,487 £58,353,000
highest in 4 filed years
-
Cash
-15.7%
£181,392 £153,000
-
Net assets
-22.1%
£6,118,318 £4,766,000
lowest in 4 filed years
-
Employees
+2.4%
42 43
highest in 4 filed years
-
Operating profit
-3.4%
-£707,718 -£732,000
-
Profit before tax
-43.6%
£6,410,200 £3,617,000
-
Wages
+10.6%
£941,069 £1,041,000
highest in 4 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | -2.9% | — | -2.5% | -1.5% | -1.3% | |
| Net margin | — | 1.1% | — | 1.2% | 13.0% | 5.8% | |
| Return on capital employed | — | -16.6% | — | -18.5% | -11.5% | -15.3% | |
| Current ratio | — | — | — | — | 1.95x | 1.47x | |
| Interest cover | — | -129.86x | — | — | — | -146.40x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation — the current trading name was adopted 2026-01-05
- ALFA HOLIDAYS LIMITED 2026-01-05 → present
- ALFA TRAVEL LTD. 1990-04-17 → 2026-01-05
- POSTHELP LIMITED 1988-12-08 → 1990-04-17
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Xeinadin Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors have a reasonable expectation that the company has adequate resources to continue and therefore the going concern basis has been adopted in preparing the annual report and accounts.”
Group structure
- ALFA HOLIDAYS LIMITED · parent
- Alfa Coaches Limited 100%
Significant events
- “In the prior year, on 24 August 2023, the trade and assets of fellow subsidiary, David Urquhart Holidays Limited, transferred to Alfa Travel Limited. Alfa Travel Limited continues to operate the same range of holidays departing from Scotland that were previously sold under the David Urquhart Travel brand”
- “In April 2024, the Group agreed new finance facilities, consisting of a three-year revolving credit facility and an annual overdraft facility. The Group remains compliant with its banking covenants.”
- “In April 2025, the Company agreed to purchase a new office building and agreement was reached to sell the existing building.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 15 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KEELY, Sean Davison | Secretary | 2022-05-01 | — | — |
| HOWARD, David | Director | 2020-01-01 | Oct 1982 | British |
| KEELY, Sean Davison | Director | 2022-01-20 | Jul 1985 | British |
| RUSSELL, Emma | Director | 2015-06-29 | Feb 1979 | British |
Show 15 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| LORD, Ian Frank | Secretary | 2019-07-01 | 2020-04-30 |
| RUSSELL, Emma | Secretary | 2020-04-30 | 2022-05-01 |
| RUSSELL, Emma | Secretary | 2015-07-06 | 2019-07-01 |
| SAWBRIDGE, Peter George | Secretary | — | 2015-07-06 |
| BLUNDELL, Andrew Lewis | Director | 2015-06-29 | 2016-09-02 |
| BROWN, Caroline Louise | Director | 2019-01-23 | 2022-02-24 |
| BULL, Paul Anthony | Director | 2016-12-13 | 2022-06-30 |
| FORD, Stephen John | Director | 2015-09-29 | 2016-05-15 |
| HERBERT, Matthew | Director | 2022-07-04 | 2022-08-05 |
| LORD, Ian Frank | Director | 2019-07-01 | 2020-04-30 |
| MAGUIRE, Lucia Danielle | Director | 2015-06-29 | 2019-02-28 |
| SAWBRIDGE, Karen Elizabeth | Director | 2001-08-16 | 2019-12-31 |
| SAWBRIDGE, Michael John | Director | — | 2001-08-16 |
| SAWBRIDGE, Paul Henry | Director | — | 2017-02-28 |
| SAWBRIDGE, Peter George | Director | — | 2015-07-06 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Alfa Leisureplex Group Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-04-06 | Active |
| Alfa Leisureplex Trustees Limited | Corporate entity | Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 154 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-01-05 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-01-05 | CERTNM | change-of-name | Certificate change of name company | |
| 2025-09-25 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-06-16 | AA | accounts | Accounts with accounts type full | |
| 2025-05-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-22 | AA | accounts | Accounts with accounts type full | |
| 2024-05-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-02 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-05-01 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-05-01 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-09-27 | AA | accounts | Accounts with accounts type full | |
| 2023-05-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-02-08 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2022-08-10 | TM01 | officers | Termination director company with name termination date | |
| 2022-08-10 | AA | accounts | Accounts with accounts type full | |
| 2022-07-15 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-07-15 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-07-15 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-07-06 | AP01 | officers | Appoint person director company with name date | |
| 2022-07-06 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.