GFK U.K. LIMITED
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Cash
£968K
+143.2% vs 2023
Net assets
£47M
+0.7% vs 2023
Employees
293
-9.6% vs 2023
Profit before tax
£1.9M
+133.3% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
-
Going-concern uncertainty disclosed
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £52,903,000 | £58,915,000 | +11.4% | |
| Operating profit | £1,117,000 | £3,012,000 | +169.7% | |
| Profit before tax | £810,000 | £1,890,000 | +133.3% | |
| Net profit | -£364,000 | £310,000 | +185.2% | |
| Cash | £398,000 | £968,000 | +143.2% | |
| Total assets less current liabilities | £48,861,000 | £54,632,000 | +11.8% | |
| Net assets | £47,173,000 | £47,483,000 | +0.7% | |
| Equity | £47,173,000 | £47,483,000 | +0.7% | |
| Average employees | 324 | 293 | -9.6% | |
| Wages | £26,892,000 | £25,749,000 | -4.3% | |
| Directors' remuneration | £745,000 | £116,000 | -84.4% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 2.1% | 5.1% | |
| Net margin | -0.7% | 0.5% | |
| Return on capital employed | 2.3% | 5.5% | |
| Gearing (liabilities / total assets) | 27.4% | 58.2% | |
| Current ratio | 3.88x | 1.80x | |
| Interest cover | 1.71x | 1.83x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 5 times since incorporation
- GFK U.K. LIMITED 2015-08-10 → present
- GFK NOP LIMITED 2005-09-30 → 2015-08-10
- NOP RESEARCH GROUP LIMITED 1994-03-01 → 2005-09-30
- MAI RESEARCH LIMITED 1992-02-21 → 1994-03-01
- MAI UK MARKET RESEARCH LIMITED 1990-07-20 → 1992-02-21
- CLAIMSEARCH LIMITED 1990-06-18 → 1990-07-20
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- Ernst & Young LLP
- Audit opinion
- Unqualified (clean)
Significant events
- “Turnover increased by 11% in 2024, reflecting both strategic operational shifts and resilience in a challenging economic environment. A key contributor to this growth was the successful development and launch of our gfknewron SaaS platform-an integrated solution that delivers market, consumer, and brand intelligence, enhanced by AI-powered recommendations.”
- “Post successful combination of businesses between GfK GmbH [previously GfK SE) and Nielsen IQ ("NiQ") in 2023, the company has launched a series of transformation initiatives, optimizing its workforce, modernizing its technologies and competencies and linearising its businesses to get the maximum synergy out of the combined entity in our pursuit towards "delivering the Full View™™ to fuel our customers' growth strategies."”
- “On 24 September 2024, the Company terminated its current lease agreement at the Blue Fin Building which was due to expire on 25 December 2025, and entered into a new 10 year lease agreement, with a 5 year break clause, for a smaller square footage within the same office space.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 55 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CRANE, Julian Grant | Director | 2025-11-21 | Jun 1968 | British |
| MORRISON, Ben Alexander | Director | 2025-11-21 | Jun 1980 | British |
| PATHAK, Priyank | Director | 2024-10-17 | Jun 1985 | Indian |
| STRONG, Michelle Louise | Director | 2026-04-01 | Jul 1984 | British |
Show 55 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BLETSO, Bryan Edward | Secretary | 2006-03-10 | 2013-11-30 |
| GLASS, David Selig | Secretary | 2005-06-01 | 2013-11-30 |
| RHODES, John Eric | Secretary | 2005-06-01 | 2006-03-10 |
| SHAY, Ian Lawton | Secretary | — | 1995-05-05 |
| SPEDDING, Michael | Secretary | 1995-05-05 | 1996-07-26 |
| WINTER, Keith Michael | Secretary | 1996-07-26 | 2000-04-14 |
| WOODLOCK, Simon John | Secretary | 2000-04-14 | 2002-11-01 |
| CROSSWALL NOMINEES LIMITED | Corporate Secretary | 2002-11-01 | 2005-06-01 |
| AHMED, Zakir | Director | 2019-07-23 | 2020-03-20 |
| BARTER, John Harry | Director | — | 1997-05-06 |
| BURTON, John Stuart | Director | — | 1992-12-31 |
| CHADWICK, Simon Charles Hamilton | Director | 2000-02-28 | 2004-05-14 |
| COOKE, Michael John | Director | 1998-12-15 | 2013-02-01 |
| DAVIS, Christopher Antony | Director | 2003-11-26 | 2007-08-18 |
| DIXON, Graham | Director | 2000-02-28 | 2003-11-26 |
| GIBBINS, Clive Dean | Director | 1995-09-06 | 2007-08-29 |
| HALLETT, Robert Charles | Director | — | 2004-12-10 |
| HARRIS, Paul Thomas | Director | — | 1996-02-01 |
| HEARN, Stephen Robert | Director | 2012-01-01 | 2013-02-01 |
| HEINLEIN, Petra Maria | Director | 2005-06-01 | 2011-12-31 |
| HILL, Graham Roger | Director | — | 1998-11-16 |
| JAMESON, Richard David | Director | 2000-02-28 | 2015-05-11 |
| JONES, Bonnie | Director | 2020-03-20 | 2022-07-21 |
| KELLY, Paul Dominic | Director | 2004-12-22 | 2008-07-23 |
| KRAUSS, Matthias | Director | 2008-07-23 | 2016-10-19 |
| MACEY, Francis Wellington | Director | — | 1993-03-04 |
| MACFARLANE, Phyllis Joan | Director | — | 2013-02-01 |
| MAZUR, Maria Teresa | Director | 2022-09-21 | 2024-10-31 |
| MCLAGAN, Lesley Patricia | Director | 1996-03-27 | 2000-02-28 |
| MICHAELSEN, Ivar Reimer | Director | 2015-10-09 | 2018-03-09 |
| MOLLOY, Christopher Patrick | Director | 1996-07-30 | 1999-05-28 |
| MOLLOY, Christopher Patrick | Director | — | 1995-05-31 |
| MOLLOY, Christopher Andrew | Director | — | 1999-01-26 |
| MOORE, Megan | Director | 2024-10-17 | 2025-11-21 |
| MOORE, Richard Michael | Director | 1998-12-15 | 2000-05-31 |
| MORRISON, Gabrielle Michele | Director | — | 2007-10-29 |
| MOY, Corrine Dawn | Director | 2000-02-28 | 2016-03-11 |
| NORMAN, Anthony James | Director | 2018-03-09 | 2024-10-17 |
| OFFORD, Philip | Director | 2018-12-19 | 2023-10-20 |
| PFANN, Alexander | Director | 2016-04-26 | 2018-12-19 |
| PRUENT, Debra Ann, Dr | Director | 2013-02-01 | 2014-03-31 |
| ROGERS, Michael George | Director | 2000-02-28 | 2001-01-29 |
| ROSE, James | Director | 1998-08-24 | 1999-05-17 |
| SNOW, Christopher | Director | 2005-06-01 | 2010-03-01 |
| SPEDDING, Michael | Director | — | 2003-08-08 |
| STOCKER, Ivor Charles | Director | — | 2007-09-03 |
| TRAYNOR, Lisa Anne | Director | 2024-10-17 | 2026-04-01 |
| VAN DER WERF, Bernhard Eberhard | Director | 2015-05-11 | 2015-10-09 |
| WATKINS, Nicholas Henry | Director | 2000-07-01 | 2014-05-01 |
| WHITE, Christopher John | Director | — | 2016-03-11 |
| WHITE, Rachel | Director | 2024-05-22 | 2025-11-21 |
| WIMBUSH, Adrian Durrant | Director | — | 2009-05-28 |
| WINTER, Keith Michael | Director | 1997-10-28 | 2000-04-14 |
| WOODLOCK, Simon John | Director | 2003-04-07 | 2004-12-22 |
| WOODLOCK, Simon John | Director | 2000-04-14 | 2002-11-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Gfk U.K. Holding Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 263 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-15 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-15 | TM01 | officers | Termination director company with name termination date | |
| 2026-03-14 | AA | accounts | Accounts with accounts type full | |
| 2025-12-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-24 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-24 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-24 | AP01 | officers | Appoint person director company with name date | |
| 2025-11-24 | AP01 | officers | Appoint person director company with name date | |
| 2024-12-19 | AA | accounts | Accounts with accounts type full | |
| 2024-12-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-31 | TM01 | officers | Termination director company with name termination date | |
| 2024-10-24 | AP01 | officers | Appoint person director company with name date | |
| 2024-10-24 | AP01 | officers | Appoint person director company with name date | |
| 2024-10-24 | AP01 | officers | Appoint person director company with name date | |
| 2024-10-24 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-28 | AP01 | officers | Appoint person director company with name date | |
| 2023-12-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-12-14 | CH01 | officers | Change person director company with change date | |
| 2023-10-20 | TM01 | officers | Termination director company with name termination date | |
| 2023-08-17 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 3
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.