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DATA AND MARKETING ASSOCIATION LIMITED

#02667995 · Active · Group / consolidated · Incorporated 1991-12-03 (34y 10m) · Last filing 2026-09-22 (1mo ago)
Consumer Discretionary · SIC 94110 · S Other Service Activities · Group accounts
Accounts due 2027-12-31 (in 1y) · Confirmation due 2026-12-20 (in 3 months) · 2 watchouts

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Cash

£1.1m

+28.7% vs 2025

Net assets

-£837k

+23.1% vs 2025

Employees

51

-17.7% lowest in 3 filed years

Profit before tax

£249k

+181.3% highest in 3 filed years

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

3-year trend · Δ = latest vs prior filed period · latest reflected 2026-03-31

Metric Trend 2024-03-312025-03-312026-03-31 Δ vs prior
Total income £5,489,385£4,910,099£4,953,869 +0.9%
Operating profit -£141,415-£291,660£249,766 +185.6%
Profit before tax -£163,123-£306,818£249,344 +181.3%
Net profit -£154,520-£298,215£250,816 +184.1%
Cash £1,269,766£836,922£1,077,041 +28.7%
Total assets less current liabilities -£621,322-£1,028,136-£837,126 +18.6%
Net assets -£789,727-£1,087,942-£837,126 +23.1%
Equity -£789,727-£1,087,942-£837,126 +23.1%
Average employees 696251 -17.7%
Wages £2,641,961£2,359,385£2,019,508 -14.4%
Directors' remuneration £301,062£342,715£325,000 -5.2%
Directors' pension contributions £3,467£10,868£13,100 +20.5%
Highest paid director £184,479£137,974£130,300 -5.6%

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2024-03-312025-03-312026-03-31
Operating margin -2.6%-5.9%5.0%
Net margin -2.8%-6.1%5.1%
Gearing (liabilities / total assets) 130.3%151.3%139.9%
Current ratio 0.73x0.62x0.64x
Interest cover -6.51x-19.24x—

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 1 time since incorporation

  1. DATA AND MARKETING ASSOCIATION LIMITED 2019-03-12 → present
  2. THE DIRECT MARKETING ASSOCIATION (UK) LTD 1991-12-03 → 2019-03-12

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
Barnes Roffe Audit Limited
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“Despite the balance sheet deficit the company has returned to profitability in the current year which is forecast to continue - this is partly to be achieved through significant expense savings notably though reduced headcount and savings in operational costs.”

Group structure

  1. DATA AND MARKETING ASSOCIATION LIMITED · parent
    1. The Telephone Preference Service Limited 100% · England & Wales
    2. The Institute of Data and Marketing Limited 100% · England & Wales
    3. IDM Membership Limited 100% · England & Wales
    4. Data and Marketing Commission 100% · England & Wales

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

6 active · 160 resigned

Name Role Appointed Born Nationality
ALDIGHIERI, Rachel Helen Director 2015-06-29 Jun 1976 British
ATKINSON-TOAL, Richard Alan Director 2025-04-24 Nov 1990 British
COMBEMALE, Christopher Porte Director 2007-01-18 Aug 1959 British
DAVDA, Bhavik Director 2025-04-24 Apr 1986 British
HASSAN, Leila Director 2025-04-24 May 1984 Australian
MILLER, Tony Director 2021-01-01 Nov 1969 British
Show 160 resigned officers
Name Role Appointed Resigned
FRICKER, Colin Frank Secretary — 2000-04-23
GOULDING, Kenneth Edward Secretary 2020-01-01 2021-05-06
HIGMAN, Suzi Secretary 2000-05-01 2001-12-06
KELLY, James Dennis Secretary 2002-03-18 2002-07-16
MILLIGAN, James Graham Secretary 2002-07-16 2020-01-01
SANGSTER, Jodie Secretary 2001-12-07 2002-03-14
ADETOKUNBO, Adjasa-Oluwa Director 2017-09-18 2018-11-12
ANDERSON, Justin Paul Ewart Director 2003-06-03 2006-07-11
ARNOLD, Christopher John Russell Director 2005-09-07 2008-11-13
BAHCHELI, Tylan Salih Director — 1994-08-23
BAILEY, Shaun Robert Director 2011-03-19 2017-08-01
BALFOUR, Yvonne Marie Lindsay Director 2007-01-24 2008-11-13
BASINI, Justin Simon Mark Director 2008-01-17 2008-11-13
BAUMANN, Anthony Director 1995-09-19 1999-01-14
BIGG, Alan Taylor Director — 1997-09-30
BLACK, Malcolm George Director 2004-06-08 2011-01-01
BLAIR, Elisabeth Alexandra Hamilton Director 2020-04-29 2024-04-16
BOWLER, Mark Richard Director 1999-01-14 2000-09-26
BULLEN, John Francis Director 2000-05-23 2003-06-03
BURKE, Cordell Aguilla Director 2020-01-01 2025-12-11
BUSBY, Paul Director 2005-01-12 2005-02-21
CARDER, Esther Marie Director 2025-04-24 2025-11-06
CAVE, Jane Alexandra Director 2015-12-04 2019-01-16
CHANDLER, Stephen Director 1997-04-03 1999-09-28
COAD, Anthony Patrick Rawle Director 2000-02-15 2000-12-05
COAD, Anthony Patrick Rawle Director 1995-09-19 1997-04-03
COAD, Anthony Patrick Rawle Director — 1993-08-24
COLLING, Michael John Director 2004-04-01 2008-11-13
COOPER, Graham John Director — 1999-03-23
CORDRAY, Kevin Director 2001-09-26 2002-03-20
COUPE, David Paul Director 1993-08-24 2008-01-17
COYNE, Kevin Director 1999-01-14 1999-03-23
CRIPPS, Mark Edward Director 2017-09-18 2023-07-12
DALBY, Simon Andrew Director 1998-03-25 1998-06-29
DALBY, Simon Andrew Director 1997-09-30 1997-12-15
DE SOUZA, Michelle Mary Director 2013-01-02 2020-01-01
DENMAN, Matthew Director 2004-09-01 2006-05-04
DIJK, Hendrik Johan, Drs Director 2006-07-11 2008-11-13
DONOVAN, Judith Director — 2001-01-30
DOYLE, Karen May Director 1995-09-19 1999-01-14
DRYE, Timothy James, Dr Director 2014-01-01 2015-12-31
DUTTON, Richard James Director 2013-01-02 2016-12-31
FALL, Alastair David Director 2019-03-21 2021-01-01
FIDURA, Gordon Nelson Director 2016-01-01 2019-01-02
FLYNN, Michael Director 1999-03-23 2000-02-15
FRIEGE, Christian Director 2003-06-03 2005-01-12
FULLER, Nick Director 2007-01-18 2008-11-13
GADSBY, Christopher Michael Director 2005-01-12 2008-01-17
GAPPER, Stephen Charles Director 1995-02-02 2001-03-21
GEHLCKEN, Judith Anne Director — 2000-02-15
GENOCHIO, Richard Christopher Henry Director — 1993-02-01
GILBERT, Terence Michael Director — 1993-08-24
GILBERT, William Martin Director 2010-11-18 2014-01-01
GODDING, Victor Director 2000-07-18 2008-11-13
GODWIN, Lesley Director 1999-01-14 2000-05-23
GODWIN, Lesley Director — 1997-09-30
GOOD, Fedelma Director 2008-01-17 2015-12-31
GRAY, Jonathan Edward Director — 1995-06-13
GREEN, Malcolm Laurence Director 2008-01-17 2014-01-01
GREENWOOD, Elaine Director 1999-05-20 2003-12-31
GREENWOOD, Elaine Director 1995-09-19 1998-01-29
GRIMES, Nigel Arthur Director 2002-02-20 2003-01-21
GROOM, Stephen Director 2005-01-12 2008-11-13
HALFACRE, Alan Michael James Director 1996-09-30 2008-01-17
HALL, Simon Nicholas Director 1998-06-29 1999-01-14
HAMILTON, Kathryn Mary Director 2023-02-06 2024-02-13
HANSON, Mark Gervase Director 2001-01-30 2001-09-26
HEATHER, Stuart George Director — 1994-12-13
HERBERT, Michael Clive Director 1996-02-14 1996-09-30
HERBERT, Michael Clive Director — 1995-09-19
HILL, Andrew Ratcliffe Director 1997-09-30 1999-09-28
HOLLAND, Kevin Edward Director — 1997-04-03
HOWARD, Melanie Ann Director 2015-12-04 2016-12-31
HUGHES, Alan Edward Director 1993-08-24 1994-12-13
HUGHES, Ian Christopher Director 2003-06-03 2007-02-10
HUGHES, Ian Christopher Director 1999-01-14 2000-02-15
HUGO, Leopold Jean Cyprien Director 2014-03-28 2015-12-31
JACKSON, Terence George Director 2003-06-03 2004-06-08
JACKSON, Terence George Director 2001-01-30 2002-01-22
JOHNSTON, Iain Barrie Director 1997-09-30 2000-07-18
KANE, Anthony John Director 2000-05-23 2015-12-31
KHNAISSER, Firas Director 2020-01-01 2025-12-11
LARMER, Michael Director 2005-01-12 2005-11-08
LEIDERMAN, Robert Director — 1995-06-13
LOGIE, Scott Morrison Director 2007-05-17 2014-01-01
LOVATT, Iain Fraser Director 2007-01-18 2008-11-13
LYALL, Gillian Lorraine Director 2003-06-03 2011-01-01
LYNAM-SMITH, Andrew Terence Director 2005-01-12 2008-01-17
MAHER, Stephen Francis Director 2018-01-01 2024-07-17
MAIR, Lesley Jane Director 1997-09-30 2000-12-05
MARTINI, Lara Rolande Elda Director 2019-03-21 2021-05-19
MCCARTHY, Peter John Director 1999-01-14 2002-01-22
MERRON, Amanda Director 2021-01-01 2025-03-20
MERRON, Amanda Director 2002-01-22 2015-04-01
METCALF, David Allan Director 2005-01-12 2011-01-01
METCALF, David Allan Director 2001-03-21 2003-12-04
MIDDLEHURST, James Thomas Director 1993-08-24 1997-12-15
MILLAR, Grant Cameron Gilchrist Director 2000-02-15 2000-09-26
MITCHELL, Chris Director 2007-11-15 2008-11-13
MITCHELL, Peter Lawrence Director 2005-09-07 2007-01-18
MOONEY, Anthony Director 2000-02-15 2000-12-05
MORRIS, Janette Anne Director 2008-01-17 2011-01-01
MORRIS, Janette Anne Director 2003-06-03 2007-03-15
MOSELEY, Jennifer Mary Director 1997-09-30 2008-11-13
MOUND, Richard Director — 1993-08-24
NELLIGAN, John Director — 1993-08-24
NOHR, Marc Director 2001-01-30 2001-12-06
O'MALLEY, Michael Dara Director 2002-01-22 2003-06-03
ORR, Dawn Patricia Director 2003-06-03 2006-10-26
ORR, Dawn Patricia Director 2001-01-30 2001-12-06
PASSMORE, Stephen Hurrell Director — 1993-02-23
PASTEINER, Martin William Charles Director 2001-01-30 2005-01-12
PEARMUND, John Jeremy Director 1994-12-13 1996-04-30
PHILLIPS, Peter Gordon Director 1999-03-23 2008-11-13
PHILLIPS, Peter Gordon Director 1993-08-24 1996-09-30
PING, Charles Michael Director 1999-01-14 2008-11-13
PINK, Stephen Philip Director 1998-06-29 1999-01-14
PIZER, Jennifer Frances Director — 1993-08-24
POLYDOROU, Anthony Director 1996-09-30 1998-09-30
PORTER, Julia Marguerite Director 2011-05-19 2018-10-01
PORTER, Julia Marguerite Director 2000-02-15 2000-05-23
PRICE, John Franklin Director 2003-06-03 2008-11-13
REDDING, Shane Rosanne Director 1994-08-23 1997-09-30
REYNOLDS, Joanna Patricia Director 2006-03-09 2008-11-13
REYNOLDS, Joanna Patricia Director 2001-07-17 2005-07-07
REYNOLDS, Joanna Patricia Director — 2000-12-05
REYNOLDS, Jonathan Director 2001-07-17 2002-01-22
ROSE, Jane Director — 2004-06-08
RUNACUS, Mark Gordon Director 2016-01-01 2020-01-01
SCICLUNA, Martin Gerard Director 2002-01-22 2005-07-07
SCOTT, Desmond Patrick Director — 1995-02-02
SCOTT, Geraldine Joyce Director 2002-01-22 2003-06-03
SHIELDS, Martin Director 2000-02-15 2001-01-30
SHIELDS, Martin Director 1995-09-19 1998-06-29
SIMPSON, Peter Charles Director 1999-05-20 2000-02-15
SMITH, Andrew Terence Director 2003-06-03 2006-05-04
SMITH, Partick Anthony Director 2000-09-26 2001-01-30
SMITH, Patrick Anthony Director 1999-07-15 2000-02-15
SMITH, Patrick Anthony Director 1993-02-23 1999-05-20
SMITH, Rosemary Kathleen Director 2000-02-15 2008-11-13
SMITHSON, Peter Director 2015-04-01 2021-01-01
SNEESBY, David John Hugh Director 1998-06-29 2000-02-15
STAFFORD, Lucy Director 2003-06-03 2008-11-13
STENNING, Paul Norman Director 1998-06-29 1999-01-14
STEWART, David Paul Director 1993-11-02 1995-11-07
UNSWORTH, Philippa Sara Janine Director 2019-01-02 2024-12-12
WALL, Louise Ann Director 2001-01-30 2003-06-03
WATSON, John Robert Director 2006-05-04 2008-11-13
WELLS, Nicholas Mark Director 2001-01-30 2004-06-08
WHEELER, Gavin Leslie Director 2017-01-01 2020-01-01
WHITMARSH, Malcolm Walter Director 1998-12-15 2007-01-01
WHITMORE, Susan Cecily Director 2000-02-15 2000-09-26
WILLIAMS, Alison Helen Director 2002-01-22 2008-11-13
WILLIAMS, Graham Roderick Director — 1995-05-04
WILLOTT, Robert Graham Director 1996-04-30 2002-01-22
WILTON, Andrew John Director 2008-01-17 2008-06-27
WORBOYS, Caroline Buchanon Director 2015-12-04 2019-03-31
YORK PALMER, Michael Director — 2000-12-05
YOUNG, Mark Peter Director 2005-01-12 2008-11-13
DAVID POOLE AND ASSOCIATES LIMITED Corporate Director 1999-01-14 2005-01-12

Ownership

Persons with significant control

No persons with significant control on record.

Filing timeline

Last 20 of 470 total filings

Date Type Category Description
2026-09-22 AA accounts Accounts with accounts type group PDF
2026-02-07 CS01 confirmation-statement Confirmation statement with no updates PDF
2026-02-04 TM01 officers Termination director company with name termination date PDF
2026-02-04 TM01 officers Termination director company with name termination date PDF
2025-12-15 TM01 officers Termination director company with name termination date PDF
2025-11-19 AA accounts Accounts with accounts type group PDF
2025-06-19 AP01 officers Appoint person director company with name date PDF
2025-06-18 TM01 officers Termination director company with name termination date PDF
2025-06-18 TM01 officers Termination director company with name termination date PDF
2025-06-18 AP01 officers Appoint person director company with name date PDF
2025-06-18 AP01 officers Appoint person director company with name date PDF
2025-06-18 AP01 officers Appoint person director company with name date PDF
2024-12-23 AA accounts Accounts with accounts type group PDF
2024-12-19 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-09-26 TM01 officers Termination director company with name termination date PDF
2024-09-26 TM01 officers Termination director company with name termination date PDF
2024-09-26 TM01 officers Termination director company with name termination date PDF
2024-04-25 AD01 address Change registered office address company with date old address new address PDF
2024-03-12 AA accounts Accounts with accounts type group PDF
2023-12-16 CH01 officers Change person director company with change date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
6

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
3

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page