MEDIAFORCE REPRESENTATION LIMITED
Get an alert when MEDIAFORCE REPRESENTATION LIMITED files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
£997
-28.7% vs 2024
Net assets
£462K
+44.3% highest in 6 filed years
Employees
25
+4.2% vs 2024
Profit before tax
£330K
-61.5% vs 2024
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · Δ = latest vs prior filed period · latest reflected 2025-09-30
| Metric | Trend | 2020-09-30 | 2021-09-30 | 2022-09-30 | 2023-09-30 | 2024-09-30 | 2025-09-30 | Δ vs prior |
|---|---|---|---|---|---|---|---|---|
| Turnover | £45,207,760 | £31,845,787 | — | £44,519,666 | £45,900,497 | £36,921,149 | -19.6% | |
| Operating profit | — | — | — | £797,777 | £856,443 | £330,141 | -61.5% | |
| Profit before tax | £232,626 | £252,549 | £176,950 | £797,777 | £856,443 | £330,141 | -61.5% | |
| Net profit | £176,527 | — | £132,435 | £610,700 | £641,173 | £141,738 | -77.9% | |
| Cash | — | — | £0 | £984 | £1,398 | £997 | -28.7% | |
| Total assets less current liabilities | — | — | — | — | — | — | — | |
| Net assets | — | — | — | £428,977 | £320,150 | — | — | |
| Equity | £181,923 | £185,842 | £318,277 | £428,977 | £320,150 | £461,888 | +44.3% | |
| Average employees | 30 | 23 | 29 | 29 | 24 | 25 | +4.2% | |
| Wages | £2,205,634 | £1,022,575 | £1,365,728 | £1,527,990 | £1,240,581 | £1,332,871 | +7.4% | |
| Directors' remuneration | — | — | £106,560 | £0 | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-09-30 | 2021-09-30 | 2022-09-30 | 2023-09-30 | 2024-09-30 | 2025-09-30 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | 1.8% | 1.9% | 0.9% | |
| Net margin | 0.4% | — | — | 1.4% | 1.4% | 0.4% | |
| Current ratio | — | — | — | 1.02x | 1.02x | 1.03x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- MEDIAFORCE REPRESENTATION LIMITED 2005-05-03 → present
- MEDIAFORCE (RECRUITMENT) LIMITED 1995-11-23 → 2005-05-03
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Moore Kingston Smith LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. ... Therefore the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”
Significant events
- “On the 16 December 2024 Media Concierge (Holdings) Limited signed a Revolving Credit Facility with HSBC UK Bank plc and Barclays Bank for £10m, the facility to be used primarily to fund future acquisitions and working capital requirements. The company is a guarantor for this facility.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 10 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WHITEHAIR, Russell William George | Secretary | 2017-03-22 | — | — |
| DENMARK, Malcolm Charles | Director | 1996-01-11 | Jul 1955 | British |
| ELLIOT, Richard Emmerson | Director | 2018-09-20 | Feb 1966 | British |
| WHITEHAIR, Russell William George | Director | 2017-03-22 | Aug 1957 | British |
Show 10 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| HENDERSON, Edward Douglas | Secretary | 1996-01-11 | 2004-06-25 |
| SPRINGETT, Ian Michael | Secretary | 2004-06-25 | 2016-12-31 |
| BRIGHTON SECRETARY LIMITED | Corporate Nominee Secretary | 1995-11-23 | 1996-01-11 |
| GAVEGLIA, Adrian | Director | 2017-03-22 | 2018-09-20 |
| HENDERSON, Edward Douglas | Director | 1996-01-11 | 2004-06-25 |
| MULLINS, Simon | Director | 1996-01-11 | 2001-09-27 |
| PROCTER, Lawrie | Director | 2005-09-01 | 2022-06-28 |
| SPRINGETT, Ian Michael | Director | 2004-06-25 | 2016-12-31 |
| YOUNG, Mark Peter | Director | 1996-01-11 | 2020-08-06 |
| BRIGHTON DIRECTOR LIMITED | Corporate Nominee Director | 1995-11-23 | 1996-01-11 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mediaforce (Representation) Digital Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-04-01 | Active |
| Mediaforce (Holdings) Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-11-23 | Ceased 2019-04-01 |
Filing timeline
Last 20 of 114 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-12-28 RESOLUTIONS Resolution
- 2024-12-28 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-06-25 | AA | accounts | Accounts with accounts type full | |
| 2025-12-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-11-26 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2025-06-26 | AA | accounts | Accounts with accounts type full | |
| 2025-06-24 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-12-28 | RESOLUTIONS | resolution | Resolution | |
| 2024-12-28 | MA | incorporation | Memorandum articles | |
| 2024-12-17 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-12-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-08-19 | AA | accounts | Accounts with accounts type full | |
| 2024-03-06 | AA | accounts | Accounts with accounts type full | |
| 2023-12-02 | DISS40 | gazette | Gazette filings brought up to date | |
| 2023-12-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-11-28 | GAZ1 | gazette | Gazette notice compulsory | |
| 2022-12-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-12-01 | DISS40 | gazette | Gazette filings brought up to date | |
| 2022-11-30 | AA | accounts | Accounts with accounts type full | |
| 2022-11-29 | GAZ1 | gazette | Gazette notice compulsory | |
| 2022-06-28 | TM01 | officers | Termination director company with name termination date | |
| 2021-12-20 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.