BASIS RESEARCH LIMITED
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Next accounts due
2026-12-30 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2026-05-27 (this month)
Last made up 2025-05-13
Watchouts
None on the register
Cash
£5M
+151.9% highest in 5 filed years
Net assets
£8M
+34.6% highest in 5 filed years
Employees
74
+7.2% highest in 5 filed years
Profit before tax
£3M
+12.3% vs 2024
Net assets
7-year trend · vs Consumer Discretionary median
Accounts
7-year trend · latest reflected 2025-03-31
| Metric | Trend | 2019-03-31 | 2020-03-31 | 2021-03-31 | 2022-03-31 | 2023-03-31 | 2024-03-31 | 2025-03-31 |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | £9,824,025 | — | — | £13,388,275 | £15,733,910 | |
| Operating profit | — | — | £2,451,216 | — | — | £2,563,319 | £2,815,018 | |
| Profit before tax | — | — | £2,734,937 | £3,321,777 | £1,596,094 | £2,569,375 | £2,884,869 | |
| Net profit | — | — | £2,274,444 | £2,682,243 | £4,353,439 | £1,745,739 | £2,132,976 | |
| Cash | — | — | £1,778,816 | £2,511,128 | £2,245,596 | £2,052,448 | £5,169,848 | |
| Total assets less current liabilities | — | — | £3,089,344 | £3,922,103 | £5,453,877 | £6,248,753 | £8,320,509 | |
| Net assets | — | — | £3,029,093 | £3,847,783 | £5,371,122 | £6,161,026 | £8,294,002 | |
| Equity | £2,904,286 | £3,524,405 | £3,029,093 | £3,847,783 | £5,371,122 | £6,161,026 | £8,294,002 | |
| Average employees | — | — | 52 | 61 | 69 | 69 | 74 | |
| Wages | — | — | £2,813,783 | £3,144,869 | £3,737,193 | £3,981,847 | £4,556,235 | |
| Directors' remuneration | — | — | £488,572 | £528,777 | £510,030 | £518,186 | £540,387 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31
-
Turnover
+17.5%
£13,388,275 £15,733,910
highest in 3 filed years
-
Cash
+151.9%
£2,052,448 £5,169,848
highest in 5 filed years
-
Net assets
+34.6%
£6,161,026 £8,294,002
highest in 5 filed years
-
Employees
+7.2%
69 74
highest in 5 filed years
-
Operating profit
+9.8%
£2,563,319 £2,815,018
highest in 3 filed years
-
Profit before tax
+12.3%
£2,569,375 £2,884,869
-
Wages
+14.4%
£3,981,847 £4,556,235
highest in 5 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-03-31 | 2020-03-31 | 2021-03-31 | 2022-03-31 | 2023-03-31 | 2024-03-31 | 2025-03-31 |
|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | 25.0% | — | — | 19.1% | 17.9% | |
| Net margin | — | — | 23.2% | — | — | 13.0% | 13.6% | |
| Return on capital employed | — | — | 79.3% | — | — | 41.0% | 33.8% | |
| Gearing (liabilities / total assets) | — | — | — | — | — | 40.2% | 33.6% | |
| Current ratio | — | — | — | — | — | 2.45x | 2.96x | |
| Interest cover | — | — | 291.88x | — | — | — | 238.14x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Shaw Gibbs (Audit) Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Auditor stated directors' use of going concern basis of accounting is appropriate, and no material uncertainties identified that may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “Company turnover increased by 18% to £15.7m (2024: £13.4m), driven by strong account growth and new client acquisition.”
- “Operating profits reached £2.8m (2024: £2.6m) due to effective cost monitoring and management.”
- “The Basis Group is investing in US entities and AI solutions to expand global presence and market share, aiming to disrupt the insights industry.”
- “Basis Global received 8 nominations and 5 wins at the 2025 MRS Awards, including Quirk's 2024 Marketing Research Supplier of the Year.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 7 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| MORTENSEN, Rune Gedde | Director | 2008-06-17 | Jun 1979 | Danish |
| SMITH, Charlotte Alice | Director | 2015-03-12 | Aug 1981 | British |
Show 7 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| JAMESON, Sarah | Secretary | 2000-04-08 | 2023-03-13 |
| JAMESON, Sarah Madge | Secretary | 1996-06-13 | 2000-04-08 |
| SWIFT INCORPORATIONS LIMITED | Corporate Nominee Secretary | 1996-06-13 | 1996-06-13 |
| JAMESON, Andrew Charles | Director | 1996-06-13 | 2023-03-13 |
| JAMESON, Sarah | Director | 2008-10-03 | 2023-03-13 |
| LOVELL, Neil | Director | 2006-04-20 | 2014-12-31 |
| SWIMER, Lynsey | Director | 2015-03-12 | 2025-04-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Basis Research Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2021-05-14 | Active |
| Mr Andrew Charles Jameson | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2021-05-14 |
Filing timeline
Last 20 of 112 total filings
Material constitutional events — rename, articles re-file, resolution
- 2021-02-23 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-11-18 | AA | accounts | Accounts with accounts type full | |
| 2025-05-14 | TM01 | officers | Termination director company with name termination date | |
| 2025-05-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-12-23 | AA | accounts | Accounts with accounts type full | |
| 2024-05-16 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-12-15 | AA | accounts | Accounts with accounts type full | |
| 2023-05-16 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-03-27 | TM02 | officers | Termination secretary company with name termination date | |
| 2023-03-27 | TM01 | officers | Termination director company with name termination date | |
| 2023-03-27 | TM01 | officers | Termination director company with name termination date | |
| 2022-12-20 | AA | accounts | Accounts with accounts type full | |
| 2022-05-23 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-03-30 | AA | accounts | Accounts with accounts type full | |
| 2022-02-07 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2022-02-07 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2021-06-18 | AA | accounts | Accounts with accounts type group | |
| 2021-05-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2021-03-22 | AA01 | accounts | Change account reference date company previous shortened | |
| 2021-02-23 | RESOLUTIONS | resolution | Resolution | |
| 2020-06-16 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.