THE ACADEMY MEDIA LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-11-07 (in 6mo)
Last made up 2025-10-24
Watchouts
None on the register
Cash
£3M
-20.5% vs 2023
Net assets
£1M
+14.6% vs 2023
Employees
54
+5.9% vs 2023
Profit before tax
£1M
+9.9% vs 2023
Net assets
7-year trend · vs Industrials median
Accounts
7-year trend · latest reflected 2024-12-31
| Metric | Trend | 2018-12-31 | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | — | £13,635,357 | £11,356,557 | |
| Operating profit | — | — | — | — | — | £1,166,545 | £1,269,885 | |
| Profit before tax | — | — | — | — | — | £1,212,645 | £1,332,142 | |
| Net profit | — | — | — | — | — | £916,333 | £958,435 | |
| Cash | — | — | — | — | — | £3,368,861 | £2,676,930 | |
| Total assets less current liabilities | — | — | — | — | — | £1,107,754 | £1,269,709 | |
| Net assets | — | — | — | — | — | £1,086,587 | £1,245,022 | |
| Equity | £1,951,019 | £1,390,491 | — | — | — | £1,086,587 | £1,245,022 | |
| Average employees | — | — | — | — | — | 51 | 54 | |
| Wages | — | — | — | — | — | £3,239,163 | £3,400,401 | |
| Directors' remuneration | — | — | — | — | — | £450,000 | £450,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-16.7%
£13,635,357 £11,356,557
-
Cash
-20.5%
£3,368,861 £2,676,930
-
Net assets
+14.6%
£1,086,587 £1,245,022
-
Employees
+5.9%
51 54
-
Operating profit
+8.9%
£1,166,545 £1,269,885
-
Profit before tax
+9.9%
£1,212,645 £1,332,142
-
Wages
+5%
£3,239,163 £3,400,401
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2018-12-31 | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | — | 8.6% | 11.2% | |
| Net margin | — | — | — | — | — | 6.7% | 8.4% | |
| Return on capital employed | — | — | — | — | — | 105.3% | 100.0% | |
| Gearing (liabilities / total assets) | — | — | — | — | — | 78.0% | 76.9% | |
| Current ratio | — | — | — | — | — | 1.25x | 1.21x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation
- THE ACADEMY MEDIA LIMITED 2016-06-12 → present
- SHINE COMMUNICATIONS LIMITED 1997-10-22 → 2016-06-12
- SHINE COMMUNICATION LIMITED 1997-10-06 → 1997-10-22
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Saffery LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- THE ACADEMY MEDIA LIMITED · parent
- Shine Communications Limited 100%
Significant events
- “A positive year for The Academy which saw the firm handle some of the country's most high-profile marketing and communication brands. It delivered a strong income stream and was ranked in the top 20 PR week league tables for Consumer agencies in terms of income generated in 2024 (£11.3m).”
- “The company continues to grow from strength to strength and has a clear focus on improving performance further in the year ahead. Providing its best work, winning new clients, maintaining its existing ones. and continuing to preserve the health and well being of its staff will be its priorities.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 15 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BELL, Rachel Anne | Director | 1997-12-10 | Feb 1968 | British |
| GLOVER, Daniel | Director | 2016-02-29 | Nov 1980 | British |
| KAYE, Mitchell | Director | 2016-02-29 | Oct 1975 | British |
Show 15 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BELL, Rachel | Secretary | 1999-11-15 | 2004-02-23 |
| DUNGARWALLA, Shaukat Husein | Secretary | 1997-12-10 | 1999-11-15 |
| GREEN, Daniel James | Secretary | 2017-12-19 | 2021-01-31 |
| MOUDGIL, Urchana | Secretary | 2016-02-04 | 2017-12-13 |
| O'CONNOR, Brendan Patrick | Secretary | 2004-02-23 | 2016-02-04 |
| ON LINE REGISTRARS LIMITED | Corporate Nominee Secretary | 1997-10-06 | 1997-10-06 |
| BRETT, Richard Ashby James | Director | 2009-07-01 | 2013-09-15 |
| COLLIS, Lawrence Ross | Director | 2011-07-01 | 2017-07-10 |
| FROHLICH, Michael | Director | 1999-11-01 | 2003-06-06 |
| HENDRICK, Erika Ruth | Director | 2002-01-01 | 2017-07-10 |
| JONES, Gregory Paul | Director | 2005-12-01 | 2009-06-30 |
| JONES, William Hamilton Lees | Director | 2004-03-25 | 2006-09-01 |
| MCCAFFERTY, Christopher Geoffrey | Director | 2009-07-01 | 2010-06-30 |
| NEWTON, Julia | Director | 1997-12-10 | 2008-06-30 |
| ON LINE FORMATIONS LIMITED | Corporate Nominee Director | 1997-10-06 | 1997-10-06 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Daniel Glover | Individual | Shares 25–50%, Voting 25–50% | 2023-11-14 | Active |
| Ms Rachel Ann Bell | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Active |
| Mr Mitchell Kaye | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Active |
Filing timeline
Last 20 of 142 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-07-26 MA Memorandum articles
- 2024-07-26 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-15 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-12-15 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-11-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-07-09 | AA | accounts | Accounts with accounts type full | |
| 2024-10-24 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-07-26 | MA | incorporation | Memorandum articles | |
| 2024-07-26 | RESOLUTIONS | resolution | Resolution | |
| 2024-07-16 | AA | accounts | Accounts with accounts type full | |
| 2023-11-21 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2023-11-21 | CH01 | officers | Change person director company with change date | |
| 2023-11-21 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2023-11-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-29 | AA | accounts | Accounts with accounts type full | |
| 2023-01-09 | AD01 | address | Change registered office address company with date old address new address | |
| 2022-10-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-30 | AA | accounts | Accounts with accounts type small | |
| 2021-12-02 | CH01 | officers | Change person director company with change date | |
| 2021-12-02 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2021-11-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-10-08 | AA | accounts | Accounts with accounts type small |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.