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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-05-20

Overdue

Watchouts

1 item

Cash

£115K

-9.7% lowest in 4 filed years

Net assets

£3M

-16.4% lowest in 4 filed years

Employees

59

-27.2% lowest in 4 filed years

Profit before tax

-£642K

-335.4% lowest in 4 filed years

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

7-year trend · latest reflected 2024-12-31

Metric Trend 2018-12-312019-12-312020-12-312021-12-312022-12-312023-12-312024-12-31
Turnover £20,475,563£19,070,953£17,033,918
Operating profit £454,740-£615,068
Profit before tax £1,099,581-£109,640£272,774-£642,026
Net profit £878,597-£70,707£182,874-£494,827
Cash £241,383£441,790£127,683£115,336
Total assets less current liabilities £4,562,121£4,926,823£3,055,245£2,507,571
Net assets £4,521,157£3,837,692£3,020,566£2,525,739
Equity £3,908,863£3,642,560£4,521,157£4,908,399£3,837,692£3,020,566£2,525,739
Average employees 65838159
Wages £2,523,662£2,708,230£2,666,397£2,158,684
Directors' remuneration £219,474£156,579£181,935£167,382

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2018-12-312019-12-312020-12-312021-12-312022-12-312023-12-312024-12-31
Operating margin 2.4%-3.6%
Net margin 4.3%1.0%-2.9%
Return on capital employed 14.9%-24.5%
Gearing (liabilities / total assets) 67.7%76.9%
Current ratio 1.20x1.11x
Interest cover 2.41x-19.71x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 2 times since incorporation

  1. DAYES LIMITED 2021-08-12 → present
  2. GEORGE EAST (HOUSEWARES) LIMITED 1999-12-21 → 2021-08-12
  3. THE SPORTS ADVISER 1999 LIMITED 1999-05-06 → 1999-12-21

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
Sumer Auditco Limited
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“At the date of signing these accounts the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the period of at least 12 months from the date of signing these accounts. The company therefore continues to adopt the going concern basis in preparing the financial statements.”

Group structure

  1. DAYES LIMITED · parent
    1. Dayes B.V. · Netherlands
    2. Nexus Newco B.V. · Netherlands

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 16 resigned

Name Role Appointed Born Nationality
MEIJERINK, Wouter Beremd Jan Director 2014-12-01 Sep 1969 Dutch
POPPELAARS, Ward Marc Willem Director 2017-07-01 Apr 1974 Dutch
Show 16 resigned officers
Name Role Appointed Resigned
BARNARD, Anthony Secretary 1999-11-25 2001-05-24
EMBLETON, Dennis Secretary 2001-05-24 2009-02-18
LEAHY, Patrick Secretary 2010-12-17 2011-08-08
SHELTON, Derek George Secretary 2009-02-18 2010-12-17
BARNARD, Anthony Director 1999-11-25 2001-05-24
BRAAMS, Vincent Director 2011-03-01 2014-12-01
DE JONG, Jacobus Director 2011-03-01 2013-05-01
DE RIES, Petrus Antonius Coenradus Director 2006-08-10 2010-04-02
EMBLETON, Dennis Director 1999-11-25 2015-10-31
GAYNOR, Patrick Director 2001-05-24 2006-08-10
GORDON, James Douglas Strachan Director 1999-05-06 1999-11-25
HORSLEY, Paul Mark Director 2001-05-24 2012-09-01
LEAHY, Patrick Joseph Director 2010-12-17 2011-08-08
SHELTON, Derek George Director 2009-02-18 2010-12-17
SQUIRE, Nicholas Director 1999-11-25 2025-12-31
VAN DER HOEVEN, Gerrit Jan Director 2006-08-10 2011-03-01

Ownership

Persons with significant control

No persons with significant control on record.

Filing timeline

Last 20 of 165 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2021-08-12 RESOLUTIONS Resolution PDF
Date Type Category Description
2026-01-07 TM01 officers Termination director company with name termination date PDF
2025-09-18 AA accounts Accounts with accounts type full PDF
2025-07-31 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2025-06-12 MR04 mortgage Mortgage satisfy charge full PDF
2025-06-12 MR04 mortgage Mortgage satisfy charge full PDF
2025-06-12 MR04 mortgage Mortgage satisfy charge full PDF
2025-05-17 CS01 confirmation-statement Confirmation statement with updates PDF
2024-06-20 AD01 address Change registered office address company with date old address new address PDF
2024-05-23 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-05-23 CH01 officers Change person director company with change date PDF
2024-05-23 CH01 officers Change person director company with change date PDF
2024-05-23 CH01 officers Change person director company with change date PDF
2024-04-24 AA accounts Accounts with accounts type full PDF
2023-09-14 AA accounts Accounts with accounts type full
2023-06-02 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-08-15 AA accounts Accounts with accounts type full PDF
2022-06-06 CS01 confirmation-statement Confirmation statement with updates PDF
2022-04-21 CH01 officers Change person director company with change date PDF
2022-04-11 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2021-08-12 RESOLUTIONS resolution Resolution PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
7

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page