EXPERIENCE MORE LIMITED

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  -15.3%

  £46,293,000 → £39,214,000

• Cash

  +22.9%

  £1,711,000 → £2,102,000

• Net assets

  -93.1%

  £9,837,000 → £675,000

• Employees

  -11.8%

  136 → 120

• Operating profit

  -41.1%

  £10,255,000 → £6,039,000

• Profit before tax

  -48.8%

  £10,980,000 → £5,621,000

• Wages

  +14.8%

  £9,330,000 → £10,711,000

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

1. EXPERIENCE MORE LIMITED 2022-08-02 → present
2. SMARTBOX GROUP UK LIMITED 2019-06-28 → 2022-08-02
3. SMARTBOX GROUP UK PLC 2019-06-28 → 2019-06-28
4. BUYAGIFT PLC 2008-12-12 → 2019-06-28
5. BUYAGIFT LIMITED 1999-11-25 → 2008-12-12

Accounting basis

FRS 101

Reporting scope

Standalone (parent only)

Auditor

PricewaterhouseCoopers LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The Directors have concluded that it is appropriate to adopt the going concern basis, having considered the going concern assessment undertaken by Moonpig Group plc. (the "Group"), which included the Company. As detailed in the Group's consolidated Annual Report and Accounts for the financial year ended 30 April 2025, the Directors have reviewed the severe but plausible scenarios, and in these scenarios, the Group continues to have sufficient resources to continue in operational existence.”

Significant events

• “On the 25 June 2025, Nickyl Raithatha, a director of the Company, informed the Board of his intention to step down as Chief Executive Officer of Moonpig Group. He remains a director of Experience More Limited as at the date of signing these financial statements. No other adjusting or non-adjusting events have occurred.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

7

last 12 months

Capital events

0

last 24 months

Officers appointed

1

last 12 months

Officers resigned

2

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.