BRANDALLEY UK LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-01-28 (in 8mo)
Last made up 2026-01-14
Watchouts
Cash
£4M
-15.5% lowest in 5 filed years
Net assets
£11M
+17.7% vs 2023
Employees
302
+29.6% highest in 5 filed years
Profit before tax
£2M
+51.5% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
8-year trend · vs Consumer Discretionary median
Accounts
8-year trend · latest reflected 2024-12-31
| Metric | Trend | 2020-01-01 | 2020-12-31 | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | — | — | £97,359,000 | £92,518,000 | |
| Operating profit | — | — | — | — | — | — | £1,318,000 | £2,367,000 | |
| Profit before tax | — | — | — | — | — | — | £1,251,000 | £1,895,000 | |
| Net profit | — | £5,189,000 | — | £2,768,000 | — | £521,000 | £150,000 | £1,347,000 | |
| Cash | — | £18,082,000 | — | £7,702,000 | — | £8,767,000 | £4,689,000 | £3,962,000 | |
| Total assets less current liabilities | — | £10,820,000 | — | £13,740,000 | — | £14,081,000 | £9,977,000 | £11,911,000 | |
| Net assets | — | £10,394,000 | — | £13,163,000 | — | £13,687,000 | £9,539,000 | £11,226,000 | |
| Equity | £5,205,000 | £10,394,000 | £10,394,000 | £13,163,000 | £13,163,000 | £13,687,000 | £9,539,000 | £11,226,000 | |
| Average employees | — | 96 | — | 110 | — | 117 | 233 | 302 | |
| Wages | — | — | — | — | — | — | £5,840,000 | £5,616,000 | |
| Directors' remuneration | — | — | — | — | — | — | £363,000 | £537,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-5%
£97,359,000 £92,518,000
-
Cash
-15.5%
£4,689,000 £3,962,000
lowest in 5 filed years
-
Net assets
+17.7%
£9,539,000 £11,226,000
-
Employees
+29.6%
233 302
highest in 5 filed years
-
Operating profit
+79.6%
£1,318,000 £2,367,000
-
Profit before tax
+51.5%
£1,251,000 £1,895,000
-
Wages
-3.8%
£5,840,000 £5,616,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-01-01 | 2020-12-31 | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | — | — | 1.4% | 2.6% | |
| Net margin | — | — | — | — | — | — | 0.2% | 1.5% | |
| Return on capital employed | — | — | — | — | — | — | 13.2% | 19.9% | |
| Gearing (liabilities / total assets) | — | — | — | — | — | — | 71.1% | 73.7% | |
| Current ratio | — | — | — | — | — | — | 0.85x | 0.80x | |
| Interest cover | — | — | — | — | — | — | 18.56x | 3.87x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 4 times since incorporation
- BRANDALLEY UK LIMITED 2007-08-22 → present
- FIREDUP.COM LIMITED 2000-02-22 → 2007-08-22
- ASTROFOUNDRY LIMITED 1999-12-09 → 2000-02-22
- NEWS NETWORK LIMITED 1999-12-03 → 1999-12-09
- BASICSPEEDY LIMITED 1999-11-29 → 1999-12-03
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Wilder Coe Ltd
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”
Group structure
- BRANDALLEY UK LIMITED · parent
- BrandAlley France SAS 100%
- Electroheads Media Limited 100%
- The Edit LDN Limited 100%
Significant events
- “In April 2023 BrandAlley purchased the intellectual property, the logistics operation and customer service division of the multi-platform online business Internet Fusion Group (IFG).”
- “In January 2024 BrandAlley purchased a majority stake in the limited-edition sneaker and streetwear platform The Edit Ldn.”
- “the group established Electroheads Media in May 2024 as a company focused on producing online content to promote electric modes of transport.”
- “Due to these transactions, the restructuring of the French business and resolving a shareholder arbitration, the business has incurred one off exceptional costs which are included in administrative expenses.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 33 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| FELDMANN, Marc, Sir | Director | 2013-01-04 | Dec 1944 | British |
| FELDMANN, Robert Greg | Director | 2013-01-04 | Nov 1968 | Australian |
| FELDMANN, Tania, Lady | Director | 2020-08-07 | Dec 1946 | British |
| SMITH, Simon Mark | Director | 2023-07-17 | Jan 1959 | British |
Show 33 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| SMUTS, Grant Timothy | Secretary | 1999-12-03 | 2000-02-15 |
| STEHRENBERGER, Peter Walter | Secretary | 2000-02-15 | 2001-10-31 |
| STONE, Carla | Secretary | 2001-10-31 | 2012-04-02 |
| SWIFT INCORPORATIONS LIMITED | Corporate Nominee Secretary | 1999-11-29 | 1999-12-03 |
| ANDERSON, Michael Graham | Director | 2008-09-22 | 2009-07-13 |
| CLACHER, Raymond Mark | Director | 2022-12-14 | 2025-12-25 |
| CLACHER, Raymond Mark | Director | 2020-08-07 | 2022-09-20 |
| COURT-PAYEN, Niels Christian | Director | 2012-02-07 | 2013-01-04 |
| DAHAN, Michael Paul | Director | 2007-11-12 | 2013-01-04 |
| DAINTITH, Stephen Wayne | Director | 2005-09-19 | 2008-09-17 |
| DUXBURY, Marian | Director | 2024-09-10 | 2026-04-22 |
| FAIRWEATHER, Carol Ann | Director | 2004-10-08 | 2006-02-28 |
| FELDMANN, Robert Greg | Director | 2009-03-31 | 2012-09-26 |
| GILL, Michael Charles | Director | 2007-07-12 | 2007-11-09 |
| GORDON, Michael | Director | 2007-11-09 | 2008-09-22 |
| GU, Weigu | Director | 2015-11-30 | 2020-07-13 |
| HUTSON, Stephen Frank | Director | 2000-02-15 | 2007-07-12 |
| LELOUP, Antoine | Director | 2007-11-12 | 2013-01-04 |
| LINFORD, Richard Martin | Director | 2000-02-15 | 2006-01-30 |
| LONGCROFT, Christopher Charles Stoddart | Director | 2012-09-26 | 2013-01-04 |
| LUNG, Sven | Director | 2007-11-12 | 2012-01-03 |
| MACINNES, Bruce Alan | Director | 2013-01-04 | 2022-11-16 |
| MACINNES, Susanna | Director | 2013-01-04 | 2022-11-16 |
| MACLEOD, Alasdair | Director | 2000-02-15 | 2002-10-01 |
| PANUCCIO, Susan Lee | Director | 2008-09-22 | 2012-09-26 |
| PARRY, Edward David | Director | 2012-05-08 | 2012-09-30 |
| PICKLES, Thomas Richard | Director | 2020-08-07 | 2023-02-27 |
| SMUTS, Grant Timothy | Director | 1999-12-03 | 2000-02-15 |
| STEHRENBERGER, Peter Walter | Director | 2000-02-15 | 2001-10-31 |
| STONE, Carla | Director | 2002-10-01 | 2007-11-09 |
| VAN ROOYEN, Stephen John | Director | 1999-12-03 | 2000-02-15 |
| VANNECK-SMITH, Catherine | Director | 2009-12-14 | 2013-01-04 |
| INSTANT COMPANIES LIMITED | Corporate Nominee Director | 1999-11-29 | 1999-12-03 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Brandalley Midco Limited | Corporate entity | Shares 75–100% | 2025-10-15 | Active |
| Sir Marc Feldmann | Individual | Shares 25–50% | 2016-04-06 | Ceased 2025-06-19 |
Filing timeline
Last 20 of 205 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-10-15 MA Memorandum articles
- 2025-10-15 RESOLUTIONS Resolution
- 2025-10-13 MA Memorandum articles
- 2025-10-13 RESOLUTIONS Resolution
- 2025-10-01 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-28 | TM01 | officers | Termination director company with name termination date | |
| 2026-03-23 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2026-02-12 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-02-02 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-06 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-11-04 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-10-28 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-10-28 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-10-22 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-10-15 | MA | incorporation | Memorandum articles | |
| 2025-10-15 | RESOLUTIONS | resolution | Resolution | |
| 2025-10-13 | MA | incorporation | Memorandum articles | |
| 2025-10-13 | RESOLUTIONS | resolution | Resolution | |
| 2025-10-13 | SH08 | capital | Capital name of class of shares | |
| 2025-10-06 | SH01 | capital | Capital allotment shares | |
| 2025-10-02 | AA | accounts | Accounts with accounts type group | |
| 2025-10-01 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2025-10-01 | SH20 | capital | Legacy | |
| 2025-10-01 | CAP-SS | insolvency | Legacy | |
| 2025-10-01 | RESOLUTIONS | resolution | Resolution |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 20
- Capital events
- 4
- Officers appointed
- 0
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.