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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-12-07 (in 7mo)

Last made up 2025-11-23

Watchouts

None on the register

Cash

£1M

+55.8% vs 2023

Net assets

-£54M

-0.8% vs 2023

Employees

161

-10.6% vs 2023

Profit before tax

-£3M

+51.5% vs 2023

Accounts

3-year trend · latest reflected 2024-12-31

Metric Trend 2023-01-012023-12-312024-12-31
Turnover £35,410,000£38,726,000
Operating profit -£4,102,000-£534,000
Profit before tax -£6,435,000-£3,122,000
Net profit -£6,314,000-£3,111,000
Cash £911,000£1,419,000
Total assets less current liabilities -£41,358,000-£42,358,000
Net assets -£53,258,000-£53,706,000
Equity -£49,095,000-£53,258,000-£53,706,000
Average employees 180161
Wages £22,266,000£20,022,000
Directors' remuneration £1,028,000£272,000

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-01-012023-12-312024-12-31
Operating margin -11.6%-1.4%
Net margin -17.8%-8.0%
Return on capital employed 9.9%1.3%
Current ratio 0.60x0.60x
Interest cover -1.69x-0.16x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 3 times since incorporation

  1. WAVEMAKER GLOBAL LIMITED 2017-12-01 → present
  2. MEDIAEDGE:CIA INTERNATIONAL LIMITED 2003-01-09 → 2017-12-01
  3. RED CELL NETWORK LIMITED 2001-01-05 → 2003-01-09
  4. CHALFONT TELECOMMUNICATIONS LIMITED 2000-09-26 → 2001-01-05

Audit & accounting basis

Accounting basis
FRS 101
Reporting scope
Standalone (parent only)
Auditor
PricewaterhouseCoopers LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“After making enquiries, the Directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for at least the next 12 months from the date of signing the financial statements. Additionally, the Company is a subsidiary of WPP plc and is supported by the overall WPP plc financing arrangements. The Company has received a letter of support from WPP Jubilee Limited, an intermediate parent entity, to provide adequate financial support to the Company for a period of no less than 12 months from the date of this financial report to enable the Company to meet its debts as and when they fall due. The Directors therefore continue to adopt the going concern basis of accounting in preparing the financial statements.”

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 27 resigned

Name Role Appointed Born Nationality
WPP GROUP (NOMINEES) LIMITED Corporate Secretary 2010-10-18
PATTEN, Robert John Director 2026-04-27 Dec 1979 British
PRICE, Helen Judith Director 2024-01-23 Apr 1975 British
Show 27 resigned officers
Name Role Appointed Resigned
CALOW, David Ferguson Secretary 2001-01-05 2002-12-16
CLARK, Louise Michelle Secretary 2005-02-16 2007-06-18
RIPPON, Kirsten Heather Secretary 2002-12-16 2005-02-16
TRELEAVEN, Timothy James Secretary 2007-06-18 2010-10-20
RUTLAND SECRETARIES LIMITED Corporate Nominee Secretary 2000-09-26 2001-01-05
AIRD, Alastair Director 2006-05-19 2013-12-31
ALTMAN, Alex Edward Director 2014-01-01 2024-03-06
BARNES, Michael Graham Director 2023-09-01 2024-02-27
CLARK, Scott Michael Director 2024-03-05 2024-04-23
DE NARDIS DI PRATA, Mainardo Director 2003-10-01 2006-01-17
GRAINGER, Dominic Charles Director 2002-12-14 2006-05-30
GUSTAVSON, Hakan Rune Director 2003-01-01 2003-10-01
JENNER, Toby Director 2023-09-01 2024-02-21
KEEBLE, Paul Richard Director 2019-10-22 2023-09-01
LOCK, Mark Director 2011-12-01 2022-11-30
LOVEGROVE, Deborah Director 2016-12-07 2019-09-23
NG, David Wai Lun Director 2003-10-01 2005-09-23
PARRIS, Adrian Director 2017-05-23 2017-09-27
RADHAKRISHNAN, Radhika Dilruha Director 2023-09-01 2024-02-20
RICHARDSON, Paul Winston George Director 2001-01-05 2003-01-01
SMITH, Scott Director 2006-06-15 2013-12-31
SORRELL, Martin Stuart Director 2001-01-05 2003-01-01
SWEETLAND, Christopher Paul, Dr Director 2001-01-05 2003-01-01
TILEY HILL, Michele Director 2006-06-15 2017-04-24
VARLEY, Melanie Anne Director 2003-01-01 2013-12-31
VOHRA, Sandeep Director 2009-10-01 2016-09-30
RUTLAND DIRECTORS LIMITED Corporate Nominee Director 2000-09-26 2001-01-05

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Wpp Samson Limited Corporate entity Shares 75–100%, Voting 75–100% 2017-12-21 Active
Mediaedge:Cia International Investments Limited Corporate entity Shares 25–50%, Voting 75–100% 2016-04-06 Ceased 2017-12-21
Wpp Group (Uk) Ltd Corporate entity Shares 50–75% 2016-04-06 Ceased 2017-12-21

Filing timeline

Last 20 of 135 total filings

Date Type Category Description
2026-05-08 AA accounts Accounts with accounts type full PDF
2026-04-27 AP01 officers Appoint person director company with name date PDF
2025-11-26 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-01-07 AA accounts Accounts with accounts type full
2024-12-04 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-05-03 TM01 officers Termination director company with name termination date PDF
2024-03-12 TM01 officers Termination director company with name termination date PDF
2024-03-07 TM01 officers Termination director company with name termination date PDF
2024-03-07 TM01 officers Termination director company with name termination date PDF
2024-03-07 TM01 officers Termination director company with name termination date PDF
2024-03-07 AP01 officers Appoint person director company with name date PDF
2024-01-23 AP01 officers Appoint person director company with name date PDF
2024-01-12 AA accounts Accounts with accounts type full
2023-12-07 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-09-04 AP01 officers Appoint person director company with name date PDF
2023-09-04 AP01 officers Appoint person director company with name date PDF
2023-09-04 AP01 officers Appoint person director company with name date PDF
2023-09-04 TM01 officers Termination director company with name termination date PDF
2023-08-16 AA accounts Accounts with accounts type full
2022-12-07 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
3

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page