JICMAIL LIMITED

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  +3.1%

  £1,201,247 → £1,238,461

• Cash

  +30.3%

  £468,983 → £611,008

• Net assets

  +12.4%

  £487,176 → £547,543

  highest in 6 filed years

• Employees

  -14.3%

  7 → 6

  lowest in 6 filed years

• Operating profit

  +181.2%

  -£57,727 → £46,852

  highest in 3 filed years

• Profit before tax

  +221.2%

  -£49,814 → £60,367

  highest in 3 filed years

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

1. JICMAIL LIMITED 2017-09-07 → present
2. MAILING AUDIENCE RESEARCH BOARD LIMITED 2016-10-12 → 2017-09-07
3. THE IDM INSTITUTE OF DIRECT AND INTERACTIVE MARKETING LIMITED 2000-12-12 → 2016-10-12

Accounting basis

FRS 102 §1A

Reporting scope

Standalone (parent only)

Abridged

Yes — abridged accounts (limited disclosure)

Auditor

Barnes Roffe Audit Limited

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”

Significant events

• “High engagement levels with mail combined with a persistent rise in Mail's effectiveness at prompting purchases were notable trends across the year”
• “The July general election prompted a healthy boost in mail volumes in Q2 2024, as the political parties recognised the power of mail for canvassing in their constituencies.”
• “launched an industry Response Rate Tracker delivering campaign response benchmarks drawn from over 2,000 campaigns producing a suite of independently verified, anonymised campaign benchmarks such as cost per acquisition (CPA), average order value (AOV) and return on investment (ROI).”
• “JICMAIL have transformed the accuracy of mail circulation data captured in Neilsen's AdIntel measurement system which now has a gold-standard mail circulation data set endorsed by JICMAIL after an extensive process of validation and the resulting dataset is now enhanced and highly accurate.”
• “We continued to prepare the methodology required to integrate into Project Origin, the industry's landmark cross media measurement project led by ISBA with a successful pilot across the autumn and into 2025.”
• “In 2024, JICMAIL introduced refinements into our methodology and reporting to deliver powerful new insights for the industry including: Splitting warm vs cold mail across our data, including for attention. Revealing positive trends on recycling rates with 87% of all discarded mail recycled. Identified the channel of purchase fulfilment from every mail item driving sales, to reveal that half of purchasing from mail now occurs on-line.”
• “We continued to grow and build engagement with subscribers closing the year with almost 300 subscribers with 100 Gold use cases having been completed.”
• “At our annual conference, held at PwC in January 2025, JICMAIL launched the transformative Super Touchpoint report.”
• “After the year end Bames Roffe LLP resigned as auditors due to the transfer of its audit business and its successor Barnes Roffe Audit Limited was appointed by the directors under s485 Companies Act 2006.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

8

last 12 months

Capital events

0

last 24 months

Officers appointed

2

last 12 months

Officers resigned

2

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.