LOVELL SPORTS LIMITED
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Next accounts due
2027-01-31 (in 8mo)
Last filed for 2025-04-27
Confirmation statement due
2027-04-06 (in 11mo)
Last made up 2026-03-23
Watchouts
Cash
£340K
-49.7% vs 2024
Net assets
£14M
+13.4% vs 2024
Employees
18
-14.3% vs 2024
Profit before tax
£1M
-25.1% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
The directors have taken the decision to wind down operations of the company and do not consider it appropriate to adopt the going concern basis of accounting in preparing the financial statements. Accordingly, the financial statements have been prepared on a basis other than going concern as described in note 1.2. Our opinion is not modified in this respect.
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-04-27
| Metric | Trend | 2024-04-28 | 2025-04-27 |
|---|---|---|---|
| Turnover | £14,034,538 | £10,076,344 | |
| Operating profit | £1,576,698 | £1,175,016 | |
| Profit before tax | £1,576,698 | £1,181,718 | |
| Net profit | £1,182,967 | £1,602,339 | |
| Cash | £675,461 | £339,587 | |
| Total assets less current liabilities | £11,920,223 | £13,522,562 | |
| Net assets | £11,920,223 | £13,522,562 | |
| Equity | £11,920,223 | £13,522,562 | |
| Average employees | 21 | 18 | |
| Wages | £662,454 | £534,669 | |
| Directors' remuneration | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2024 → FY2025 · period ending 2025-04-27 vs 2024-04-28
-
Turnover
-28.2%
£14,034,538 £10,076,344
-
Cash
-49.7%
£675,461 £339,587
-
Net assets
+13.4%
£11,920,223 £13,522,562
-
Employees
-14.3%
21 18
-
Operating profit
-25.5%
£1,576,698 £1,175,016
-
Profit before tax
-25.1%
£1,576,698 £1,181,718
-
Wages
-19.3%
£662,454 £534,669
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-04-28 | 2025-04-27 |
|---|---|---|---|
| Operating margin | 11.2% | 11.7% | |
| Net margin | 8.4% | 15.9% | |
| Return on capital employed | 13.2% | 8.7% | |
| Current ratio | 8.03x | 14.66x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- LOVELL SPORTS LIMITED 2017-10-17 → present
- LOVELL RUGBY LIMITED 2001-03-21 → 2017-10-17
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Cooper Parry Group Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“The directors have taken the decision to wind down operations of the company and do not consider it appropriate to adopt the going concern basis of accounting in preparing the financial statements. Accordingly, the financial statements have been prepared on a basis other than going concern as described in note 1.2. Our opinion is not modified in this respect.”
Group structure
- LOVELL SPORTS LIMITED · parent
- Lovells SP Limited 100%
Significant events
- “During the year, the directors have taken the decision to wind down the operations of Lovell Sports Limited. All current and outstanding contractual obligations will be fulfilled before trading ceases. The provision of services relating to new contracts will instead be delivered by Topgrade Sportswear Limited, a fellow subsidiary, resulting in no operational impact to customers. Following the period end, the company's business was integrated into another Frasers Group entity by way of the transfer the trade and assets of the company to Topgrade Sportswear Limited.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 12 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| DICK, Alastair Peter Orford | Director | 2019-03-14 | Jun 1983 | British |
| MOORE, Adam Lee | Director | 2024-12-05 | Aug 1986 | British |
Show 12 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| LOVELL, Myra Winifred | Secretary | 2001-03-21 | 2018-03-16 |
| OLSEN, Cameron John | Secretary | 2018-03-16 | 2019-07-01 |
| PIPER, Thomas James | Secretary | 2020-01-21 | 2022-07-28 |
| KEY LEGAL SERVICES (SECRETARIAL) LIMITED | Corporate Nominee Secretary | 2001-03-21 | 2001-03-21 |
| ADEGOKE, Adedotun Ademola | Director | 2018-03-16 | 2024-12-05 |
| HARRISON, John Charles | Director | 2017-03-03 | 2018-03-16 |
| LOVELL, Benjamin John | Director | 2018-03-16 | 2020-06-12 |
| LOVELL, Graham Robert | Director | 2001-03-21 | 2018-03-16 |
| LOVELL, Joseph Thomas | Director | 2018-03-16 | 2020-06-12 |
| LOVELL, Myra Winifred | Director | 2001-05-30 | 2018-03-16 |
| STOCKTON, Rachel Isabel Lilian | Director | 2018-03-16 | 2019-03-14 |
| KEY LEGAL SERVICES (NOMINEES) LIMITED | Corporate Nominee Director | 2001-03-21 | 2001-03-21 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Lovell Sports (Holdings) Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 98 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-01-26 | AA | accounts | Accounts with accounts type full | |
| 2025-03-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-01-28 | AA | accounts | Accounts with accounts type full | |
| 2024-12-16 | AP01 | officers | Appoint person director company with name date | |
| 2024-12-16 | TM01 | officers | Termination director company with name termination date | |
| 2024-03-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-02-02 | AA | accounts | Accounts with accounts type full | |
| 2023-03-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-02-03 | AA | accounts | Accounts with accounts type full | |
| 2022-07-28 | TM02 | officers | Termination secretary company with name termination date | |
| 2022-04-05 | AA | accounts | Accounts with accounts type full | |
| 2022-03-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-05-10 | AA | accounts | Accounts with accounts type full | |
| 2021-03-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-06-15 | TM01 | officers | Termination director company with name termination date | |
| 2020-06-15 | TM01 | officers | Termination director company with name termination date | |
| 2020-03-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-02-04 | AA | accounts | Accounts with accounts type full | |
| 2020-01-21 | AP03 | officers | Appoint person secretary company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.