PRO-DIRECT SPORT LIMITED
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Next accounts due
2026-09-29 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-07-17 (in 2mo)
Last made up 2025-07-03
Watchouts
None on the register
Cash
£9M
+136.6% vs 2023
Net assets
£37M
-10.6% vs 2023
Employees
384
+1.6% vs 2023
Profit before tax
-£5M
-225.2% vs 2023
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £116,774,360 | £115,596,818 | |
| Operating profit | £4,315,237 | -£4,587,077 | |
| Profit before tax | £3,893,096 | -£4,872,985 | |
| Net profit | £3,462,952 | -£3,935,500 | |
| Cash | £3,964,887 | £9,380,918 | |
| Total assets less current liabilities | £49,770,375 | £48,328,994 | |
| Net assets | £40,977,840 | £36,632,379 | |
| Equity | £40,977,840 | £36,632,379 | |
| Average employees | 378 | 384 | |
| Wages | £11,934,152 | £12,599,122 | |
| Directors' remuneration | — | £28,045 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-1%
£116,774,360 £115,596,818
-
Cash
+136.6%
£3,964,887 £9,380,918
-
Net assets
-10.6%
£40,977,840 £36,632,379
-
Employees
+1.6%
378 384
-
Operating profit
-206.3%
£4,315,237 -£4,587,077
-
Profit before tax
-225.2%
£3,893,096 -£4,872,985
-
Wages
+5.6%
£11,934,152 £12,599,122
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 3.7% | -4.0% | |
| Net margin | 3.0% | -3.4% | |
| Return on capital employed | 8.7% | -9.5% | |
| Current ratio | 3.26x | 2.83x | |
| Interest cover | 9.87x | -5.56x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- PRO-DIRECT SPORT LIMITED 2008-09-01 → present
- PRO-DIRECT SOCCER LIMITED 2001-07-03 → 2008-09-01
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Peplows Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”
Significant events
- “The company is party to a bank cross guarantee in respect of Pro-Direct Logistics Limited, Pro-Direct Group Limited, Doclothing Company Limited and Sport Foundry Limited. The potential liability not included in the company's Balance Sheet as at 31 December 2024 is £10,280,333 (2023: £11,488,352).”
- “The company has provided a guarantee to Tase Logistics Teplice L SRO of Euro 268,935 (2023: Euro 268,935).”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| HAMMOND, Peter James | Director | 2011-08-15 | Apr 1956 | British |
| LAKE, Adrian John | Director | 2001-07-03 | Sep 1965 | British |
| LAKE, Martin Wreford | Director | 2001-07-03 | Sep 1963 | English |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CHICK, Lesley Anne | Nominee Secretary | 2001-07-03 | 2001-07-03 |
| LAKE, Norman Wreford | Secretary | 2001-07-03 | 2023-09-02 |
| LAKE, Norman Wreford | Director | 2001-07-03 | 2023-09-02 |
| REDDING, Diana Elizabeth | Nominee Director | 2001-07-03 | 2001-07-03 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Pro-Direct Group Limited | Corporate entity | Shares 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 87 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-08-18 | AA | accounts | Accounts with accounts type full | |
| 2025-07-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-08-05 | AA | accounts | Accounts with accounts type full | |
| 2024-07-04 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-12 | TM01 | officers | Termination director company with name termination date | |
| 2023-09-12 | TM02 | officers | Termination secretary company with name termination date | |
| 2023-08-15 | AA | accounts | Accounts with accounts type full | |
| 2023-07-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-06 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2022-07-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-06-22 | AA | accounts | Accounts with accounts type full | |
| 2021-07-23 | AA | accounts | Accounts with accounts type full | |
| 2021-07-19 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-01-10 | AA | accounts | Accounts with accounts type full | |
| 2020-07-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-01-29 | CH03 | officers | Change person secretary company with change date | |
| 2020-01-29 | CH01 | officers | Change person director company with change date | |
| 2020-01-29 | CH01 | officers | Change person director company with change date | |
| 2020-01-29 | CH01 | officers | Change person director company with change date | |
| 2020-01-29 | CH01 | officers | Change person director company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.