SIMPLICITY MARKETING LIMITED
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Cash
£10m
-23.8% lowest in 3 filed years
Net assets
£40m
+10.9% vs 2024
Employees
130
-62.5% lowest in 3 filed years
Profit before tax
£4.5m
+183.2% first positive since 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
2 PSCs ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
3-year trend · vs Technology median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £36,313,501 | £34,275,806 | £47,501,987 | +38.6% | |
| Operating profit | £10,622,976 | -£5,635,522 | £4,326,333 | +176.8% | |
| Profit before tax | £10,616,001 | -£5,407,134 | £4,499,347 | +183.2% | |
| Net profit | — | — | £1,939,678 | — | |
| Cash | £10,927,777 | £13,344,667 | £10,164,159 | -23.8% | |
| Total assets less current liabilities | £65,983,286 | £35,855,153 | £40,332,399 | +12.5% | |
| Net assets | £64,343,789 | £35,605,592 | £39,501,869 | +10.9% | |
| Equity | £64,343,789 | £35,605,592 | £39,501,869 | +10.9% | |
| Average employees | 321 | 347 | 130 | -62.5% | |
| Wages | £35,334,222 | £40,211,840 | £19,108,063 | -52.5% | |
| Directors' remuneration | — | £0 | £0 | — | |
| Directors' pension contributions | — | £0 | £0 | — | |
| Highest paid director | £306,955 | £0 | £0 | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | 29.3% | -16.4% | 9.1% | |
| Net margin | — | — | 4.1% | |
| Return on capital employed | 16.1% | -15.7% | 10.7% | |
| Gearing (liabilities / total assets) | 17.3% | 26.7% | 28.8% | |
| Current ratio | 2.85x | 2.61x | 2.71x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Consolidated group
- Auditor
- Deloitte LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors, having assessed the Group's financial position, have no reason to believe that a material uncertainty exists that casts significant doubt over the Group's ability to continue as a going concern.”
Group structure
- SIMPLICITY MARKETING LIMITED · parent
- Flashtalking GmbH 100%
- Innovid Pty Ltd 100%
- Flashtalking Brasil Marketing Ltda 100%
- Protected Media Limited 95%
Significant events
- “On 13 February 2025, Mediaocean LLC (parent company of Flash Bidco (US) LLC) completed the acquisition of Innovid, an independent ad tech business.”
- “On 30 September 2025, share options were exercised by employees of Protected Media Limited. This has resulted in a non-controlling interest in the Group.”
- “On 5 February 2026, Flashtalking Pty Ltd changed its name to Innovid Pty Ltd.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 8 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| VISTRA COMPANY SECRETARIES LIMITED | Corporate Secretary | 2016-09-23 | — | — |
| GALASSI, Nicholas | Director | 2023-05-09 | Apr 1973 | American |
| THORNE, Simon Nicholas | Director | 2026-03-19 | Dec 1979 | British |
| WISE, William | Director | 2023-05-09 | Jan 1972 | American |
Show 8 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CUNNINGHAM, Joseph Leo | Secretary | 2015-10-13 | 2020-02-25 |
| CUNNINGHAM, Sheila Marie | Secretary | 2001-12-12 | 2020-02-25 |
| CUNNINGHAM, Paul Leo | Director | 2001-12-12 | 2016-08-22 |
| FREEMAN, Daniel | Director | 2013-07-19 | 2016-03-04 |
| MEEKS, Jonathan Wilson | Director | 2014-07-31 | 2021-08-31 |
| NARDONE, John Charles | Director | 2015-11-25 | 2023-08-01 |
| SEIGLER, Joseph Morgan | Director | 2014-07-31 | 2021-08-31 |
| SEIGLER, Joseph Morgan | Director | 2014-01-31 | 2014-02-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Flash Bidco (Us) Llc | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2025-02-12 | Ceased 2025-04-25 |
| Flash Bidco Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2025-02-12 |
Filing timeline
Last 20 of 120 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-08-17 | AA | accounts | Accounts with accounts type group | |
| 2026-04-28 | CH04 | officers | Change corporate secretary company with change date | |
| 2026-03-19 | AP01 | officers | Appoint person director company with name date | |
| 2025-12-23 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-10-02 | AA | accounts | Accounts with accounts type group | |
| 2025-04-28 | PSC08 | persons-with-significant-control | Notification of a person with significant control statement | |
| 2025-04-28 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-02-12 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-02-12 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-12-24 | SH01 | capital | Capital allotment shares | |
| 2024-12-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-23 | AA | accounts | Accounts with accounts type full | |
| 2023-12-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-13 | AA | accounts | Accounts with accounts type full | |
| 2023-08-01 | TM01 | officers | Termination director company with name termination date | |
| 2023-06-12 | AP01 | officers | Appoint person director company with name date | |
| 2023-06-09 | AP01 | officers | Appoint person director company with name date | |
| 2023-01-03 | AA | accounts | Accounts with accounts type group | |
| 2022-12-14 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-10-07 | PSC05 | persons-with-significant-control | Change to a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 1
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.