SERENA INVESTMENTS LIMITED
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Cash
£130k
+30.4% vs 2024
Net assets
£12m
+12.7% vs 2024
Employees
88
+7.3% highest in 3 filed years
Profit before tax
£1.6m
+130.9% highest in 3 filed years
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £8,611,904 | £9,148,685 | £7,952,131 | -13.1% | |
| Operating profit | £2,369,844 | -£3,463,874 | £3,133,829 | +190.5% | |
| Profit before tax | £696,892 | -£5,034,344 | £1,557,802 | +130.9% | |
| Net profit | £780,909 | -£5,045,631 | £1,296,726 | +125.7% | |
| Cash | £237,421 | £99,785 | £130,125 | +30.4% | |
| Total assets less current liabilities | £38,936,473 | £33,255,115 | £34,351,052 | +3.3% | |
| Net assets | £15,556,164 | £10,558,624 | £11,902,271 | +12.7% | |
| Equity | £15,556,164 | £10,558,624 | £11,902,271 | +12.7% | |
| Average employees | 71 | 82 | 88 | +7.3% | |
| Wages | £2,369,945 | £2,700,778 | £2,509,298 | -7.1% | |
| Directors' remuneration | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | 27.5% | -37.9% | 39.4% | |
| Net margin | 9.1% | -55.2% | 16.3% | |
| Return on capital employed | 6.1% | -10.4% | 9.1% | |
| Gearing (liabilities / total assets) | 69.6% | 77.5% | 74.6% | |
| Current ratio | 1.45x | 0.99x | 1.09x | |
| Interest cover | 1.81x | -2.21x | 2.25x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Saffery LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”
Group structure
- SERENA INVESTMENTS LIMITED · parent
- Keenoak Limited
Significant events
- “During the year, the company received proceeds of £1,041,506 in respect of an insurance claim relating to business interruption losses arising from the Covid-19 pandemic.”
- “The exceptional item for the prior year represents an adjustment required to reflect the the release of rental charges to a related party.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KASSAM, Alykhan | Secretary | 2002-08-13 | — | British |
| KASSAM, Alykhan | Director | 2002-08-13 | Feb 1972 | British |
| KASSAM, Azaan Alykhan Shiraz | Director | 2023-01-02 | Jul 1999 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| SDG SECRETARIES LIMITED | Corporate Nominee Secretary | 2002-08-13 | 2002-08-13 |
| KASSAM, Karim | Director | 2002-08-13 | 2023-01-02 |
| SDG REGISTRARS LIMITED | Corporate Nominee Director | 2002-08-13 | 2002-08-13 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Keenoak Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-07-01 | Active |
Filing timeline
Last 20 of 92 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-08-25 | CH01 | officers | Change person director company with change date | |
| 2026-08-13 | AA | accounts | Accounts with accounts type full | |
| 2025-12-19 | CH01 | officers | Change person director company with change date | |
| 2025-10-29 | CH01 | officers | Change person director company with change date | |
| 2025-10-29 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-10-28 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-10-25 | CH01 | officers | Change person director company with change date | |
| 2025-09-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-08-05 | AA | accounts | Accounts with accounts type full | |
| 2024-10-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-20 | AA | accounts | Accounts with accounts type full | |
| 2023-10-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-09-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-08-03 | AA | accounts | Accounts with accounts type full | |
| 2023-07-03 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-07-03 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-07-03 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-07-03 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-07-03 | MR04 | mortgage | Mortgage satisfy charge full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 9
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.