PABLO LONDON LIMITED
Trading as Pablo, the company operates as an independent advertising agency based in London.
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Cash
£12M
+22.3% vs 2024
Net assets
£14M
+9.2% vs 2024
Employees
99
+30.3% vs 2024
Profit before tax
£5.3M
+14.5% vs 2024
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2025-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £26,870,877 | £36,283,860 | +35% | |
| Operating profit | £4,661,504 | £5,300,349 | +13.7% | |
| Profit before tax | £4,630,921 | £5,300,349 | +14.5% | |
| Net profit | £3,462,248 | £4,358,741 | +25.9% | |
| Cash | £9,713,499 | £11,881,140 | +22.3% | |
| Total assets less current liabilities | — | — | — | |
| Net assets | £13,103,948 | £14,313,086 | +9.2% | |
| Equity | £13,103,948 | £14,313,086 | +9.2% | |
| Average employees | 76 | 99 | +30.3% | |
| Wages | £8,256,315 | £9,811,142 | +18.8% | |
| Directors' remuneration | £411,595 | £393,591 | -4.4% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Operating margin | 17.3% | 14.6% | |
| Net margin | 12.9% | 12.0% | |
| Gearing (liabilities / total assets) | 32.1% | 25.1% | |
| Current ratio | 3.09x | 3.90x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- PABLO LONDON LIMITED 2015-07-07 → present
- MORE CREATIVE LIMITED 2002-12-23 → 2015-07-07
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Forvis Mazars LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Having carefully reviewed its forecasts, the Directors consider the Group has adequate resources to continue in operational existence for the foreseeable future and therefore continue to prepare the financial statements on the going concern basis.”
Group structure
- PABLO LONDON LIMITED · parent
- Pablo New York Agency Inc 100%
Significant events
- “The business also expanded into North America during the year, setting up an office and team dedicated to building the Group's presence in that jurisdiction.”
- “Following the year end, the Group issued 84 Ordinary shares of 1 each under an EMI Share Option Plan. This has been deemed a non-adjusting event and therefore not reflected in the financial statements.”
- “During the year, the company purchased 70 of its own ordinary shares of 1 each from PC Moulton, a Director of the Company. The shares were immediately cancelled.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 12 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KAY, Benedict James | Director | 2015-06-30 | Dec 1975 | British |
| MERCER, Gareth Dean | Director | 2002-12-23 | May 1977 | British |
| SNG, Mark Tsieh Ming | Director | 2015-06-30 | Jul 1975 | Australian |
Show 12 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MERCER, Roy Keith | Secretary | 2002-12-23 | 2012-12-01 |
| MERCER, Valerie | Secretary | 2012-12-01 | 2018-01-31 |
| A.C. SECRETARIES LIMITED | Corporate Nominee Secretary | 2002-12-23 | 2002-12-23 |
| BARKER, Richard David | Director | 2003-07-25 | 2005-07-14 |
| BUNTING, Stephen Robert | Director | 2006-12-19 | 2007-07-20 |
| CRISTIN, Andrew Jonathan | Director | 2005-02-07 | 2005-07-14 |
| FURMSTON, Neill Laurence | Director | 2007-06-25 | 2009-08-21 |
| JAMES, Stephen Michael | Director | 2003-07-25 | 2004-08-20 |
| MERCER, Roy Keith | Director | 2005-07-21 | 2018-01-31 |
| MOULTON, Peter Charles | Director | 2005-01-17 | 2024-10-29 |
| SILVERSTONE, Jeremy Robert | Director | 2005-07-21 | 2006-11-23 |
| A.C. DIRECTORS LIMITED | Corporate Nominee Director | 2002-12-23 | 2002-12-23 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Gareth Dean Mercer | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 109 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-01-07 MA Memorandum articles
- 2025-01-07 RESOLUTIONS Resolution
- 2024-07-11 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-12 | AA | accounts | Accounts with accounts type group | |
| 2026-02-17 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-06-11 | SH01 | capital | Capital allotment shares | |
| 2025-04-07 | AA | accounts | Accounts with accounts type full | |
| 2025-02-26 | SH03 | capital | Capital return purchase own shares | |
| 2025-02-25 | SH06 | capital | Capital cancellation shares | |
| 2025-02-18 | SH01 | capital | Capital allotment shares | |
| 2025-01-22 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-07 | MA | incorporation | Memorandum articles | |
| 2025-01-07 | RESOLUTIONS | resolution | Resolution | |
| 2024-12-19 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-12-19 | SH03 | capital | Capital return purchase own shares | |
| 2024-12-12 | MISC | miscellaneous | Miscellaneous | |
| 2024-12-12 | SH01 | capital | Capital allotment shares | |
| 2024-11-28 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-07-11 | RESOLUTIONS | resolution | Resolution | |
| 2024-07-10 | AR01 | annual-return | Annual return company with made up date full list shareholders | |
| 2024-04-15 | AA | accounts | Accounts with accounts type full | |
| 2024-03-19 | CH01 | officers | Change person director company with change date | |
| 2024-01-22 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 6
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.