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Cash

£13M

-50.8% vs 2023

Net assets

£116M

+10.9% vs 2023

Employees

275

-16.2% vs 2023

Profit before tax

£14M

+11.5% vs 2023

Accounts

2-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31 Δ vs prior
Turnover £101,241,000£94,727,000 -6.4%
Operating profit £13,410,000£14,716,000 +9.7%
Profit before tax £12,794,000£14,259,000 +11.5%
Net profit £10,657,000£11,408,000 +7%
Cash £26,137,000£12,854,000 -50.8%
Total assets less current liabilities £122,640,000£136,203,000 +11.1%
Net assets £104,203,000£115,611,000 +10.9%
Equity £104,203,000£115,611,000 +10.9%
Average employees 328275 -16.2%
Wages £13,276,000£11,160,000 -15.9%
Directors' remuneration £506,000£304,000 -39.9%

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show . About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin 13.2%15.5%
Net margin 10.5%12.0%
Return on capital employed 10.9%10.8%
Gearing (liabilities / total assets) 27.7%29.3%
Current ratio 2.39x1.74x
Interest cover 10.49x12.17x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 101
Reporting scope
Standalone (parent only)
Auditor
BDO LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“On the basis of this assessment the directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future. Hence, they continue to adopt the going concern basis of preparation in preparing the financial statements.”

Group structure

  1. LOVEHONEY GROUP UK LIMITED · parent
    1. Lovehoney Inc. 100% · USA · Holding Company
    2. Lovehoney LLC 100% · USA · Online retailer
    3. Belisoft SAS 100% · France · Online retailer
    4. Belisoft Logistics 100% · France · Logistics
    5. Lovehoney (Shanghai) Trading Co Ltd 100% · China · Distributor
    6. Bluebox Shop AG 100% · Switzerland · Online retailer
    7. Blue Internet GmbH 100% · Germany · Online retailer

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 7 resigned

Name Role Appointed Born Nationality
GRAF VON PLETTENBERG, Johannes Albrecht Leonce Director 2022-12-30 Nov 1980 German
MOORE, Stephen Norman Director 2020-07-15 Nov 1971 British
Show 7 resigned officers
Name Role Appointed Resigned
SLATEFORD, Neal Richard Secretary 2003-01-15 2020-07-22
SECRETARIAL APPOINTMENTS LIMITED Corporate Nominee Secretary 2003-01-15 2003-01-15
BOND, Deborah Louise Director 2020-07-15 2022-12-30
LONGHURST, Richard Henry Director 2003-01-15 2020-07-22
SLATEFORD, Neal Richard Director 2003-01-15 2020-07-22
WARBY, Sarah Director 2019-09-16 2020-07-10
CORPORATE APPOINTMENTS LIMITED Corporate Nominee Director 2003-01-15 2003-01-15

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mr. Roy Awad Individual Significant influence (as trust) 2022-04-04 Active
Mrs. Jie Jacobs Individual Significant influence (as trust) 2021-02-22 Active
Mr. Philippe Alexandre Jacob Jacobs Individual Significant influence (as trust) 2021-02-22 Active
Lovehoney Group Ltd Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2018-06-14 Active
Mr Neal Richard Slateford Individual Significant influence 2016-04-06 Ceased 2019-10-01
Mr Richard Henry Longhurst Individual Significant influence 2016-04-06 Ceased 2019-10-01

Filing timeline

Last 20 of 101 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2021-11-17 RESOLUTIONS Resolution
  • 2021-11-17 MA Memorandum articles
Date Type Category Description
2026-01-15 PSC04 persons-with-significant-control Change to a person with significant control PDF
2026-01-06 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-10-06 AA accounts Accounts with accounts type full
2025-01-07 PSC01 persons-with-significant-control Notification of a person with significant control PDF
2025-01-07 PSC01 persons-with-significant-control Notification of a person with significant control PDF
2025-01-07 PSC01 persons-with-significant-control Notification of a person with significant control PDF
2025-01-07 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-07-07 AA accounts Accounts with accounts type full
2024-01-09 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-10-13 AA accounts Accounts with accounts type full
2023-01-04 AP01 officers Appoint person director company with name date PDF
2023-01-03 TM01 officers Termination director company with name termination date PDF
2023-01-03 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-01-03 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-09-20 AA accounts Accounts with accounts type full
2022-01-02 CS01 confirmation-statement Confirmation statement with no updates PDF
2021-12-21 AA accounts Accounts with accounts type full
2021-11-17 RESOLUTIONS resolution Resolution
2021-11-17 MA incorporation Memorandum articles
2021-11-08 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
3

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page