XR GLOBAL (UK) LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-03-06 (in 10mo)
Last made up 2026-02-20
Watchouts
None on the register
Cash
£545K
-19.6% lowest in 5 filed years
Net assets
£27K
+103.4% first positive since 2023
Employees
129
+17.3% vs 2023
Profit before tax
£1M
+237.5% first positive since 2023
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · latest reflected 2024-12-31
| Metric | Trend | 2020-06-30 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Turnover | £24,304,722 | £34,752,247 | £22,361,468 | £19,710,560 | £22,543,937 | |
| Operating profit | £1,106,697 | £2,126,261 | £688,057 | -£688,993 | £1,134,824 | |
| Profit before tax | £928,944 | £3,122,037 | £1,048,245 | -£754,438 | £1,037,335 | |
| Net profit | — | — | — | -£905,621 | £822,031 | |
| Cash | £667,522 | £864,108 | £666,013 | £677,762 | £545,089 | |
| Total assets less current liabilities | £16,649,907 | £18,057,074 | £3,312,642 | -£398,792 | £167,385 | |
| Net assets | £13,607,308 | £16,276,507 | £1,917,262 | -£794,850 | £27,181 | |
| Equity | £13,607,308 | £16,276,507 | £1,917,262 | £794,850 | £27,181 | |
| Average employees | 166 | 122 | 118 | 110 | 129 | |
| Wages | — | — | — | £9,510,709 | £12,162,861 | |
| Directors' remuneration | — | — | — | £467,368 | £712,296 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+14.4%
£19,710,560 £22,543,937
-
Cash
-19.6%
£677,762 £545,089
lowest in 5 filed years
-
Net assets
+103.4%
-£794,850 £27,181
first positive since 2023
-
Employees
+17.3%
110 129
-
Operating profit
+264.7%
-£688,993 £1,134,824
first positive since 2023
-
Profit before tax
+237.5%
-£754,438 £1,037,335
first positive since 2023
-
Wages
+27.9%
£9,510,709 £12,162,861
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-06-30 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | 4.6% | 6.1% | 3.1% | -3.5% | 5.0% | |
| Net margin | — | — | — | -4.6% | 3.6% | |
| Return on capital employed | 6.6% | 11.8% | 20.8% | 172.8% | 678.0% | |
| Gearing (liabilities / total assets) | — | — | — | 105.2% | 99.9% | |
| Current ratio | — | — | — | 0.76x | 0.83x | |
| Interest cover | 3.19x | 9.79x | 11.11x | -9.10x | 11.30x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- XR GLOBAL (UK) LIMITED 2024-11-01 → present
- ADSTREAM (UK) LIMITED 2003-03-10 → 2024-11-01
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors considered the Company's ability to continue operating into the foreseeable future along with relevant business and financial risks. In doing so, the directors considered the Company's business activities together with factors likely to affect its future development, performance, and position as set out in the "Business review and future developments" section, which forms part of the Strategic Report. In light of these factors and the long-term nature of customer relationships, the diverse number of customers, and the strategic relationships with major brands, the directors believe the Company is well placed to manage its business risks successfully despite the current challenging economic situation causing considerable uncertainty and concern. The Company's ultimate operating parent, GCM Digital Parent, Inc., confirmed it will provide financial support as might be necessary to ensure the Company is a going concern for at least twelve months from the date of signing of these financial statements.”
Group structure
- XR GLOBAL (UK) LIMITED · parent
- XR Global (Italia) S.r.l 100%
- XR Global (France) SAS 100%
- Adstream Espana & Portugal S.L.U 100%
- XR Global (Netherlands) B.V 100%
- XR Global (Hungary) Kft 100%
- XR Global (Hellas) 100%
- XR Global (Nordics) Aps 100%
- XR Global (Czech Republic) S.r.o 100%
- Adstream MENA DMCC 100%
- Adstream Argentina S.A. 50%
Significant events
- “On 31 December 2023, the Company amalgamated with its UK-based affiliate Extreme Reach UK Limited ("ER UK").”
- “On 31 December 2023, the Company expanded its revenue base through the acquisition of its UK-based affiliate, Extreme Reach UK Limited ("ER UK"), thereby acquiring the Source Creative revenue stream.”
- “The original lease for the Company's office building in London, UK expired on 10 July 2024. The Company disposed of the related, fully depreciated right-of-use asset on the expiry date, which explains the disposal of £1,058,778 against both the right-of-use asset cost and accumulated depreciation. The addition to right-of-use assets relates to a new two-year lease agreement with the existing landlord of the office building.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 18 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LEE, Michael Hock Ming | Director | 2024-06-28 | Dec 1967 | Australian |
| MARK, Daniel Charles | Director | 2023-04-18 | Sep 1974 | British |
Show 18 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| LEE, Michael Hock Ming | Secretary | 2006-10-11 | 2013-02-28 |
| MURPHY, Pat | Secretary | 2003-09-29 | 2004-07-01 |
| SELLICK, Martyn Charles | Secretary | 2005-01-24 | 2006-11-20 |
| SYPHERS, Warwick David | Secretary | 2013-02-28 | 2021-06-01 |
| MUNDAYS COMPANY SECRETARIES LIMITED | Corporate Secretary | 2003-03-10 | 2003-09-29 |
| SWIFT INCORPORATIONS LIMITED | Corporate Nominee Secretary | 2003-03-10 | 2003-03-10 |
| BARRON, Gerard Thomas | Director | 2003-03-10 | 2013-12-31 |
| BIGELOW, Chandler | Director | 2024-03-07 | 2024-04-05 |
| CARPENTER, James | Director | 2006-08-24 | 2013-02-28 |
| CONLEY, Timothy | Director | 2021-06-01 | 2023-05-30 |
| EMLY, Timothy James | Director | 2023-04-18 | 2024-06-28 |
| EMLY, Timothy James | Director | 2017-07-01 | 2021-06-01 |
| LEE, Michael Hock Ming | Director | 2006-10-27 | 2013-02-28 |
| MARK, Daniel Charles | Director | 2010-06-28 | 2021-06-01 |
| MITCHELL, Christopher Thomas | Director | 2021-06-01 | 2022-10-17 |
| STREETER, Shawn Patrick | Director | 2022-10-17 | 2023-04-18 |
| SUTTON, Gerald William | Director | 2015-03-01 | 2018-11-01 |
| SYPHERS, Warwick David | Director | 2013-02-28 | 2021-06-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Timothy Conley | Individual | Significant influence | 2021-06-01 | Ceased 2022-10-17 |
| The Paul Ramsay Foundation | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-06-30 | Ceased 2021-06-01 |
Filing timeline
Last 20 of 125 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-11-01 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-08-08 | AA | accounts | Accounts with accounts type full | |
| 2025-06-09 | AAMD | accounts | Accounts amended with accounts type full | |
| 2025-03-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-02-27 | AA | accounts | Accounts with accounts type total exemption full | |
| 2025-02-07 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-02-04 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-02-04 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-11-01 | CERTNM | change-of-name | Certificate change of name company | |
| 2024-06-28 | AP01 | officers | Appoint person director company with name date | |
| 2024-06-28 | TM01 | officers | Termination director company with name termination date | |
| 2024-04-08 | TM01 | officers | Termination director company with name termination date | |
| 2024-04-03 | AA | accounts | Accounts with accounts type full | |
| 2024-03-26 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-03-15 | AP01 | officers | Appoint person director company with name date | |
| 2024-03-13 | DISS40 | gazette | Gazette filings brought up to date | |
| 2024-03-12 | GAZ1 | gazette | Gazette notice compulsory | |
| 2023-07-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-05-30 | AP01 | officers | Appoint person director company with name date | |
| 2023-05-30 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.