PLAYWING LTD
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Cash
£1.6M
-34.8% lowest in 5 filed years
Net assets
£1.7M
-13.9% vs 2024
Employees
25
-32.4% lowest in 5 filed years
Profit before tax
-£538K
+56.3% highest in 4 filed years
Net assets
5-year trend · vs Technology median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | £7,350,503 | £5,901,244 | £5,143,099 | -12.8% | |
| Operating profit | — | — | -£1,869,203 | -£1,258,856 | -£961,491 | +23.6% | |
| Profit before tax | — | -£1,592,703 | -£1,868,608 | -£1,230,938 | -£538,133 | +56.3% | |
| Net profit | — | -£1,651,441 | -£1,922,968 | -£346,023 | -£314,407 | +9.1% | |
| Cash | £1,638,687 | £1,588,335 | £1,615,730 | £2,384,309 | £1,555,353 | -34.8% | |
| Total assets less current liabilities | — | £2,592,047 | £1,843,511 | £2,735,494 | £1,666,135 | -39.1% | |
| Net assets | — | £1,656,411 | £1,022,911 | £1,920,012 | £1,653,547 | -13.9% | |
| Equity | — | £1,656,411 | £1,022,911 | £1,920,012 | £1,653,547 | -13.9% | |
| Average employees | 46 | 44 | 47 | 37 | 25 | -32.4% | |
| Wages | — | £1,894,456 | £1,841,014 | £1,430,810 | £918,936 | -35.8% | |
| Directors' remuneration | — | — | — | £0 | £0 | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | — | -25.4% | -21.3% | -18.7% | |
| Net margin | — | — | -26.2% | -5.9% | -6.1% | |
| Return on capital employed | — | — | -101.4% | -46.0% | -57.7% | |
| Gearing (liabilities / total assets) | — | — | — | 52.6% | 43.2% | |
| Current ratio | — | — | 2.26x | 3.00x | 2.27x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- PLAYWING LTD 2016-09-08 → present
- ADVANCED MOBILE APPLICATIONS LIMITED 2004-01-21 → 2016-09-08
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Azets Audit Services
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The company is heavily reliant on the ongoing support of the ultimate parent company, Guillemot Brothers SAS and its directors. The directors are of the opinion that the ultimate parent company has sufficient reserves to provide such support and this is unlikely to be withdrawn in the foreseeable future, at least twelve months from the date of the approval of the financial statements. The directors therefore consider it appropriate to prepare the accounts on a going concern basis.”
Group structure
- PLAYWING LTD · parent
- Playwing SRL 100%
- Playwing LLC 100%
- Playwing Entertainment Inc 100%
- Playwing Entertainment SL 100%
- Playwing BG 100%
- Next Move Digital Ltd 100%
- Playwing Design SAS 100%
- Playwing Development SAS 100%
Significant events
- “In 2022, Playwing Ltd received a $1m minimum guarentee payment in advance of services provided. During the previous period, the customer cancelled the contract and submitted a claim against Playwing Ltd for repayment of $1m. Playwing Ltd submitted a counter claim. This was concluded during the year with the settlement being recognised within the profit and loss.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GUILLEMOT, Suzanne | Secretary | 2004-01-21 | — | French |
| GUILLEMOT, Christian Jean Pierre | Director | 2004-01-21 | Feb 1966 | French |
| GUILLEMOT, Claude Michel Marcel | Director | 2005-01-25 | Oct 1956 | French |
| GUILLEMOT, Gerard Jean Louis | Director | 2005-01-25 | Jul 1961 | French |
| GUILLEMOT, Michel Jean Yves | Director | 2005-01-25 | Jan 1959 | French |
| GUILLEMOT, Yves Marie Remy, Mr. | Director | 2005-01-25 | Jul 1960 | French |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| SECRETARIAL APPOINTMENTS LIMITED | Corporate Nominee Secretary | 2004-01-21 | 2004-01-21 |
| DENIS, Jean-Francois | Director | 2010-11-01 | 2017-07-17 |
| CORPORATE APPOINTMENTS LIMITED | Corporate Nominee Director | 2004-01-21 | 2004-01-21 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Yves Guillemot | Individual | Significant influence | 2022-07-12 | Ceased 2022-09-09 |
| Mr Gerard Jean Louis Guillemot | Individual | Significant influence | 2022-07-12 | Ceased 2022-09-09 |
| Mr Claude Michel Marcel Guillemot | Individual | Significant influence | 2022-07-12 | Ceased 2022-09-09 |
| Mr Christian Jean-Pierre Guillemot | Individual | Significant influence | 2022-07-12 | Ceased 2022-09-09 |
| Mr Michael Jean Yves Guillemot | Individual | Significant influence | 2022-07-12 | Active |
| Guillemot Brothers Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-06-28 | Ceased 2022-07-12 |
Filing timeline
Last 20 of 194 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-06-23 | AA | accounts | Accounts with accounts type full | |
| 2025-11-12 | CH01 | officers | Change person director company with change date | |
| 2025-11-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-07-03 | AA | accounts | Accounts with accounts type full | |
| 2024-11-11 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-11-11 | CH01 | officers | Change person director company with change date | |
| 2024-07-08 | AA | accounts | Accounts with accounts type full | |
| 2024-06-06 | SH01 | capital | Capital allotment shares | |
| 2024-01-16 | SH01 | capital | Capital allotment shares | |
| 2023-11-22 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-11-14 | SH01 | capital | Capital allotment shares | |
| 2023-09-13 | SH01 | capital | Capital allotment shares | |
| 2023-07-24 | AA | accounts | Accounts with accounts type small | |
| 2023-06-05 | SH01 | capital | Capital allotment shares | |
| 2023-01-12 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-01-12 | PARENT_ACC | accounts | Legacy | |
| 2023-01-12 | GUARANTEE2 | other | Legacy | |
| 2023-01-12 | AGREEMENT2 | other | Legacy | |
| 2022-11-09 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-10-27 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.