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Cash

£15m

-28.4% vs 2024

Net assets

£26m

+73.8% highest in 3 filed years

Employees

46

-43.2% lowest in 3 filed years

Profit before tax

£11m

+16.4% highest in 3 filed years

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31

Metric Trend 2023-12-312024-12-312025-12-31 Δ vs prior
Turnover £13,926,997£25,703,890£30,101,251 +17.1%
Operating profit £6,166,842£9,691,911£11,305,923 +16.7%
Profit before tax £6,331,181£9,860,740£11,474,467 +16.4%
Net profit £4,766,481£7,232,807£10,233,740 +41.5%
Cash £12,978,294£20,314,259£14,541,032 -28.4%
Total assets less current liabilities £8,561,247£14,836,668£25,729,732 +73.4%
Net assets £8,499,256£14,797,494£25,712,205 +73.8%
Equity £8,499,256£14,797,494£25,712,205 +73.8%
Average employees 558146 -43.2%
Wages £3,006,507£4,539,776£4,738,817 +4.4%
Directors' remuneration £548,266£600,000£362,671 -39.6%
Highest paid director £377,432£400,000£296,004 -26%

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-312025-12-31
Operating margin 44.3%37.7%37.6%
Net margin 34.2%28.1%34.0%
Return on capital employed 72.0%65.3%43.9%
Gearing (liabilities / total assets) 63.9%53.5%42.2%
Current ratio 1.55x1.85x2.36x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 2 times since incorporation

  1. THIS IS BEYOND LIMITED 2019-04-25 → present
  2. BEYOND LUXURY MEDIA LIMITED 2005-11-21 → 2019-04-25
  3. STARKE CONSULTANTS LIMITED 2004-12-17 → 2005-11-21

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
Cooper Parry Group Limited
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“At the balance sheet date the group had a strong net current asset position. At the time of signing these accounts, the directors have considered the going concern position, and consider that this does indicate that the group will continue to trade for the foreseeable future.”

Group structure

  1. THIS IS BEYOND LIMITED · parent
    1. Pure Life Shows Limited 100% · UK
    2. Specialist In Entertainment Travel Ltd 80% · UK
    3. Le Miami Limited 100% · UK
    4. Do Not Disturb Ltd 80% · UK
    5. Further East Ltd 100% · UK
    6. We Are Africa North America Ltd 80% · UK
    7. We Are Africa Shows Ltd 95% · UK
    8. We Are Africa (PTY) Ltd 95% · South Africa

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

6 active · 7 resigned

Name Role Appointed Born Nationality
ALTSCHUL, Sara Director 2025-05-02 Jun 1972 American
DIMAGGIO, Vincenzo Director 2026-08-18 Apr 1974 American
DIVE, Serge Jacques Director 2004-12-17 Dec 1966 French
JOUANEH, Issa Director 2025-05-02 Jun 1975 Canadian
MILLER, Paul Director 2026-08-26 Jun 1964 British
WALLACE, Ryan Director 2025-03-12 May 1980 South African
Show 7 resigned officers
Name Role Appointed Resigned
HAMMOND, David John Secretary 2004-12-17 2024-02-23
WATERLOW SECRETARIES LIMITED Corporate Nominee Secretary 2004-12-17 2004-12-17
ABEND, Zahava Director 2025-03-12 2026-06-16
BALL, Sarah Jane Director 2009-06-22 2025-05-02
DOFT, David Director 2025-05-02 2026-07-14
ELDER, Katherine Kendall Director 2025-05-02 2026-08-17
WATERLOW NOMINEES LIMITED Corporate Nominee Director 2004-12-17 2004-12-17

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Emerald X International Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2025-05-02 Active
Ms Sarah Jane Ball Individual Shares 25–50%, Voting 25–50% 2023-10-26 Ceased 2025-05-02
Mr Serge Jacques Dive Individual Shares 50–75%, Voting 50–75%, Appoints directors 2016-04-06 Ceased 2025-05-02

Filing timeline

Last 20 of 84 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2025-05-20 RESOLUTIONS Resolution
  • 2025-05-16 MA Memorandum articles
Date Type Category Description
2026-09-29 AA accounts Accounts with accounts type group PDF
2026-09-22 AP01 officers Appoint person director company with name date PDF
2026-09-03 TM01 officers Termination director company with name termination date PDF
2026-09-03 TM01 officers Termination director company with name termination date PDF
2026-09-02 AP01 officers Appoint person director company with name date PDF
2026-07-02 TM01 officers Termination director company with name termination date PDF
2026-02-09 CH01 officers Change person director company with change date PDF
2026-02-09 PSC05 persons-with-significant-control Change to a person with significant control PDF
2026-01-08 CS01 confirmation-statement Confirmation statement with updates PDF
2025-12-10 AA accounts Accounts with accounts type group
2025-05-20 RESOLUTIONS resolution Resolution
2025-05-16 MA incorporation Memorandum articles
2025-05-14 SH01 capital Capital allotment shares PDF
2025-05-12 AP01 officers Appoint person director company with name date PDF
2025-05-09 AP01 officers Appoint person director company with name date PDF
2025-05-09 AP01 officers Appoint person director company with name date PDF
2025-05-09 AP01 officers Appoint person director company with name date PDF
2025-05-09 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2025-05-09 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2025-05-09 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
10

last 12 months

Capital events
1

last 24 months

Officers appointed
2

last 12 months

Officers resigned
3

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page