ONLINE 4 BABY LIMITED
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Cash
£360k
-26.7% vs 2024
Net assets
£2.1m
-13.6% lowest in 5 filed years
Employees
42
-6.7% vs 2024
Profit before tax
-£433k
-160% lowest in 5 filed years
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | £31,480,805 | £37,175,064 | £28,140,835 | £29,283,413 | £27,919,092 | -4.7% | |
| Operating profit | £2,526,993 | £1,225,968 | £994,048 | £906,914 | -£166,363 | -118.3% | |
| Profit before tax | £2,514,184 | £1,224,107 | £912,737 | £721,923 | -£432,859 | -160% | |
| Net profit | £2,034,740 | £1,049,572 | £624,100 | £547,696 | -£328,895 | -160.1% | |
| Cash | £296,830 | £3,412 | £2,166,123 | £490,317 | £359,608 | -26.7% | |
| Total assets less current liabilities | £3,106,933 | £2,885,499 | £2,795,896 | £2,610,236 | £2,378,617 | -8.9% | |
| Net assets | £2,887,113 | £2,760,685 | £2,606,160 | £2,419,356 | £2,090,461 | -13.6% | |
| Equity | £2,887,113 | £2,760,685 | £2,606,160 | £2,419,356 | £2,090,461 | -13.6% | |
| Average employees | 46 | 48 | 38 | 45 | 42 | -6.7% | |
| Wages | £961,404 | £1,354,582 | £1,614,609 | £2,140,417 | £1,945,294 | -9.1% | |
| Directors' remuneration | £62,471 | £200,000 | £200,000 | £200,000 | £340,000 | +70% | |
| Highest paid director | — | — | £50,000 | £50,000 | £85,000 | +70% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | 8.0% | 3.3% | 3.5% | 3.1% | -0.6% | |
| Net margin | 6.5% | 2.8% | 2.2% | 1.9% | -1.2% | |
| Return on capital employed | 81.3% | 42.5% | 35.6% | 34.7% | -7.0% | |
| Gearing (liabilities / total assets) | 68.8% | 69.3% | 78.6% | 78.1% | 79.5% | |
| Current ratio | — | — | 1.04x | 1.03x | 1.00x | |
| Interest cover | — | — | 12.23x | 4.90x | -0.62x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Sumer Auditco Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Although the company incurred a loss during the current financial year and was in a net current liability position at the year-end, the directors are satisfied that this does not give rise to any material uncertainty regarding the company's ability to continue as a going concern.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| FOSTER, Christy Marie | Secretary | 2005-01-13 | — | British |
| BLAYDS, Cheryl Louise | Director | 2005-01-13 | Feb 1973 | British |
| BLAYDS, Warren Andrew | Director | 2005-01-13 | Aug 1973 | British |
| FOSTER, Christy Marie | Director | 2005-01-13 | Jul 1969 | British |
| FOSTER, Michael Darren | Director | 2005-01-13 | Apr 1965 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| O4b Holdings Limited | Corporate entity | Shares 50–75%, Voting 50–75%, Appoints directors | 2021-02-02 | Active |
| Kooltrade Holding Limited | Corporate entity | Shares 25–50%, Voting 25–50% | 2021-02-02 | Active |
| Mr Michael Darren Foster | Individual | Shares 25–50% | 2017-01-13 | Ceased 2021-02-02 |
| Mrs Christie Marie Foster | Individual | Shares 25–50% | 2017-01-13 | Ceased 2021-02-02 |
| Mr Warren Andrew Blayds | Individual | Shares 25–50% | 2017-01-13 | Ceased 2021-02-02 |
| Mrs Cheryl Louise Blayds | Individual | Shares 25–50% | 2017-01-13 | Ceased 2021-02-02 |
Filing timeline
Last 20 of 93 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-05-07 RESOLUTIONS Resolution
- 2024-03-01 RESOLUTIONS Resolution
- 2024-03-01 RESOLUTIONS Resolution
- 2024-03-01 RESOLUTIONS Resolution
- 2024-01-17 RESOLUTIONS Resolution
- 2024-01-17 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-30 | AA | accounts | Accounts with accounts type full | |
| 2026-05-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-12-24 | AA | accounts | Accounts with accounts type full | |
| 2025-06-10 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-05-29 | SH03 | capital | Capital return purchase own shares | |
| 2025-05-07 | RESOLUTIONS | resolution | Resolution | |
| 2025-05-06 | SH06 | capital | Capital cancellation shares | |
| 2025-02-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-10-09 | AA | accounts | Accounts with accounts type small | |
| 2024-03-01 | RESOLUTIONS | resolution | Resolution | |
| 2024-03-01 | RESOLUTIONS | resolution | Resolution | |
| 2024-03-01 | RESOLUTIONS | resolution | Resolution | |
| 2024-02-26 | SH01 | capital | Capital allotment shares | |
| 2024-02-09 | CH01 | officers | Change person director company with change date | |
| 2024-02-09 | CH01 | officers | Change person director company with change date | |
| 2024-02-08 | CH03 | officers | Change person secretary company with change date | |
| 2024-02-08 | CH01 | officers | Change person director company with change date | |
| 2024-02-08 | CH01 | officers | Change person director company with change date | |
| 2024-01-17 | RESOLUTIONS | resolution | Resolution | |
| 2024-01-17 | MA | incorporation | Memorandum articles |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.