ICELOLLY MARKETING LIMITED

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  +4%

  £6,211,982 → £6,458,918

  highest in 3 filed years

• Cash

  +45.2%

  £1,013,987 → £1,472,697

  highest in 3 filed years

• Net assets

  +136.3%

  £346,582 → £819,099

  highest in 3 filed years

• Employees

  -33.3%

  18 → 12

  lowest in 3 filed years

• Operating profit

  +390.5%

  -£227,902 → £662,048

  highest in 3 filed years

• Profit before tax

  +390.5%

  -£227,902 → £662,048

  highest in 3 filed years

• Wages

  -7.6%

  £602,376 → £556,761

  lowest in 3 filed years

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Abridged

Yes — abridged accounts (limited disclosure)

Auditor

Forvis Mazars LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“Despite economic and market challenges, trading has improved significantly from 2023 through 2024 and this has continued into 2025. The 2021 company restructure has provided additional stability, financial and brand power to place the Company in a stronger position, facilitating improved trading to grow to pre-pandemic levels. The directors have prepared detailed trading, profit and cash flow forecasts which are continuously updated for macro-economic effects and particularly the travel industry recovery. Considering current trading, revised forecasts, sensitivities and secured funding, the directors have a reasonable expectation that the Company will be able to continue to meet its liabilities as they fall due for the foreseeable future. As such it is the view of the directors that it remains appropriate to prepare these financial statements on a going concern basis.”

Significant events

• “UK businesses are currently facing many uncertainties such as the consequences of environmental sustainability and geopolitical events such as the Russian invasion of Ukraine. These uncertainties have contributed to an environment where there exists a range of issues and risks, including inflation, rising interest rates, labour shortages, disrupted supply chains and new ways of working. The directors have carried out an assessment of the potential impact of these uncertainties on the business, including the impact of mitigation measures, and have concluded that these are non-adjusting events with the greatest impact on the business expected to be from the economic ripple effect on the global economy.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

3

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.