VMLY&R KOL INSIGHTS & DIGITAL SOLUTIONS LIMITED

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  -23%

  £6,114,852 → £4,710,162

• Cash

  —

  Not reported

• Net assets

  +6.2%

  £711,860 → £756,273

• Employees

  -29.2%

  48 → 34

• Operating profit

  -154.3%

  £162,757 → -£88,420

• Profit before tax

  -89.8%

  £467,058 → £47,441

• Wages

  -10.6%

  £2,285,325 → £2,042,888

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

1. VMLY&R KOL INSIGHTS & DIGITAL SOLUTIONS LIMITED 2022-03-17 → present
2. SYSTEM ANALYTIC LIMITED 2006-01-10 → 2022-03-17

Accounting basis

FRS 101

Reporting scope

Standalone (parent only)

Auditor

PricewaterhouseCoopers LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“After making enquiries, the Directors have a reasonable expectation that the company has adequate resources to continue in operational existence for at least the next 12 months from the date of signing the financial statements. The company is a subsidiary of WPP plc and is therefore subject to the overall WPP plc financing arrangements. The company has received a letter of support from WPP Jubilee Limited, an intermediate parent entity, to provide adequate financial support to the company for a period of no less than 12 months from the date of this financial report to enable the company to meet its debts as and when they fall due. The Directors therefore continue to adopt the going concern basis of accounting in preparing the financial statements.”

Significant events

• “In the first half of 2025, the company initiated a restructuring plan of the business and putting in place a new leadership team. The Directors expect the revenue will grow as we continue to rebuild our brand, clients are migrated to the new generation SaaS products powered by AI and new clients are won. The new Leadership is focused on growth and winning new clients. The renewed focus and energy of the team is seeing strong results in the second half of 2025 bringing the business back to growth and setting up a return to profit in 2026. Our current product roadmap will deliver enhancements to the current platforms, and new innovative products being developed including introduction of AI which will support growth.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

2

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.