CWG CHOICES LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-02-07 (in 9mo)
Last made up 2026-01-24
Watchouts
None on the register
Cash
£1M
+76.4% vs 2023
Net assets
£6M
-2.9% vs 2023
Employees
151
-0.7% vs 2023
Profit before tax
-£225K
+51.2% vs 2023
Net assets
7-year trend · vs Basic Materials median
Accounts
7-year trend · latest reflected 2024-12-31
| Metric | Trend | 2018-12-31 | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | — | £18,630,814 | £19,545,118 | |
| Operating profit | — | — | — | — | — | -£486,140 | -£254,649 | |
| Profit before tax | — | — | — | — | — | -£461,264 | -£225,108 | |
| Net profit | — | — | — | — | — | -£461,264 | -£174,122 | |
| Cash | — | — | — | — | — | £836,037 | £1,474,370 | |
| Total assets less current liabilities | — | — | — | — | — | £6,209,167 | £5,984,059 | |
| Net assets | — | — | — | — | — | £6,068,667 | £5,894,545 | |
| Equity | £9,721,887 | £10,693,998 | £11,029,937 | — | — | £6,068,667 | £5,894,545 | |
| Average employees | — | — | — | — | — | 152 | 151 | |
| Wages | — | — | — | — | — | £4,724,596 | £5,075,447 | |
| Directors' remuneration | — | — | — | — | — | £146,543 | £148,048 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+4.9%
£18,630,814 £19,545,118
-
Cash
+76.4%
£836,037 £1,474,370
-
Net assets
-2.9%
£6,068,667 £5,894,545
-
Employees
-0.7%
152 151
-
Operating profit
+47.6%
-£486,140 -£254,649
-
Profit before tax
+51.2%
-£461,264 -£225,108
-
Wages
+7.4%
£4,724,596 £5,075,447
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2018-12-31 | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | — | -2.6% | -1.3% | |
| Net margin | — | — | — | — | — | -2.5% | -0.9% | |
| Return on capital employed | — | — | — | — | — | -7.8% | -4.3% | |
| Current ratio | — | — | — | — | — | 1.92x | 1.98x | |
| Interest cover | — | — | — | — | — | -1373.28x | -1141.92x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- CWG CHOICES LIMITED 2006-07-14 → present
- DUN 09 LIMITED 2006-01-24 → 2006-07-14
Audit & accounting basis
- Accounting basis
- FRS 102 §1A
- Reporting scope
- Standalone (parent only)
- Abridged
- Yes — abridged accounts (limited disclosure)
- Auditor
- Shaw Gibbs (Audit) Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”
Significant events
- “The outlook for the coming fiscal year remains challenging as inflation and interest rates remain stubbornly high and consumer confidence shows little sign of recovery. However the company has been successful in winning new business to sustain turnover as existing customers suffer the negative effects of the declining market.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 13 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| OPITZ, Jonna | Director | 2023-11-23 | Jul 1969 | Swedish |
| POWELL, Christopher John | Director | 2018-08-01 | Jun 1979 | British |
Show 13 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| PARRISS, Derek John | Secretary | 2006-08-02 | 2017-01-18 |
| DURHAM COMPANY SECRETARIES LIMITED | Corporate Secretary | 2006-01-24 | 2006-08-02 |
| ANDERSSON, Mattias Sven Bertil | Director | 2017-08-14 | 2020-08-31 |
| CARLESON, Leif Gosta Mikael | Director | 2017-10-19 | 2018-10-01 |
| DE CLERMONT, Philip Ashley John | Director | 2006-08-02 | 2016-07-29 |
| HJALMARSSON, Henrik | Director | 2022-02-14 | 2023-11-23 |
| HUGHES, Daniel | Director | 2016-07-29 | 2017-01-31 |
| JOERGENSEN, Asger Drewes | Director | 2018-10-01 | 2022-02-14 |
| KOTECHA, Pooja | Director | 2006-01-24 | 2006-08-02 |
| MILLER, Susan Lesley | Director | 2006-01-24 | 2006-08-02 |
| PARRISS, Derek John | Director | 2006-08-02 | 2016-07-29 |
| STORGAARD MEHLSEN, Mads Kristoffer | Director | 2016-07-29 | 2017-10-18 |
| WILDER, Jason Ray | Director | 2006-08-02 | 2018-08-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Inwido Uk Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-07-29 | Active |
| Mr Jason Ray Wilder | Individual | Shares 50–75%, Voting 50–75% | 2016-04-06 | Ceased 2016-07-29 |
Filing timeline
Last 20 of 88 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-30 | AA | accounts | Accounts with accounts type full | |
| 2025-01-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-30 | AA | accounts | Accounts with accounts type full | |
| 2024-02-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-11-24 | AP01 | officers | Appoint person director company with name date | |
| 2023-11-24 | TM01 | officers | Termination director company with name termination date | |
| 2023-08-29 | AA | accounts | Accounts with accounts type full | |
| 2023-01-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-08-26 | AA | accounts | Accounts with accounts type full | |
| 2022-05-03 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2022-04-27 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2022-04-27 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2022-04-27 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2022-04-27 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2022-04-27 | PSC09 | persons-with-significant-control | Withdrawal of a person with significant control statement | |
| 2022-03-07 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date | |
| 2022-02-14 | TM01 | officers | Termination director company with name termination date | |
| 2022-02-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-02-14 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.