NOVA MARKETING LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-15 (in 11mo)
Last made up 2026-04-01
Watchouts
Cash
£11M
-11.8% vs 2023
Net assets
£5M
-36.3% vs 2023
Employees
69
+6.2% highest in 4 filed years
Profit before tax
£4M
+148.2% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £18,067,020 | £22,576,352 | |
| Operating profit | — | — | — | — | £1,240,955 | £2,960,879 | |
| Profit before tax | — | — | — | — | £1,455,927 | £3,613,907 | |
| Net profit | £710,000 | £10,000 | — | — | £1,108,833 | £2,694,190 | |
| Cash | — | — | — | — | £12,358,622 | £10,900,143 | |
| Total assets less current liabilities | £180,540 | £180,540 | — | — | £8,057,009 | £5,145,747 | |
| Net assets | — | — | — | — | £8,006,214 | £5,100,404 | |
| Equity | £180,540 | £180,540 | £6,660,227 | £7,413,360 | £8,006,214 | £5,100,404 | |
| Average employees | 2 | 2 | — | — | 65 | 69 | |
| Wages | £0 | £0 | — | — | £3,376,780 | £4,074,884 | |
| Directors' remuneration | — | — | — | — | £444,228 | £453,888 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+25%
£18,067,020 £22,576,352
-
Cash
-11.8%
£12,358,622 £10,900,143
-
Net assets
-36.3%
£8,006,214 £5,100,404
-
Employees
+6.2%
65 69
highest in 4 filed years
-
Operating profit
+138.6%
£1,240,955 £2,960,879
-
Profit before tax
+148.2%
£1,455,927 £3,613,907
-
Wages
+20.7%
£3,376,780 £4,074,884
highest in 4 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 6.9% | 13.1% | |
| Net margin | — | — | — | — | 6.1% | 11.9% | |
| Return on capital employed | — | — | — | — | 15.4% | 57.5% | |
| Gearing (liabilities / total assets) | — | — | — | — | 52.7% | 71.5% | |
| Current ratio | — | — | — | — | 1.88x | 1.36x | |
| Interest cover | — | — | — | — | — | 11939.03x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- NOVA MARKETING LIMITED 2006-03-31 → present
- CROSSCO (928) LIMITED 2006-02-23 → 2006-03-31
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Sumer Auditco Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's and parent company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue. At the time of approving the financial statements, the directors have a reasonable expectation that the group has adequate resources to continue in operational existence for the foreseeable future. Thus the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”
Group structure
- NOVA MARKETING LIMITED · parent
- FilmNova Scotland Limited 100%
- Nova Holdings Limited 100%
- The Great Run Company Limited 100%
- FilmNova Limited 100%
Significant events
- “2024 was a successful year with sold-out events including the Great North Run; adventure division delivered 13 Valleys Ultra and launched Beyond Series, acquiring Windermere Marathon.”
- “FilmNova expanded Professional Triathletes Association to 7 events (from 3 in 2023), added Diamond League London, and began a new 3-year UEFA commissions cycle.”
- “In early 2024, the Group formed a Joint Venture, Athletic Ventures, with UK Athletics and London Marathon Events to deliver elite athletics events, securing the European Athletics Championships for 2026.”
- “Post year-end (2025) saw continued growth, successful delivery of Windermere Marathon, two additional PTO Portfolio events, Boxing for Channel 5, a 3-year Channel 4 Women's FA Cup contract, and a sold-out Diamond League in London.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 8 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BAKER, Lisa | Secretary | 2023-12-07 | — | — |
| FOSTER, Brendan | Director | 2006-03-24 | Jan 1948 | British |
| FOSTER, Paul Brendan | Director | 2023-04-20 | Mar 1977 | British |
| MATHER, Peter James | Director | 2022-08-01 | Jul 1960 | British |
| WILKINS, Eric Malcolm | Director | 2006-03-24 | Dec 1952 | British |
Show 8 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CLARK, Lindsey | Secretary | 2023-04-20 | 2023-12-07 |
| MARSHALL, Stuart | Secretary | 2010-09-01 | 2014-03-31 |
| RUTHERFORD, Mark Andrew | Secretary | 2014-03-31 | 2016-10-28 |
| SHELDON, Christopher Edward | Secretary | 2016-10-28 | 2017-08-14 |
| WILKINS, Eric Malcolm | Secretary | 2006-03-24 | 2010-09-01 |
| WRIGHT, Gary | Secretary | 2017-08-03 | 2023-04-20 |
| PRIMA SECRETARY LIMITED | Corporate Secretary | 2006-02-23 | 2006-03-24 |
| PRIMA DIRECTOR LIMITED | Corporate Director | 2006-02-23 | 2006-03-24 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mrs Susan Margaret Foster | Individual | Shares 25–50%, Voting 25–50% | 2017-02-23 | Ceased 2024-10-28 |
| Mr Brendan Foster | Individual | Shares 25–50%, Voting 25–50% | 2017-02-23 | Active |
Filing timeline
Last 20 of 91 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-10-09 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-26 | AA | accounts | Accounts with accounts type group | |
| 2025-04-01 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-03-21 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-11-14 | SH06 | capital | Capital cancellation shares | |
| 2024-10-09 | RESOLUTIONS | resolution | Resolution | |
| 2024-10-09 | SH03 | capital | Capital return purchase own shares | |
| 2024-09-18 | AA | accounts | Accounts with accounts type group | |
| 2024-04-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-12-07 | AP03 | officers | Appoint person secretary company with name date | |
| 2023-12-07 | TM02 | officers | Termination secretary company with name termination date | |
| 2023-09-26 | AA | accounts | Accounts with accounts type group | |
| 2023-04-28 | AP03 | officers | Appoint person secretary company with name date | |
| 2023-04-28 | TM02 | officers | Termination secretary company with name termination date | |
| 2023-04-28 | AP01 | officers | Appoint person director company with name date | |
| 2023-04-18 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-29 | AA | accounts | Accounts with accounts type group | |
| 2022-08-04 | AP01 | officers | Appoint person director company with name date | |
| 2022-08-03 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-04-14 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.