THE MISSION GROUP PUBLIC LIMITED COMPANY
The Mission Group Plc is a publicly listed holding company operating a network of advertising, marketing, and brand performance agencies.
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Cash
£5.9M
-43% vs 2024
Net assets
£59M
-25.1% lowest in 3 filed years
Employees
907
-13.9% lowest in 3 filed years
Profit before tax
-£17M
-381.5% lowest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £195,888,000 | £224,700,000 | £162,700,000 | -27.6% | |
| Operating profit | £5,042,000 | £5,828,000 | -£16,256,000 | -378.9% | |
| Profit before tax | -£12,041,000 | £5,908,000 | -£16,631,000 | -381.5% | |
| Net profit | -£11,879,000 | — | — | — | |
| Cash | £4,632,000 | £10,385,000 | £5,923,000 | -43% | |
| Total assets less current liabilities | £116,438,000 | £114,502,000 | £87,095,000 | -23.9% | |
| Net assets | £76,453,000 | £78,953,000 | £59,110,000 | -25.1% | |
| Equity | £76,453,000 | £78,953,000 | £59,110,000 | -25.1% | |
| Average employees | 1,084 | 1,054 | 907 | -13.9% | |
| Wages | £54,538,000 | £51,068,000 | £43,437,000 | -14.9% | |
| Directors' remuneration | £1,424,000 | £2,110,000 | £890,000 | -57.8% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | 2.6% | 2.6% | -10.0% | |
| Net margin | -6.1% | — | — | |
| Return on capital employed | 4.3% | 5.1% | -18.7% | |
| Gearing (liabilities / total assets) | 53.3% | 49.1% | 55.5% | |
| Current ratio | 1.16x | 1.47x | 1.17x | |
| Interest cover | 2.04x | 2.01x | -7.74x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- THE MISSION GROUP PUBLIC LIMITED COMPANY 2019-09-24 → present
- THE MISSION MARKETING GROUP PUBLIC LIMITED COMPANY 2006-03-07 → 2019-09-24
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Consolidated group
- Auditor
- PKF Francis Clark
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors have considered the financial projections and cash flows, together with the available banking facilities of £15m (expiring 21 March 2026), and an overdraft facility of £3m... and are satisfied that they give a true and fair view of the state of the Group... for that period.”
Group structure
- THE MISSION GROUP PUBLIC LIMITED COMPANY · parent
- The Mission Marketing Holdings Ltd 100%
- April Six GmbH 100%
- April Six Proof Ltd 100%
- April Six Pte. Ltd 100%
- Balloon Dog Ltd 100%
- Bastin Day Westley Ltd 100%
- Big Communications Ltd 100%
- Bray Leino Ltd 100%
- Bray Leino Productions Ltd 100%
- Fox Murphy Ltd 100%
- Fuse Digital Ltd 100%
- Influence Sports Ltd 100%
- Jellyfish Ltd 100%
- Jolusan Holdings Ltd 100%
- Krow Agency Ltd 100%
- Krow Communications Ltd 100%
- Krow Events Ltd 100%
- Unity Ltd 100%
- Mezzo Labs (Hong Kong) Limited 100%
- Mezzo Labs Ltd 100%
- Mezzo Labs (Singapore) Pte. Ltd 100%
- Mongoose Sports & Entertainment Ltd 100%
- Populate Social Ltd 100%
- RJW & Partners Ltd 100%
- Spark Marketing Services Ltd 100%
- Speed Communications Agency Ltd 100%
- Story Agency Ltd 100%
- Story UK Ltd 100%
- The Mission Ltd 100%
- The Splash Partnership Ltd 100%
- ThinkBDW Ltd 100%
- TMGPLC Asia Pte Ltd 100%
- Turbine Media Ltd 51%
- Zonr Ltd 100%
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
7 active · 31 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LANGFORD, Michael Smuts | Secretary | 2021-04-30 | — | — |
| CAREY, John Joseph | Director | 2025-09-01 | Aug 1962 | Irish,American |
| COLLINS, Claudine | Director | 2025-12-01 | Jun 1968 | British |
| KEMPSTER, Jonathan | Director | 2026-02-01 | Jan 1963 | British |
| LEE, Giles Derek | Director | 2013-03-05 | Oct 1970 | British |
| MORGAN, David William | Director | 2023-11-24 | Feb 1947 | British |
| WRIGHT EVANS, Emma Louise | Director | 2026-02-01 | Oct 1975 | British |
Show 31 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| FITZWILLIAM, Peter David Campbell | Secretary | 2011-04-04 | 2021-04-30 |
| SHURVILLE, Jerram | Secretary | 2010-10-01 | 2011-04-04 |
| SHURVILLE, Jerram | Secretary | 2006-03-07 | 2006-05-19 |
| CAPITA COMPANY SECRETARIAL SERVICES LIMITED | Corporate Secretary | 2006-05-19 | 2010-10-01 |
| SWIFT INCORPORATIONS LIMITED | Corporate Nominee Secretary | 2006-03-07 | 2006-03-07 |
| ALDERSON, Timothy Buckler | Director | 2006-03-07 | 2010-04-15 |
| BACON, Nicholas Charles | Director | 2007-01-01 | 2010-09-24 |
| BANBURY, Martin John | Director | 2006-03-07 | 2008-10-24 |
| BOGG, Dylan | Director | 2010-04-14 | 2025-10-17 |
| BOYD, Stephen David | Director | 2009-12-16 | 2015-12-31 |
| CHILD, Brian Michael | Director | 2006-03-07 | 2011-09-30 |
| CLIFTON, James Spencer | Director | 2012-10-11 | 2024-12-31 |
| COOK, Barry Martin | Director | 2019-06-17 | 2021-04-30 |
| DAY, Robert Andrew | Director | 2010-04-14 | 2021-09-30 |
| FERGUSON, Iain Fraser | Director | 2006-03-07 | 2010-04-15 |
| FILBY, Elizabeth Rosanna, Dr | Director | 2022-01-01 | 2025-09-30 |
| FITZWILLIAM, Peter David Campbell | Director | 2010-09-24 | 2021-04-30 |
| GOODWIN, Christopher Melville | Director | 2011-04-27 | 2017-03-31 |
| HANSON-SMITH, Julian Christopher | Director | 2015-10-01 | 2023-11-24 |
| HUTTON, Bruce William | Director | 2010-04-14 | 2013-02-28 |
| LUND, Mark George | Director | 2022-10-01 | 2026-01-13 |
| MAUDE, Francis Anthony Aylmer, The Right Hon. | Director | 2006-03-07 | 2009-12-31 |
| MORGAN, David William | Director | 2010-04-14 | 2021-09-30 |
| MORRIS, Christopher | Director | 2009-12-16 | 2018-08-01 |
| MULLEN, Sue | Director | 2010-04-14 | 2010-11-16 |
| MULLEN, Susan Maire | Director | 2012-06-18 | 2023-01-12 |
| NASH, Andrew John | Director | 2018-08-01 | 2022-09-30 |
| ROSE, Michael Jack | Director | 2016-01-01 | 2019-06-17 |
| SHEPHERD, Fiona | Director | 2010-04-14 | 2024-12-31 |
| INSTANT COMPANIES LIMITED | Corporate Nominee Director | 2006-03-07 | 2006-03-07 |
| SWIFT INCORPORATIONS LIMITED | Corporate Nominee Director | 2006-03-07 | 2006-03-07 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 238 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-06-26 RESOLUTIONS Resolution
- 2025-06-20 RESOLUTIONS Resolution
- 2024-06-20 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-06-26 | RESOLUTIONS | resolution | Resolution | |
| 2026-06-25 | AA | accounts | Accounts with accounts type group | |
| 2026-03-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-02-04 | AP01 | officers | Appoint person director company with name date | |
| 2026-02-04 | AP01 | officers | Appoint person director company with name date | |
| 2026-01-13 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-10 | AP01 | officers | Appoint person director company with name date | |
| 2025-10-17 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-30 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-08 | AP01 | officers | Appoint person director company with name date | |
| 2025-07-03 | AA | accounts | Accounts with accounts type group | |
| 2025-06-20 | RESOLUTIONS | resolution | Resolution | |
| 2025-03-24 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-03-07 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-01-03 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-03 | TM01 | officers | Termination director company with name termination date | |
| 2024-07-03 | AA | accounts | Accounts with accounts type group | |
| 2024-06-20 | RESOLUTIONS | resolution | Resolution | |
| 2024-04-23 | SH01 | capital | Capital allotment shares | |
| 2024-03-28 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 11
- Capital events
- 0
- Officers appointed
- 4
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.