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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2027-04-05 (in 11mo)

Last made up 2026-03-22

Watchouts

None on the register

Cash

£12M

-23% lowest in 3 filed years

Net assets

£28M

+60.3% highest in 3 filed years

Employees

194

-8.5% lowest in 3 filed years

Profit before tax

-£6M

+10.5% highest in 3 filed years

Accounts

4-year trend · latest reflected 2024-12-31

Metric Trend 2022-01-012022-12-312023-12-312024-12-31
Turnover £30,480,936£20,104,707£17,492,741
Operating profit -£7,608,805-£6,759,235-£6,204,922
Profit before tax -£7,619,733-£6,800,037-£6,083,748
Net profit -£7,369,355-£5,988,700-£5,197,767
Cash £39,340,731£15,789,621£12,164,634
Total assets less current liabilities £29,423,929£28,226,162
Net assets £23,592,021£17,603,321£28,226,162
Equity £17,361,376£23,592,021£17,603,321£28,226,162
Average employees 208212194
Wages £17,940,200£18,287,112£15,393,903
Directors' remuneration

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2022-01-012022-12-312023-12-312024-12-31
Operating margin -25.0%-33.6%-35.5%
Net margin -24.2%-29.8%-29.7%
Return on capital employed -23.0%-22.0%
Current ratio 1.55x2.44x
Interest cover -696.27x-165.66x-2873.98x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 2 times since incorporation

  1. RAKUTEN MARKETING EUROPE LIMITED 2014-08-14 → present
  2. LINKSHARE LIMITED 2006-05-24 → 2014-08-14
  3. NEWINCCO 522 LIMITED 2006-03-22 → 2006-05-24

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
Armstrong Watson Audit Limited
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“Based on this review and appropriate enquiries made with the ultimate parent undertaking, the directors believe the company will have sufficient resources for a period of at least 12 months from the date of signing these financial statements to meet its liabilities as they come due and, as such, the financial statements are prepared on the going concern basis.”

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 18 resigned

Name Role Appointed Born Nationality
HALE-BURGESS, Isla Rebecca Secretary 2021-08-31
PATEL, Amit Arvind Director 2019-07-01 Mar 1978 American
STAMOS, Nicholas Director 2019-03-31 Sep 1967 American
Show 18 resigned officers
Name Role Appointed Resigned
LIN, Christiana Secretary 2019-07-12 2021-08-31
PLACHY, Anthony Lee, Assistant General Counsel Secretary 2018-12-11 2019-07-12
RASCH, Reginald Secretary 2014-11-10 2018-12-11
OLSWANG COSEC LIMITED Corporate Secretary 2006-03-22 2014-07-31
BADAVAS, Charles Director 2008-09-01 2009-03-31
CAPANO, Anthony Director 2018-03-26 2023-05-22
DENTON, Stephen Robert Director 2006-05-24 2008-03-31
DIETRICH, Liane Marie Director 2013-02-25 2014-07-31
DORWARD, Kenneth Francis, Mr. Director 2018-12-11 2020-07-10
GAGNON, J Robert Director 2013-02-25 2014-07-31
HAVILAND, Mark David Walker Director 2014-07-31 2018-12-11
IIDA, Yasuhisa Director 2009-03-31 2019-07-01
KIM, John J-H Director 2006-05-24 2008-08-31
LEVINE, Jonathan Director 2008-09-01 2013-02-25
MATSUZAKI, Ryota Director 2006-05-24 2013-02-25
ZITO, Anthony Webster Director 2014-07-31 2018-12-11
OLSWANG DIRECTORS 1 LIMITED Corporate Nominee Director 2006-03-22 2006-05-24
OLSWANG DIRECTORS 2 LIMITED Corporate Nominee Director 2006-03-22 2006-05-24

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Rakuten Group, Inc Corporate entity Significant influence 2024-03-04 Active
Rakuten Marketing International Llc Corporate entity Shares 75–100% 2017-01-01 Ceased 2024-03-04

Filing timeline

Last 20 of 106 total filings

Date Type Category Description
2026-03-23 CS01 confirmation-statement Confirmation statement with no updates PDF
2026-03-16 CH01 officers Change person director company with change date PDF
2025-12-23 AA accounts Accounts with accounts type full
2025-03-24 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-10-01 AA accounts Accounts with accounts type full PDF
2024-04-03 CS01 confirmation-statement Confirmation statement with updates PDF
2024-03-15 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2024-03-15 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2023-10-30 AA accounts Accounts with accounts type full
2023-05-23 TM01 officers Termination director company with name termination date PDF
2023-04-25 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-01-07 AA accounts Accounts with accounts type full
2022-03-29 CH01 officers Change person director company with change date PDF
2022-03-24 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-03-23 AA accounts Accounts with accounts type full
2021-09-03 AP03 officers Appoint person secretary company with name date PDF
2021-09-03 TM02 officers Termination secretary company with name termination date PDF
2021-05-19 CS01 confirmation-statement Confirmation statement with no updates PDF
2021-03-24 AD02 address Change sail address company with old address new address PDF
2021-03-24 AD01 address Change registered office address company with date old address new address PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
3

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page