FLUID BRANDING LIMITED
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Cash
£871k
highest in 4 filed years
Net assets
£2.4m
Equity attributable
Employees
125
Average over period
Profit before tax
-£43k
Period ending 2025-12-31
Net assets
4-year trend · vs Consumer Discretionary median
Accounts
4-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2022-07-31 | 2023-07-31 | 2024-07-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|
| Turnover | £26,316,249 | £27,158,785 | £24,853,793 | £32,594,941 | — | |
| Operating profit | — | £323,316 | £351,228 | -£150,201 | — | |
| Profit before tax | £909,042 | £538,002 | £698,317 | -£42,721 | — | |
| Net profit | £719,652 | £474,442 | £458,334 | -£7,695 | — | |
| Cash | £532,964 | £523,960 | £483,302 | £871,120 | — | |
| Total assets less current liabilities | £2,757,502 | £2,467,504 | £2,402,500 | £2,442,834 | — | |
| Net assets | £2,744,683 | £2,391,125 | £2,301,276 | £2,442,834 | — | |
| Equity | £2,744,683 | £2,391,125 | £2,301,276 | £2,442,834 | — | |
| Average employees | 119 | 135 | 143 | 125 | — | |
| Wages | £3,381,425 | £4,244,730 | £4,638,079 | £6,412,077 | — | |
| Directors' remuneration | £37,708 | £39,378 | £38,307 | £383,604 | — | |
| Directors' pension contributions | — | £156 | £188 | £2,641 | — | |
| Highest paid director | — | — | — | £242,941 | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. Year-on-year comparison hidden: this filing covers about 17 months versus 12 months prior. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-07-31 | 2023-07-31 | 2024-07-31 | 2025-12-31 |
|---|---|---|---|---|---|
| Operating margin | — | 1.2% | 1.4% | -0.5% | |
| Net margin | 2.7% | 1.7% | 1.8% | -0.0% | |
| Return on capital employed | — | 13.1% | 14.6% | -6.1% | |
| Gearing (liabilities / total assets) | 70.9% | 76.8% | 73.9% | 80.6% | |
| Current ratio | — | 1.26x | 1.31x | 1.10x | |
| Interest cover | — | 5.24x | 14.35x | -3.86x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- PKF Francis Clark
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The company and group has a strong medium term trading history. The company has returned to profitable trading post year end... The Directors have therefore prepared the financial statements on the going concern basis.”
Group structure
- FLUID BRANDING LIMITED · parent
- Fluid Branding Ireland Limited 100%
- Brilliant Social Media Limited 100%
Significant events
- “The merger between Fluid Branding and US-based Haute, creating the wider Brand Revolution group, was completed during 2025.”
- “Fluid Branding Limited acquired the share capital of Brilliant Social Media Limited, and the trade of Brilliant was subsequently transferred to Fluid Branding Limited leading to a £0.9m addition to Goodwill.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| FRANKS, Matthew | Director | 2006-07-05 | Aug 1971 | British |
| LOVEGROVE, Miles Alan | Director | 2006-07-08 | Jun 1979 | British |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| FRANKS, Sarah Jayne | Secretary | 2006-07-05 | 2006-07-08 |
| HOPE, Miranda | Secretary | 2017-05-31 | 2026-03-09 |
| LOVEGROVE, Miles Alan | Secretary | 2006-07-08 | 2017-05-31 |
| FRANKS, Sarah Jayne | Director | 2008-06-14 | 2010-02-28 |
| FRANKS, Sarah Jayne | Director | 2006-07-05 | 2006-07-08 |
| LOVEGROVE, Amy Louise | Director | 2008-06-14 | 2010-02-28 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Brand Revolution Uk Limited | Corporate entity | Shares 75–100% | 2025-02-04 | Active |
| Brand Division Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-02-01 | Ceased 2019-02-01 |
| Fluid Branding Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-02-01 | Active |
| Brand Division Limited | Corporate entity | Voting 75–100% | 2016-04-06 | Ceased 2022-06-08 |
| Brand Division Limited | Corporate entity | Appoints directors | 2016-04-06 | Ceased 2022-06-08 |
| Brand Division Limited | Corporate entity | Shares 75–100% | 2016-04-06 | Ceased 2019-02-01 |
Filing timeline
Last 20 of 90 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-04-28 MA Memorandum articles
- 2025-04-28 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-24 | AA | accounts | Accounts with accounts type full | |
| 2026-07-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-03-09 | TM02 | officers | Termination secretary company with name termination date | |
| 2026-02-13 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-08-18 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-08-18 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-06-05 | AA01 | accounts | Change account reference date company current extended | |
| 2025-04-28 | MA | incorporation | Memorandum articles | |
| 2025-04-28 | RESOLUTIONS | resolution | Resolution | |
| 2025-04-25 | AA | accounts | Accounts with accounts type full | |
| 2025-04-14 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-04-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-08-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-03-06 | AA | accounts | Accounts with accounts type full | |
| 2024-02-09 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-02-09 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-02-05 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-01-31 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-06-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-05-04 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.