LEADER ONLINE LIMITED
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Cash
£2.2m
+29.1% highest in 5 filed years
Net assets
£659k
-63.8% vs 2024
Employees
149
+63.7% highest in 5 filed years
Profit before tax
-£1.3m
-793.9% vs 2024
Net assets
5-year trend · vs Consumer Discretionary median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2019-10-31 | 2020-10-31 | 2021-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | £39,199,637 | £44,089,758 | +12.5% | |
| Operating profit | — | — | — | £732,069 | -£715,225 | -197.7% | |
| Profit before tax | — | — | — | £192,415 | -£1,335,098 | -793.9% | |
| Net profit | — | — | — | £172,231 | -£1,048,016 | -708.5% | |
| Cash | £83,949 | £1,125,631 | £487,417 | £1,676,272 | £2,163,826 | +29.1% | |
| Total assets less current liabilities | £438,753 | £1,122,667 | £1,028,298 | £5,829,034 | £5,039,416 | -13.5% | |
| Net assets | £415,798 | £526,852 | £486,667 | £1,821,584 | £658,799 | -63.8% | |
| Equity | £415,798 | £526,852 | £486,667 | £1,821,584 | £658,799 | -63.8% | |
| Average employees | 35 | 39 | 58 | 91 | 149 | +63.7% | |
| Wages | — | — | — | £5,265,940 | £6,971,113 | +32.4% | |
| Directors' remuneration | — | — | — | £335,688 | £389,692 | +16.1% | |
| Directors' pension contributions | £NaN | — | — | £21,212 | £16,392 | -22.7% | |
| Highest paid director | £NaN | — | — | £120,000 | £148,200 | +23.5% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-10-31 | 2020-10-31 | 2021-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | — | — | 1.9% | -1.6% | |
| Net margin | — | — | — | 0.4% | -2.4% | |
| Return on capital employed | — | — | — | 12.6% | -14.2% | |
| Gearing (liabilities / total assets) | 83.3% | 86.0% | 93.7% | 89.3% | 96.4% | |
| Current ratio | — | — | — | 0.95x | 0.88x | |
| Interest cover | — | — | — | 1.36x | -1.15x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- LEADER ONLINE LIMITED 2007-05-24 → present
- BABIES UK LIMITED 2006-07-18 → 2007-05-24
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Clive Owen LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The financial statements have been prepared on a going concern basis. In reaching this conclusion, the directors have prepared cash flow forecasts to 31 December 2027, which demonstrate that the company is expected to have sufficient resources to meet its liabilities as they fall due.”
Significant events
- “Migration of ecommerce websites onto a single Shopify-based website, LeaderOnline.com, in August 2025.”
- “Securing new premises at Seaton Carew in February 2026 to provide greater operational capacity.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 9 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LEADER, Hilary | Secretary | 2006-07-18 | — | British |
| ATKIN, Clare | Director | 2025-11-13 | Jan 1969 | British |
| HUDSON, John Matthew | Director | 2025-09-03 | Nov 1968 | British |
| LEADER, Mark John | Director | 2007-05-09 | Sep 1972 | British |
| SHINE, Daniel Lee | Director | 2020-10-30 | Mar 1966 | British |
Show 9 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| TAYLOR, Beverley | Secretary | 2006-07-18 | 2007-05-09 |
| YORK PLACE COMPANY SECRETARIES LIMITED | Corporate Nominee Secretary | 2006-07-18 | 2006-07-18 |
| ALLSOPP, James David | Director | 2021-08-16 | 2025-05-01 |
| JENKINS, Helen | Director | 2006-07-18 | 2007-05-09 |
| LEADER, Hilary Marie | Director | 2007-05-09 | 2013-12-06 |
| OLVER, Richard | Director | 2025-03-01 | 2026-07-31 |
| SHINE, Daniel Lee | Director | 2017-04-01 | 2020-07-09 |
| WOODHEAD, Adam Matthew Miller | Director | 2025-03-01 | 2025-12-31 |
| YORK PLACE COMPANY NOMINEES LIMITED | Corporate Nominee Director | 2006-07-18 | 2006-07-18 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Leader Online (Holdings) Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-07-18 | Active |
| Mr Mark John Leader | Individual | Significant influence | 2016-07-18 | Active |
Filing timeline
Last 20 of 97 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-09-22 | AA | accounts | Accounts with accounts type medium | |
| 2026-08-28 | CH01 | officers | Change person director company with change date | |
| 2026-08-06 | TM01 | officers | Termination director company with name termination date | |
| 2026-05-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-01-20 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-17 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-22 | AA | accounts | Accounts with accounts type full | |
| 2025-09-04 | AP01 | officers | Appoint person director company with name date | |
| 2025-05-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-04-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-13 | AP01 | officers | Appoint person director company with name date | |
| 2025-03-13 | AP01 | officers | Appoint person director company with name date | |
| 2024-06-03 | AA | accounts | Accounts with accounts type total exemption full | |
| 2024-05-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-25 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-10-25 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-10-17 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-05-02 | CH01 | officers | Change person director company with change date | |
| 2023-05-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-30 | AA | accounts | Accounts with accounts type total exemption full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.