SWEET SQUARED LIMITED
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Cash
£416k
-29% vs 2024
Net assets
£9.1m
+0.4% vs 2024
Employees
96
-1% vs 2024
Profit before tax
£525k
+251.2% vs 2024
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2025-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £16,015,432 | £15,456,149 | -3.5% | |
| Operating profit | £824,663 | £573,091 | -30.5% | |
| Profit before tax | -£347,519 | £525,376 | +251.2% | |
| Net profit | -£307,632 | £224,635 | +173% | |
| Cash | £585,896 | £415,746 | -29% | |
| Total assets less current liabilities | £10,119,740 | £9,944,945 | -1.7% | |
| Net assets | £9,058,185 | £9,098,728 | +0.4% | |
| Equity | £9,058,185 | £9,098,728 | +0.4% | |
| Average employees | 97 | 96 | -1% | |
| Wages | £3,451,922 | £3,478,505 | +0.8% | |
| Directors' remuneration | £12,157 | £13,600 | +11.9% | |
| Directors' pension contributions | £24,000 | £24,000 | 0% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Operating margin | 5.1% | 3.7% | |
| Net margin | -1.9% | 1.5% | |
| Return on capital employed | 8.1% | 5.8% | |
| Gearing (liabilities / total assets) | 26.9% | 24.6% | |
| Current ratio | 3.08x | 3.37x | |
| Interest cover | 11.19x | 9.47x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Forvis Mazars LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The use of the going concern basis of accounting is appropriate because, in the opinion of the directors, and in view of the Group's strong cash position and ability to remain profitable in significant downturn scenarios there are no material uncertainties related to events or conditions that may cast significant doubt about the ability of the Group to continue as a going concern.”
Group structure
- SWEET SQUARED LIMITED · parent
- The Icon Consultancy Limited 100%
- &Me Limited 100%
Significant events
- “During the year the repurchase of 2 C Ordinary shares was completed and consideration totalling £141,733 was paid in respect of this Completion.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| SWEET, Samuel | Secretary | 2006-08-09 | — | American |
| SWEET, Samantha Jane | Director | 2006-08-09 | Mar 1969 | British |
| SWEET, Samuel Whitney | Director | 2006-08-09 | Oct 1972 | American |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GRAEME, Paul Gordon | Secretary | 2006-08-09 | 2006-08-09 |
| GRAEME, Lesley Joyce | Director | 2006-08-09 | 2006-08-09 |
| HARRISON, Peter John | Director | 2026-05-01 | 2026-06-03 |
| NORDSTROM, James Alan | Director | 2007-09-03 | 2026-03-23 |
| ROUSE, Virginia Stearns | Director | 2007-09-03 | 2018-02-15 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mrs Samantha Jane Sweet | Individual | Shares 25–50%, Voting 25–50%, Appoints directors | 2022-12-19 | Active |
| Mr Samuel Whitney Sweet | Individual | Shares 50–75%, Voting 50–75%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 102 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-11 | AP01 | officers | Appoint person director company with name date | |
| 2026-03-27 | TM01 | officers | Termination director company with name termination date | |
| 2026-02-23 | SH06 | capital | Capital cancellation shares | |
| 2026-01-29 | SH03 | capital | Capital return purchase own shares | |
| 2025-12-03 | AA | accounts | Accounts with accounts type group | |
| 2025-08-22 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-01-13 | SH03 | capital | Capital return purchase own shares | |
| 2025-01-06 | SH06 | capital | Capital cancellation shares | |
| 2024-12-03 | AA | accounts | Accounts with accounts type group | |
| 2024-08-21 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-01-26 | SH03 | capital | Capital return purchase own shares | |
| 2023-12-28 | SH06 | capital | Capital cancellation shares | |
| 2023-12-18 | AA | accounts | Accounts with accounts type group | |
| 2023-08-23 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-05-11 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2023-03-27 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-03-27 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-02-01 | SH06 | capital | Capital cancellation shares | |
| 2023-02-01 | SH03 | capital | Capital return purchase own shares | |
| 2023-01-19 | PSC01 | persons-with-significant-control | Notification of a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 4
- Officers appointed
- 0
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.