SDEG LIMITED
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Next accounts due
2026-06-30 (in 1mo)
Last filed for 2024-09-30
Confirmation statement due
2026-07-17 (in 2mo)
Last made up 2025-07-03
Watchouts
None on the register
Cash
£2M
-76.9% vs 2023
Net assets
£7M
-52.2% vs 2023
Employees
50
-13.8% vs 2023
Profit before tax
£4M
-6.4% vs 2023
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-09-30
| Metric | Trend | 2023-09-30 | 2024-09-30 |
|---|---|---|---|
| Turnover | £24,283,111 | £23,078,521 | |
| Operating profit | £4,092,131 | £3,868,885 | |
| Profit before tax | £4,262,103 | £3,988,244 | |
| Net profit | £3,313,817 | £3,000,401 | |
| Cash | £8,115,761 | £1,874,850 | |
| Total assets less current liabilities | £13,943,329 | £6,716,180 | |
| Net assets | £13,798,549 | £6,598,950 | |
| Equity | £13,798,549 | £6,598,950 | |
| Average employees | 58 | 50 | |
| Wages | £1,532,445 | £1,530,725 | |
| Directors' remuneration | £9,187 | £9,516 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-09-30 vs 2023-09-30
-
Turnover
-5%
£24,283,111 £23,078,521
-
Cash
-76.9%
£8,115,761 £1,874,850
-
Net assets
-52.2%
£13,798,549 £6,598,950
-
Employees
-13.8%
58 50
-
Operating profit
-5.5%
£4,092,131 £3,868,885
-
Profit before tax
-6.4%
£4,262,103 £3,988,244
-
Wages
-0.1%
£1,532,445 £1,530,725
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-09-30 | 2024-09-30 |
|---|---|---|---|
| Operating margin | 16.9% | 16.8% | |
| Net margin | 13.6% | 13.0% | |
| Return on capital employed | 29.3% | 57.6% | |
| Current ratio | 8.40x | 3.27x | |
| Interest cover | 213.65x | 3976.24x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- SDEG LIMITED 2009-02-06 → present
- PASSION AUTOMOTIVE LIMITED 2006-09-13 → 2009-02-06
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Lovewell Blake LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “Demand levels have now normalised following the years affected by Covid and the company is well positioned for future growth in the strength & fitness market. Our product range has continued to develop, with exciting new products, as well as improvements to existing models. We achieved an Excellent 4.8/5 Trustpilot rating.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| DOIDGE, Rosina | Secretary | 2017-01-09 | — | — |
| DOIDGE, Rosina | Director | 2024-11-19 | Jun 1981 | British |
| DOIDGE, Simon Matthew | Director | 2006-09-13 | Mar 1984 | British |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DOIDGE, Andrew William | Secretary | 2006-09-13 | 2010-01-07 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Sdhc Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 52 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-07-07 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-07-04 | AA | accounts | Accounts with accounts type full | |
| 2024-11-21 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-01 | AA | accounts | Accounts with accounts type full | |
| 2023-07-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-07-05 | AA | accounts | Accounts with accounts type full | |
| 2022-09-09 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-07-08 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-06-30 | AA | accounts | Accounts with accounts type full | |
| 2021-07-29 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-07-03 | AA | accounts | Accounts with accounts type full | |
| 2020-07-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-06-30 | AA | accounts | Accounts with accounts type full | |
| 2019-07-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2019-06-28 | AA | accounts | Accounts with accounts type total exemption full | |
| 2019-04-17 | AD01 | address | Change registered office address company with date old address new address | |
| 2019-04-17 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2018-07-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2018-06-29 | AA | accounts | Accounts with accounts type total exemption full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.