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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2027-04-14 (in 11mo)

Last made up 2026-03-31

Watchouts

None on the register

Cash

£5M

+57.2% vs 2023

Net assets

£97M

-0.3% vs 2023

Employees

184

+15.7% vs 2023

Profit before tax

-£282K

+95.9% vs 2023

Accounts

3-year trend · latest reflected 2024-12-31

Metric Trend 2022-12-312023-12-312024-12-31
Turnover £11,376,000£25,674,000
Operating profit -£6,543,000-£2,350,000
Profit before tax -£6,960,000-£282,000
Net profit £473,000-£6,832,000-£328,000
Cash £3,454,000£5,428,000
Total assets less current liabilities £97,210,000£96,882,000
Net assets £97,210,000£96,882,000
Equity £102,651,000£97,210,000£96,882,000
Average employees 159184
Wages £10,137,000£15,546,000
Directors' remuneration

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2022-12-312023-12-312024-12-31
Operating margin -57.5%-9.2%
Net margin -60.1%-1.3%
Return on capital employed -6.7%-2.4%
Gearing (liabilities / total assets) 17.9%20.2%
Current ratio 5.57x4.86x
Interest cover -8.07x-14.69x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 3 times since incorporation

  1. FLYWHEEL DIGITAL LIMITED 2018-12-14 → present
  2. ASCENTIAL GROUP HOLDINGS LIMITED 2017-06-02 → 2018-12-14
  3. EMAP GROUP HOLDINGS LIMITED 2007-03-29 → 2017-06-02
  4. ALNERY NO. 2661 LIMITED 2006-12-18 → 2007-03-29

Audit & accounting basis

Accounting basis
FRS 101
Reporting scope
Consolidated group
Auditor
KPMG LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The Directors are satisfied that the Company will have sufficient funds to continue to meet its liabilities as they fall due for at least 12 months from the date of approval of the financial statements (the going concern assessment period) and therefore have prepared the financial statements on a going concern basis.”

Group structure

  1. FLYWHEEL DIGITAL LIMITED · parent
    1. Flywheel Digital Japan Kabushiki-Kaisha 1% · Japan
    2. Flywheel Digital International Holdings Limited
    3. Digital Commerce Holdings Limited

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 23 resigned

Name Role Appointed Born Nationality
TRAYNOR, John Devon Secretary 2025-08-28
COOPER, Simon Director 2024-02-07 Jan 1983 British
PAINTER, Duncan Anthony, Mr Director 2011-12-22 Feb 1970 British
Show 23 resigned officers
Name Role Appointed Resigned
BRAY, Sally-Ann Secretary 2024-01-02 2025-08-28
ELSDON, Kate Secretary 2007-03-13 2007-09-28
FREEMAN, Susanna Secretary 2012-10-24 2014-01-30
HAY, Helen Frances Secretary 2009-09-07 2010-03-04
HOWDEN, Naomi Secretary 2021-10-20 2024-01-02
LOOI, Shanny Secretary 2008-06-06 2021-08-17
MEADS, Louise Secretary 2017-02-06 2024-01-02
NAREBOR, Torugbene Eniyekeye Secretary 2007-09-28 2008-06-06
ALNERY INCORPORATIONS NO 1 LIMITED Corporate Nominee Secretary 2006-12-18 2007-03-02
BHAKTA-JONES, Nilema Director 2007-09-28 2009-05-18
COLE, Christopher Michael Director 2008-09-05 2009-04-20
ELSDON, Kate Director 2007-04-05 2007-09-28
GESTETNER, Emily Henrietta Director 2009-05-18 2012-06-29
GILBERTSON, David Stuart Director 2008-04-09 2011-05-23
GRADDEN, Amanda Jane Director 2013-01-02 2024-01-02
GRIFFITH, Ian Ward Director 2007-03-13 2008-04-09
GULLIVER, John Keith Director 2012-06-11 2013-01-02
HINDLEY, Martyn John Director 2008-11-03 2011-12-22
JANUZZI, Louis Fred Director 2024-01-09 2025-01-22
LAVELLI, John Stephen Director 2007-03-13 2008-09-26
TAYLOR, Christopher Nigel John Director 2008-09-26 2010-08-02
ALNERY INCORPORATIONS NO 1 LIMITED Corporate Nominee Director 2006-12-18 2007-03-02
ALNERY INCORPORATIONS NO 2 LIMITED Corporate Nominee Director 2006-12-18 2007-03-02

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Omnicom Group Inc Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2024-01-02 Active
Flywheel Digital Holdings Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2023-11-20 Ceased 2024-01-02
Ascential Financing Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2023-06-30 Ceased 2023-11-20
Ascential Group Limited Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2016-04-06 Ceased 2023-06-30

Filing timeline

Last 20 of 169 total filings

Date Type Category Description
2026-04-08 CH01 officers Change person director company with change date PDF
2026-04-08 CH01 officers Change person director company with change date PDF
2026-04-07 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-09-02 AA accounts Accounts with accounts type full
2025-09-01 TM02 officers Termination secretary company with name termination date PDF
2025-09-01 AP03 officers Appoint person secretary company with name date PDF
2025-07-01 CH01 officers Change person director company with change date PDF
2025-03-31 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-01-23 TM01 officers Termination director company with name termination date PDF
2024-11-29 AA accounts Accounts with accounts type small
2024-11-05 AA01 accounts Change account reference date company current shortened PDF
2024-11-05 AA01 accounts Change account reference date company current extended PDF
2024-04-04 CS01 confirmation-statement Confirmation statement with updates PDF
2024-02-16 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2024-02-16 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2024-02-12 AP01 officers Appoint person director company with name date PDF
2024-01-26 CH01 officers Change person director company with change date PDF
2024-01-16 AP03 officers Appoint person secretary company with name date PDF
2024-01-16 AP01 officers Appoint person director company with name date PDF
2024-01-16 AD01 address Change registered office address company with date old address new address PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
7

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page