CRITICAL MASS (UK) LIMITED
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Cash
—
Latest balance sheet
Net assets
£2M
-49.2% vs 2023
Employees
62
+14.8% vs 2023
Profit before tax
£643K
-63.2% vs 2023
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · Δ = latest vs prior filed period · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | Δ vs prior |
|---|---|---|---|---|
| Turnover | £10,746,452 | £10,147,996 | -5.6% | |
| Operating profit | £1,617,585 | £508,664 | -68.6% | |
| Profit before tax | £1,745,650 | £642,807 | -63.2% | |
| Net profit | £1,340,494 | £483,074 | -64% | |
| Cash | — | — | — | |
| Total assets less current liabilities | £3,988,835 | £2,082,890 | -47.8% | |
| Net assets | £3,919,887 | £1,990,829 | -49.2% | |
| Equity | £3,919,887 | £1,990,829 | -49.2% | |
| Average employees | 54 | 62 | +14.8% | |
| Wages | £4,330,927 | £4,539,666 | +4.8% | |
| Directors' remuneration | £241,455 | £221,430 | -8.3% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 15.1% | 5.0% | |
| Net margin | 12.5% | 4.8% | |
| Return on capital employed | 40.6% | 24.4% | |
| Interest cover | — | 67.76x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Ubbock Fine LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Company has net current assets of £1,919,089 at 31 December 2024 (2023: £3,822,975). The directors consider that the Company has access to sufficient funding to meet its funding requirements. Accordingly the directors have prepared the financial statements on a going concern basis.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 11 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| TRAYNOR, John Devon | Secretary | 2025-08-28 | — | — |
| BETTS, John Martin William | Director | 2019-04-01 | Jan 1971 | British |
| HART, Clare Sheridan | Director | 2021-09-01 | Dec 1979 | British |
Show 11 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BRAY, Sally Ann | Secretary | 2007-05-04 | 2025-08-28 |
| GOKIERT, John Christopher | Director | 2007-05-04 | 2011-07-31 |
| JONES, Susanne | Director | 2010-08-01 | 2015-09-01 |
| KAGAN, Adam Bradley | Director | 2024-08-02 | 2025-04-01 |
| KWIECINSKI, Matthew James | Director | 2014-06-30 | 2016-07-01 |
| LENNON, Andrea Leigh | Director | 2017-04-10 | 2022-07-07 |
| MCLAUGHLIN, John Scott | Director | 2015-09-01 | 2022-07-07 |
| SILANO, Antonio Urbano | Director | 2008-06-02 | 2010-08-31 |
| TAMKEE, Lee Patrick | Director | 2007-05-04 | 2024-08-02 |
| TRUEMAN, Peter Douglas | Director | 2007-05-09 | 2019-03-31 |
| WILKINS, Dianne Mary | Director | 2007-05-04 | 2011-07-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Omnicom Group Inc | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 89 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-12-12 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-08 | AA | accounts | Accounts with accounts type full | |
| 2025-09-02 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-09-01 | AP03 | officers | Appoint person secretary company with name date | |
| 2025-06-30 | CH01 | officers | Change person director company with change date | |
| 2025-05-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-04-01 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-20 | AA | accounts | Accounts with accounts type full | |
| 2024-08-07 | TM01 | officers | Termination director company with name termination date | |
| 2024-08-05 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-12-12 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2023-12-12 | CAP-SS | insolvency | Legacy | |
| 2023-12-12 | SH20 | capital | Legacy | |
| 2023-12-12 | RESOLUTIONS | resolution | Resolution | |
| 2023-10-12 | AA | accounts | Accounts with accounts type full | |
| 2023-05-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-03-14 | AA | accounts | Accounts with accounts type full | |
| 2022-08-24 | AUD | auditors | Auditors resignation company | |
| 2022-08-24 | AUD | auditors | Auditors resignation company |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.