BEAUTY SEEN LIMITED
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Cash
£2.1M
+64.2% vs 2024
Net assets
£2M
+31.6% highest in 5 filed years
Employees
52
+15.6% highest in 5 filed years
Profit before tax
£727K
-14.7% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
4 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Net assets
5-year trend · vs Industrials median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | £8,044,159 | £9,376,884 | £15,303,081 | +63.2% | |
| Operating profit | — | — | £402,372 | £525,564 | £705,257 | +34.2% | |
| Profit before tax | — | — | £406,429 | £852,569 | £727,332 | -14.7% | |
| Net profit | — | — | £332,871 | £775,988 | £600,145 | -22.7% | |
| Cash | £1,223,995 | £2,105,204 | £1,048,442 | £1,278,549 | £2,099,871 | +64.2% | |
| Total assets less current liabilities | £1,317,179 | £1,656,347 | £1,365,519 | £1,569,490 | £1,956,124 | +24.6% | |
| Net assets | £831,762 | £1,273,014 | £1,182,186 | £1,486,157 | £1,956,124 | +31.6% | |
| Equity | £831,762 | £1,273,014 | £1,182,186 | £1,486,157 | £1,956,124 | +31.6% | |
| Average employees | 36 | 36 | 43 | 45 | 52 | +15.6% | |
| Wages | — | — | £2,552,860 | £2,890,114 | £3,801,367 | +31.5% | |
| Directors' remuneration | — | — | £178,621 | £233,098 | £321,435 | +37.9% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | — | — | 5.0% | 5.6% | 4.6% | |
| Net margin | — | — | 4.1% | 8.3% | 3.9% | |
| Return on capital employed | — | — | 29.5% | 33.5% | 36.1% | |
| Current ratio | — | — | 1.90x | 1.57x | 1.33x | |
| Interest cover | — | — | 45.00x | 68.43x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 2 times since incorporation
- BEAUTY SEEN LIMITED 2016-07-07 → present
- BEAUTY SEEN PR LIMITED 2007-11-08 → 2016-07-07
- THE BEAUTY LOUNGE PR LIMITED 2007-06-06 → 2007-11-08
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- HW Fisher Audit
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The company has made profits in the year and this is forecasted to continue into 2025 and 2026. The entity remains to have a healthy net asset and cash balance. The directors have a reasonable expectation that the company will have adequate resources to continue in operation for a period of at least twelve months from the date of approval of these financial statements. Thus, the directors continue to adopt the going concern basis of accounting in preparing the financial statements.”
Group structure
- BEAUTY SEEN LIMITED · parent
- Beauty Seen Inc 100%
Significant events
- “The company has entered into a cross guarantee and debenture with a fellow group company, such that the debts of the company were guaranteed by the group company. As at 31 December 2025, the maximum potential liability under this arrangement was £477,000 (2024: £477,000).”
- “On 26 January 2026, the share capital of Seen Group Limited was purchased by Estimate Bidco Limited.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 9 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| THURLEY, Jane Christine | Director | 2023-05-30 | Jun 1983 | British |
Show 9 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BURGON, James David | Secretary | 2007-06-06 | 2026-01-26 |
| BLENKINSOP, Mark | Director | 2007-06-06 | 2013-11-08 |
| BOON, Michelle Claire | Director | 2013-12-18 | 2020-06-16 |
| BOURNE, Timothy Mark | Director | 2007-06-06 | 2026-01-26 |
| BURGON, James David | Director | 2007-06-06 | 2026-01-26 |
| OGIE, Heather | Director | 2007-06-06 | 2017-11-24 |
| SHAH, Raoul Raja | Director | 2007-06-06 | 2026-01-26 |
| STRINGER, Mark | Director | 2007-06-06 | 2008-02-29 |
| TUTCHENER, Joanna Katharine | Director | 2007-10-22 | 2015-06-16 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Seen Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2023-05-31 | Active |
| Casbah Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Ceased 2023-05-31 |
Filing timeline
Last 20 of 101 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-02-13 RESOLUTIONS Resolution
- 2026-02-13 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-27 | AA | accounts | Accounts with accounts type full | |
| 2026-02-13 | RESOLUTIONS | resolution | Resolution | |
| 2026-02-13 | MA | incorporation | Memorandum articles | |
| 2026-02-04 | TM02 | officers | Termination secretary company with name termination date | |
| 2026-02-04 | TM01 | officers | Termination director company with name termination date | |
| 2026-02-04 | TM01 | officers | Termination director company with name termination date | |
| 2026-02-04 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-30 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2026-01-29 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-11-21 | CH01 | officers | Change person director company with change date | |
| 2025-11-03 | CH01 | officers | Change person director company with change date | |
| 2025-07-22 | AA | accounts | Accounts with accounts type full | |
| 2025-06-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-24 | AA | accounts | Accounts with accounts type small | |
| 2024-06-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-08 | CH01 | officers | Change person director company with change date | |
| 2023-12-22 | AA | accounts | Accounts with accounts type small | |
| 2023-06-30 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-06-12 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2023-06-12 | PSC07 | persons-with-significant-control | Cessation of a person with significant control |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 12
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 4
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.