HELP FOR HEROES
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Cash
£6.4m
+45.3% vs 2024
Net assets
£72m
-2.4% vs 2024
Employees
288
+2.5% highest in 3 filed years
Profit before tax
-£193k
+92.5% vs 2024
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-09-30
| Metric | Trend | 2023-09-30 | 2024-09-30 | 2025-09-30 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £1,551,000 | £1,444,000 | £1,132,000 | -21.6% | |
| Operating profit | — | -£2,590,000 | -£193,000 | +92.5% | |
| Profit before tax | — | -£2,590,000 | -£193,000 | +92.5% | |
| Net profit | £4,029,000 | £2,722,000 | -£1,744,000 | -164.1% | |
| Cash | £6,558,000 | £4,400,000 | £6,395,000 | +45.3% | |
| Total assets less current liabilities | £70,794,000 | £73,357,000 | — | — | |
| Net assets | £70,635,000 | £73,357,000 | £71,613,000 | -2.4% | |
| Equity | £70,635,000 | £73,357,000 | £71,613,000 | -2.4% | |
| Average employees | 263 | 281 | 288 | +2.5% | |
| Wages | £9,242,000 | £10,523,000 | £11,065,000 | +5.2% | |
| Directors' remuneration | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-09-30 | 2024-09-30 | 2025-09-30 |
|---|---|---|---|---|
| Operating margin | — | -179.4% | -17.0% | |
| Net margin | — | 188.5% | -154.1% | |
| Return on capital employed | — | -3.5% | — | |
| Gearing (liabilities / total assets) | 3.6% | 2.1% | 2.1% | |
| Current ratio | 6.12x | 14.17x | 10.10x | |
| Interest cover | — | -14.80x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Margin ratios are hidden where reported turnover is too small relative to profit to yield a meaningful figure — typical of holding companies whose income is mostly subsidiary dividends rather than trading revenue. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- HaysMac
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Board has concluded that the existing level of free reserves and available cash, coupled with strong cost control, are sufficient to ensure Help for Heroes has the resources to continue operating as a going concern. On this basis, the Board has concluded that there are no material uncertainties surrounding the Charity's ability to continue as a going concern for the foreseeable future and the accounts have been prepared on that basis.”
Group structure
- HELP FOR HEROES · parent
- Help for Heroes Trading Limited 100%
Significant events
- “This year we've seen a significant increase in the number of people reaching out for help.”
- “Last year 1,875 people were medically discharged from military service.”
- “This year marked the first full year that two Help for Heroes nurses were embedded within NHS hospitals serving areas with high veteran populations.”
- “We were re-awarded a quality kitemark by the Royal College of Psychiatrists called the Quality Network for Veteran Mental Health Services accreditation. Hidden Wounds first received this in 2022, and the award runs on a three-year cycle.”
- “This was the first full year we distributed grants through the Veterans' Mobility Fund (VMF), a £2.5 million fund from the Government's Office for Veterans' Affairs.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
10 active · 33 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WILSONS (COMPANY SECRETARIES) LIMITED | Corporate Secretary | 2007-09-06 | — | — |
| BAGGALEY, Martin Roger, Dr | Director | 2024-09-01 | Apr 1960 | British |
| BIRCHALL, Emma Christina | Director | 2022-09-30 | Sep 1985 | British |
| BOARDMAN, Nigel Patrick Gray | Director | 2020-08-01 | Oct 1950 | British |
| CRAMER, Shirley Christine | Director | 2022-03-10 | Apr 1955 | British |
| LEWIS, Tracy | Director | 2024-10-21 | Mar 1965 | British |
| PULLEN, Christopher Mark | Director | 2026-01-09 | May 1970 | British |
| ROSE, Alison, Dame | Director | 2024-09-01 | Nov 1969 | British |
| WARNER, Clive Howard | Director | 2020-07-23 | May 1952 | British |
| WESTWOOD, Christopher John | Director | 2024-09-01 | Feb 1967 | British |
Show 33 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BELL, Charles Stuart | Director | 2018-11-01 | 2024-12-31 |
| BENYON, Richard Henry Ronald, The Rt Hon | Director | 2007-09-30 | 2010-01-06 |
| BLACKETT, Jeffrey, His Honour Judge | Director | 2011-05-23 | 2018-05-23 |
| BROOKS, Adam John | Director | 2022-04-01 | 2023-12-31 |
| CONSTANT, Richard Ashley Meyricke | Director | 2007-09-30 | 2010-01-06 |
| CONSTANT, Richard Ashley Meyricke | Director | 2010-01-06 | 2016-10-05 |
| DANNATT, Francis Richard, General The Lord | Director | 2007-11-12 | 2009-10-07 |
| DONALD, Charles Hunter | Director | 2019-01-31 | 2025-01-31 |
| DUNN, Roderick Lance Redmond | Director | 2016-04-15 | 2020-11-19 |
| FARQUHARSON-ROBERTS, Michael Atholl, Surgeon Rear Admiral | Director | 2007-11-12 | 2008-07-04 |
| FEAR, Nicola Townsend | Director | 2022-04-01 | 2026-02-16 |
| FRY, Robert Alan, Sir | Director | 2009-06-08 | 2018-06-08 |
| GREGSON, Oliver Charles | Director | 2019-01-31 | 2022-01-31 |
| HARMAN, Stephen Richard | Director | 2011-05-23 | 2018-08-01 |
| HOOK, David Arnold | Director | 2019-01-31 | 2020-11-18 |
| HOPE HAILEY, Veronica Rosemary, Professor | Director | 2014-12-15 | 2021-01-01 |
| KHELA, Manroop Singh | Director | 2019-01-31 | 2021-12-31 |
| LAKE, Charles Michael | Director | 2017-11-11 | 2019-12-15 |
| MOZUMDER, Aroop Kumar, Dr | Director | 2014-12-15 | 2016-12-09 |
| NORTHCOTT, Alexander Edward | Director | 2011-06-27 | 2014-09-25 |
| NORTON, Peter Allen, Major | Director | 2016-04-15 | 2018-06-08 |
| OXLEY, Stephen Craig Kenneth | Director | 2008-07-25 | 2015-12-11 |
| PARRY, Hadyn St Pierre | Director | 2007-09-30 | 2013-12-16 |
| PONSONBY, John Maurice Maynard | Director | 2007-09-30 | 2011-03-16 |
| RYLATT, Caroline Elizabeth Armes | Director | 2018-11-01 | 2024-11-01 |
| SCHOFIELD, Anthony Gwyn | Director | 2016-04-15 | 2020-11-23 |
| SCOTT-BARRETT, Alexander John | Director | 2007-11-12 | 2017-11-11 |
| SHIRREFF, Sarah Jane | Director | 2007-09-11 | 2008-06-14 |
| TROUSDELL, Philip Charles Cornwallis, Sir | Director | 2016-04-15 | 2020-05-17 |
| WATSHAM, Robert Thomas | Director | 2016-04-15 | 2020-12-10 |
| WRIGHT, Thomas Geoffrey | Director | 2014-12-15 | 2020-12-10 |
| YATES, Philip John | Director | 2019-01-31 | 2025-01-31 |
| WILSONS (COMPANY AGENTS) LIMITED | Corporate Director | 2007-09-06 | 2007-09-11 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mrs Melanie Dawn Waters | Individual | Significant influence | 2016-11-21 | Ceased 2022-09-30 |
| Mr Bryn St Pierre Parry | Individual | Significant influence | 2016-04-06 | Ceased 2016-11-21 |
Filing timeline
Last 20 of 155 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-08-03 | TM01 | officers | Termination director company with name termination date | |
| 2026-07-23 | TM01 | officers | Termination director company with name termination date | |
| 2026-07-04 | AA | accounts | Accounts with accounts type group | |
| 2026-06-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-05-18 | AP01 | officers | Appoint person director company with name date | |
| 2026-02-27 | TM01 | officers | Termination director company with name termination date | |
| 2026-01-14 | CH01 | officers | Change person director company with change date | |
| 2026-01-14 | AP01 | officers | Appoint person director company with name date | |
| 2025-07-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-12 | AA | accounts | Accounts with accounts type group | |
| 2025-01-31 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-31 | TM01 | officers | Termination director company with name termination date | |
| 2025-01-24 | TM01 | officers | Termination director company with name termination date | |
| 2024-11-11 | AP01 | officers | Appoint person director company with name date | |
| 2024-11-04 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-20 | RP04AP01 | officers | Second filing of director appointment with name | |
| 2024-09-10 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-09 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-09 | AP01 | officers | Appoint person director company with name date | |
| 2024-07-04 | AA | accounts | Accounts with accounts type group |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.