ANNOUSHKA LIMITED
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Next accounts due
2027-04-30 (in 11mo)
Last filed for 2025-07-31
Confirmation statement due
2026-09-27 (in 4mo)
Last made up 2025-09-13
Watchouts
None on the register
Cash
£420K
+95.3% vs 2024
Net assets
-£2M
-100.8% lowest in 6 filed years
Employees
54
-3.6% vs 2024
Profit before tax
-£1M
-62.5% vs 2024
Net assets
10-year trend · vs Industrials median
Accounts
10-year trend · latest reflected 2025-07-31
| Metric | Trend | 2020-07-31 | 2020-08-01 | 2021-07-31 | 2021-08-01 | 2022-07-31 | 2022-08-01 | 2023-07-31 | 2023-08-01 | 2024-07-31 | 2025-07-31 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | — | — | — | — | £9,409,204 | £9,765,285 | |
| Operating profit | — | — | — | — | — | — | — | — | -£633,641 | -£1,187,722 | |
| Profit before tax | — | — | — | — | — | — | — | — | -£757,134 | -£1,230,185 | |
| Net profit | -£654,989 | — | £238,933 | — | -£9,562 | — | -£363,700 | — | -£606,744 | -£944,244 | |
| Cash | £148,716 | — | £614,422 | — | £147,015 | — | £190,387 | — | £215,260 | £420,410 | |
| Total assets less current liabilities | £5,618,848 | — | £5,889,571 | — | £5,324,498 | — | £5,026,343 | — | £2,628,112 | £2,279,537 | |
| Net assets | — | — | — | — | — | — | £2,014,323 | — | -£955,821 | -£1,919,286 | |
| Equity | £2,148,652 | £2,148,652 | £2,387,585 | £2,387,585 | £2,378,023 | £2,378,023 | £2,014,323 | £2,014,322 | -£955,821 | -£1,919,286 | |
| Average employees | 73 | — | 60 | — | 54 | — | 55 | — | 56 | 54 | |
| Wages | — | — | — | — | — | — | — | — | £2,537,898 | £2,558,627 | |
| Directors' remuneration | — | — | — | — | — | — | — | — | £302,499 | £280,775 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2024 → FY2025 · period ending 2025-07-31 vs 2024-07-31
-
Turnover
+3.8%
£9,409,204 £9,765,285
-
Cash
+95.3%
£215,260 £420,410
-
Net assets
-100.8%
-£955,821 -£1,919,286
lowest in 3 filed years
-
Employees
-3.6%
56 54
-
Operating profit
-87.4%
-£633,641 -£1,187,722
-
Profit before tax
-62.5%
-£757,134 -£1,230,185
-
Wages
+0.8%
£2,537,898 £2,558,627
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-07-31 | 2020-08-01 | 2021-07-31 | 2021-08-01 | 2022-07-31 | 2022-08-01 | 2023-07-31 | 2023-08-01 | 2024-07-31 | 2025-07-31 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | — | — | — | — | -6.7% | -12.2% | |
| Net margin | — | — | — | — | — | — | — | — | -6.4% | -9.7% | |
| Return on capital employed | — | — | — | — | — | — | — | — | -24.1% | -52.1% | |
| Current ratio | — | — | — | — | — | — | — | — | 1.77x | 1.55x | |
| Interest cover | — | — | — | — | — | — | — | — | -5.07x | -27.97x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 3 times since incorporation
- ANNOUSHKA LIMITED 2009-07-30 → present
- PASCAL LONDON LIMITED 2008-07-02 → 2009-07-30
- JACOMO HOLDINGS LIMITED 2008-03-17 → 2008-07-02
- CONTINENTAL SHELF 426 LIMITED 2007-09-13 → 2008-03-17
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Calders (1883) LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors have considered the impact of Covid and difficult trading conditions arising therefrom and are satisfied that the savings achieved as well as the additional bank loan received, and the continued support of the shareholders are sufficient to enable the company to continue as a going concern.”
Group structure
- ANNOUSHKA LIMITED · parent
- Pascal Jewellery Limited 100%
- Annoushka Inc 100%
- Annoushka Far East Limited 100%
- Annoushka Hong Kong Retail Limited 100%
Significant events
- “Implementation of new e-commerce, accounting, EPOS and stock management systems;”
- “Expanding marketing initiatives across digital and raditional channels..”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 10 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| AYTON, John Antony Cleeve | Secretary | 2008-02-28 | — | British |
| AYTON, John Antony Cleeve | Director | 2008-02-28 | Nov 1961 | British |
| DUCAS, Annoushka Marie Provatoroff | Director | 2008-02-28 | Jan 1966 | British |
Show 10 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MD SECRETARIES LIMITED | Corporate Secretary | 2007-09-13 | 2008-02-28 |
| ATLEY, Kelly Maria | Director | 2018-03-12 | 2020-05-29 |
| CLARK, Steven James | Director | 2013-10-01 | 2015-07-17 |
| DYOSS, Peter James | Director | 2008-07-26 | 2010-03-15 |
| GOAD, Emily Fay | Director | 2011-01-01 | 2013-05-08 |
| HORT, Timothy George | Director | 2008-09-03 | 2024-07-31 |
| LITVINOFF, Sophie | Director | 2020-06-30 | 2022-04-13 |
| OLVER, Elizabeth Ann Chen | Director | 2008-09-03 | 2020-07-06 |
| ZAREEM-SLADE, Zia Nadine | Director | 2024-02-05 | 2026-04-02 |
| MD DIRECTORS LIMITED | Corporate Nominee Director | 2007-09-13 | 2008-02-28 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Ms Annoushka Marie Provatoroff Ducas | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Active |
| Mr John Antony Cleeve Ayton | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Active |
Filing timeline
Last 20 of 96 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-30 | AA | accounts | Accounts with accounts type group | |
| 2026-04-02 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-15 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-04-29 | AA | accounts | Accounts with accounts type group | |
| 2025-03-06 | CH01 | officers | Change person director company with change date | |
| 2024-09-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-31 | TM01 | officers | Termination director company with name termination date | |
| 2024-04-17 | AA | accounts | Accounts with accounts type group | |
| 2024-04-16 | AP01 | officers | Appoint person director company with name date | |
| 2023-09-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-04-27 | AA | accounts | Accounts with accounts type group | |
| 2022-09-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-04-26 | TM01 | officers | Termination director company with name termination date | |
| 2022-04-07 | AA | accounts | Accounts with accounts type group | |
| 2021-09-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-04-26 | AA | accounts | Accounts with accounts type group | |
| 2020-11-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-07-24 | AA | accounts | Accounts with accounts type group | |
| 2020-07-17 | TM01 | officers | Termination director company with name termination date | |
| 2020-06-30 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.