FRUUGO.COM LTD

• ⚠

  Material uncertainty over going concern

  The Directors acknowledge the going concern of the Company is reliant on it attracting new retailers, listing new products, and meeting significant growth targets, or if targets are not met, the Company will need to reduce costs sufficiently on a timely basis which is not guaranteed. As a result, this indicates that a material uncertainty exists which may cast significant doubt on the Company's ability to continue as a going concern and therefore it may be unable to realise its assets and discharge its liabilities in the ordinary course of business.

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

• Turnover

  -27.7%

  £78,045,120 → £56,430,271

• Cash

  -41.6%

  £24,852,183 → £14,513,950

  lowest in 4 filed years

• Net assets

  -134.6%

  £11,846,472 → -£4,102,214

• Employees

  +1.6%

  186 → 189

  highest in 4 filed years

• Operating profit

  -88.3%

  £5,984,155 → £698,462

  first positive since 2021

• Profit before tax

  -272.7%

  £6,234,363 → -£10,768,220

  lowest in 4 filed years

• Wages

  +9.9%

  £8,199,117 → £9,008,584

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

1. FRUUGO.COM LTD 2010-11-22 → present
2. DIRECTORY TECHNOLOGIES LIMITED 2008-04-03 → 2010-11-22

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

BDO LLP

Audit opinion

Unqualified (clean)

Going concern

Material uncertainty disclosed

“The Directors acknowledge the going concern of the Company is reliant on it attracting new retailers, listing new products, and meeting significant growth targets, or if targets are not met, the Company will need to reduce costs sufficiently on a timely basis which is not guaranteed. As a result, this indicates that a material uncertainty exists which may cast significant doubt on the Company's ability to continue as a going concern and therefore it may be unable to realise its assets and discharge its liabilities in the ordinary course of business.”

Group structure

1. FRUUGO.COM LTD · parent
   1. Fruugo (Ireland) Limited 100% · Ireland · Online marketplace
   2. Fruugo.com Korea Limited 100% · South Korea · Online marketplace

Significant events

• “In 2024, both the European Union (EU) and the United Kingdom (UK) implemented legislation aimed at enhancing consumer protection and increasing transparency in online marketplaces.”
• “The effect of this essential transition was to reduce the number of Retailers selling on Fruugo and the number of SKUs listed. This was expected to have a negative impact on the volume of transactions, and for the first time in Fruugo's history, turnover decreased and this trend also impacted on trading in 2025.”
• “An interim dividend of £30.20 per A Ordinary share (2023: no dividend) totaling £6,104,145 (2023: nil) was declared and paid on 26 March 2024 and no final dividend is proposed.”
• “On the 29 July 2024 Fruugo.com, Inc was terminated. Therefore, the investment has been disposed of in the year and a loss has been recognised (note 11).”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

2

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.