FRUUGO.COM LTD
The company operates Fruugo, a global cross-border e-commerce marketplace that enables independent retailers to sell products to international consumers.
Get an alert when FRUUGO.COM LTD files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Cash
£11m
-23% lowest in 5 filed years
Net assets
-£2.4m
+41.6% vs 2024
Employees
165
-12.7% vs 2024
Profit before tax
£1.4m
+112.6% first positive since 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
The Directors acknowledge the going concern of the Company continues to be reliant upon the ability to attract new retailers, list new products, absorb new regulations and global taxes into the operating model, and meet significant growth targets, or if targets are not met, the Company will need to reduce cost sufficiently on a timely basis, which is not guaranteed. This indicates that a material uncertainty exists which may cast significant doubt on the Company's ability to continue as a going concern.
-
Going-concern uncertainty disclosed
-
Negative shareholders' funds
Net assets
5-year trend · vs Technology median
Accounts
5-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|---|---|
| Turnover | £30,720,429 | £65,473,895 | £78,045,120 | £56,430,271 | £38,406,785 | -31.9% | |
| Operating profit | -£191,817 | £6,179,497 | £5,984,155 | -£11,226,693 | £1,203,724 | +110.7% | |
| Profit before tax | -£197,973 | £6,150,346 | £6,234,363 | -£10,768,220 | £1,357,785 | +112.6% | |
| Net profit | -£197,973 | £6,417,945 | £5,653,675 | -£10,102,250 | £1,378,617 | +113.6% | |
| Cash | £19,574,189 | £38,850,702 | £24,852,183 | £14,513,950 | £11,175,066 | -23% | |
| Total assets less current liabilities | -£225,148 | £6,192,797 | £14,330,718 | -£1,841,207 | -£2,321,357 | -26.1% | |
| Net assets | — | — | £11,846,472 | -£4,102,214 | -£2,397,633 | +41.6% | |
| Equity | -£225,148 | £6,192,797 | £11,846,472 | -£4,102,214 | -£2,397,633 | +41.6% | |
| Average employees | 84 | 132 | 186 | 189 | 165 | -12.7% | |
| Wages | — | — | £8,199,117 | £9,008,584 | £8,192,920 | -9.1% | |
| Directors' remuneration | £665,852 | £1,171,687 | £1,214,634 | £893,499 | £686,307 | -23.2% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|---|---|
| Operating margin | -0.6% | 9.4% | 7.7% | -19.9% | 3.1% | |
| Net margin | -0.6% | 9.8% | 7.2% | -17.9% | 3.6% | |
| Return on capital employed | — | 99.8% | 41.8% | — | — | |
| Gearing (liabilities / total assets) | — | — | 73.8% | 122.2% | — | |
| Current ratio | — | — | 1.12x | 0.85x | 0.64x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- FRUUGO.COM LTD 2010-11-22 → present
- DIRECTORY TECHNOLOGIES LIMITED 2008-04-03 → 2010-11-22
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“The Directors acknowledge the going concern of the Company continues to be reliant upon the ability to attract new retailers, list new products, absorb new regulations and global taxes into the operating model, and meet significant growth targets, or if targets are not met, the Company will need to reduce cost sufficiently on a timely basis, which is not guaranteed. This indicates that a material uncertainty exists which may cast significant doubt on the Company's ability to continue as a going concern.”
Group structure
- FRUUGO.COM LTD · parent
- Fruugo (Ireland) Limited 100%
- Fruugo.com Korea Limited 100%
Significant events
- “management initiated a compliance remediation program from 1 June 2024 to remove non-compliant products and to remove or restrict retailers responsible for a high degree of non-compliant listings.”
- “On the 27 November 2025 Fruugo.com Korea Limited was terminated. Therefore, this subsidiary has been disposed of in the year and a loss has been recognised.”
- “On the 29 July 2024 Fruugo.com, Inc was terminated. Therefore, this subsidiary was disposed of in the year and a loss was recognised.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
8 active · 13 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| NAYLOR, Darren John | Secretary | 2015-04-28 | — | — |
| ALLONBY, Dominic William Damien | Director | 2008-04-03 | Oct 1962 | British |
| GARA, Fergal Martin | Director | 2024-05-29 | Jul 1968 | Irish |
| MCWILLIAM, Robert Gerard | Director | 2021-12-31 | May 1969 | British |
| NAYLOR, Darren John | Director | 2008-04-03 | Feb 1967 | British |
| SCOTT, Elizabeth Christine Philomena | Director | 2021-12-31 | Aug 1980 | British |
| THOMAS, Andrew | Director | 2015-12-21 | Jul 1966 | British |
| WHITE, Alan | Director | 2015-12-21 | Apr 1955 | British |
Show 13 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ALLONBY, Dominic William | Secretary | 2008-04-03 | 2015-04-28 |
| ALCOCK, John Malcolm | Director | 2008-04-22 | 2010-08-31 |
| BAGSHAW, Guy Robert Thomas | Director | 2020-07-16 | 2024-02-29 |
| CARTER, Nicholas Michael | Director | 2015-12-21 | 2022-02-25 |
| CLARE, John Charles | Director | 2008-08-14 | 2014-01-01 |
| DE KARE SILVER, Michael Phillip | Director | 2008-08-14 | 2008-11-26 |
| HANCOX, Michael John | Director | 2018-08-01 | 2022-02-25 |
| HERINETON, David John | Director | 2008-04-22 | 2009-05-15 |
| HETTICH, Theodore Thomas | Director | 2018-07-11 | 2019-11-25 |
| PREEDY, Antony John | Director | 2018-11-05 | 2024-09-06 |
| RICHARDSON, Glen Paul | Director | 2015-12-21 | 2019-02-22 |
| SAATCHI, Maurice, Lord | Director | 2008-08-14 | 2010-08-18 |
| WALKER, John | Director | 2015-12-21 | 2022-02-25 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Fruugo Plc | Legal person | Shares 75–100% | 2021-09-16 | Active |
| Mr Dominic William Damien Allonby | Individual | Shares 25–50% | 2016-04-06 | Ceased 2021-09-16 |
Filing timeline
Last 20 of 113 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-07-28 | AA | accounts | Accounts with accounts type full | |
| 2026-04-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-12-22 | AA | accounts | Accounts with accounts type full | |
| 2025-04-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-06 | TM01 | officers | Termination director company with name termination date | |
| 2024-06-21 | AA | accounts | Accounts with accounts type group | |
| 2024-06-10 | CH01 | officers | Change person director company with change date | |
| 2024-06-10 | AP01 | officers | Appoint person director company with name date | |
| 2024-04-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-03-06 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-13 | CH01 | officers | Change person director company with change date | |
| 2024-02-13 | CH01 | officers | Change person director company with change date | |
| 2024-01-22 | CH01 | officers | Change person director company with change date | |
| 2023-05-09 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-03-30 | AA | accounts | Accounts with accounts type full | |
| 2022-06-08 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2022-06-08 | PSC03 | persons-with-significant-control | Notification of a person with significant control | |
| 2022-05-26 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date | |
| 2022-05-12 | AA | accounts | Accounts with accounts type full | |
| 2022-04-11 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.