DIRECT ONLINE SERVICES LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-06-24 (in 1mo)
Last made up 2025-06-10
Watchouts
Cash
£480K
+11.8% vs 2023
Net assets
-£2M
-482.1% vs 2023
Employees
211
-2.8% vs 2023
Profit before tax
-£3M
-3.9% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
The fact that the Company's parent undertaking Broadview Materials B.V. does not provide a formal letter of financial support constitutes a material uncertainty that may cast significant doubt with regard to the Company's ability to continue as a going concern.
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £33,887,824 | £30,995,432 | |
| Operating profit | -£2,652,883 | -£2,615,288 | |
| Profit before tax | -£2,950,270 | -£3,064,815 | |
| Net profit | -£2,372,324 | -£2,807,912 | |
| Cash | £429,335 | £480,072 | |
| Total assets less current liabilities | £3,708,403 | £7,356,693 | |
| Net assets | £582,392 | -£2,225,520 | |
| Equity | £582,392 | -£2,225,520 | |
| Average employees | 217 | 211 | |
| Wages | £7,298,136 | £7,098,971 | |
| Directors' remuneration | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-8.5%
£33,887,824 £30,995,432
-
Cash
+11.8%
£429,335 £480,072
-
Net assets
-482.1%
£582,392 -£2,225,520
-
Employees
-2.8%
217 211
-
Operating profit
+1.4%
-£2,652,883 -£2,615,288
-
Profit before tax
-3.9%
-£2,950,270 -£3,064,815
-
Wages
-2.7%
£7,298,136 £7,098,971
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -7.8% | -8.4% | |
| Net margin | -7.0% | -9.1% | |
| Return on capital employed | -71.5% | -35.5% | |
| Current ratio | 0.46x | 0.61x | |
| Interest cover | -8.88x | -5.82x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“The fact that the Company's parent undertaking Broadview Materials B.V. does not provide a formal letter of financial support constitutes a material uncertainty that may cast significant doubt with regard to the Company's ability to continue as a going concern.”
Significant events
- “During the year, the Company recognised an intangible asset addition of £1.7m relating to the acquisition of a sales and distribution contract from Formica limited, which is a sister company in the group.”
- “On 6 March 2025, the Company repaid a secured mortgage loan in full, amounting to £1,956,857.”
- “Furthermore, the Company has reached an agreement with the bank to remove the covenant testing in its entirety from the remaining loan agreement. The final agreement was signed on 25 March 2025.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 17 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| PENNEY, Ian David | Director | 2022-09-01 | Jul 1979 | British |
| TRAN, Ben | Director | 2023-06-07 | Feb 1981 | British |
Show 17 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CROUCH, Ben Scott | Secretary | 2020-05-01 | 2021-10-08 |
| HARDIMAN, Jack | Secretary | 2024-01-18 | 2026-04-21 |
| KOTZE, Janine | Secretary | 2023-02-17 | 2023-10-07 |
| LAWRENCE, Philip John | Secretary | 2008-07-10 | 2008-10-01 |
| REES, Sally Joanne, Mrs. | Secretary | 2009-02-01 | 2020-05-01 |
| ALLRIGHT, Philip Roger | Director | 2013-01-01 | 2019-09-06 |
| CROUCH, Ben Scott | Director | 2019-07-24 | 2021-10-08 |
| DEIGHTON, Samantha Claire | Director | 2015-04-01 | 2019-09-06 |
| FINLAY, Alexandra Mae | Director | 2013-07-01 | 2016-06-30 |
| HANCY, Stuart John | Director | 2017-02-01 | 2019-09-06 |
| LAWRENCE, John Philip | Director | 2008-07-10 | 2008-10-31 |
| NEVILLE, Gregory Mark | Director | 2012-07-01 | 2019-09-06 |
| REES, Martyn Peter | Director | 2008-10-31 | 2020-05-01 |
| REES, William Joseph | Director | 2010-04-06 | 2020-05-01 |
| SAMELCZAK, Marcin Piotr | Director | 2014-10-01 | 2019-09-06 |
| SHEPHERD, Jonathan Ashley | Director | 2019-07-24 | 2022-09-01 |
| WILSON, Daniel Robert | Director | 2013-01-01 | 2019-09-06 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Direct Online Sevices Holdings Limited | Corporate entity | Shares 75–100% | 2016-10-06 | Active |
| Mr Martyn Peter Rees | Individual | Shares 25–50%, Voting 25–50% | 2016-06-30 | Ceased 2016-10-06 |
| Mr William Joseph Rees | Individual | Shares 25–50%, Voting 25–50% | 2016-06-30 | Ceased 2016-10-06 |
Filing timeline
Last 20 of 103 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-22 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-06-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-05-30 | AA | accounts | Accounts with accounts type full | |
| 2024-09-24 | AA | accounts | Accounts with accounts type full | |
| 2024-06-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-18 | AP03 | officers | Appoint person secretary company with name date | |
| 2023-12-13 | RP04TM02 | officers | Second filing of secretary termination with name | |
| 2023-10-17 | TM02 | officers | Termination secretary company with name termination date | |
| 2023-09-29 | AA | accounts | Accounts with accounts type full | |
| 2023-06-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-12 | CH01 | officers | Change person director company with change date | |
| 2023-06-07 | AP01 | officers | Appoint person director company with name date | |
| 2023-02-17 | AP03 | officers | Appoint person secretary company with name date | |
| 2022-09-07 | AA | accounts | Accounts with accounts type full | |
| 2022-09-01 | AP01 | officers | Appoint person director company with name date | |
| 2022-09-01 | TM01 | officers | Termination director company with name termination date | |
| 2022-06-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-10-08 | TM01 | officers | Termination director company with name termination date | |
| 2021-10-08 | TM02 | officers | Termination secretary company with name termination date | |
| 2021-10-06 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.