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Next accounts due

2027-04-30 (in 11mo)

Last filed for 2025-07-31

Confirmation statement due

2026-11-26 (in 6mo)

Last made up 2025-11-12

Watchouts

None on the register

Cash

£7M

+57.2% highest in 7 filed years

Net assets

£4M

+15.8% vs 2024

Employees

76

+16.9% highest in 5 filed years

Profit before tax

£8M

+109.7% highest in 5 filed years

Accounts

9-year trend · latest reflected 2025-07-31

Metric Trend 2020-07-312021-07-312021-08-012022-07-312022-08-012023-07-312023-08-012024-07-312025-07-31
Turnover £19,195,770£20,044,745£31,680,362£38,883,071£50,970,619
Operating profit £4,920,042£2,625,499£3,738,597£3,978,379£8,385,048
Profit before tax £4,905,538£2,626,512£3,780,648£3,999,951£8,389,036
Net profit £3,970,185£2,122,016£2,975,105£2,978,902£6,396,675
Cash £2,340,884£2,340,884£3,221,030£3,221,030£5,445,994£4,510,472£7,091,623
Total assets less current liabilities £3,886,103£4,428,953£4,764,302£4,296,909£4,871,074
Net assets £3,641,951£4,097,299£4,072,403£3,384,637£3,920,792
Equity £3,641,951£3,641,951£4,097,299£4,097,299£4,072,403£4,072,403£3,384,637£3,920,792
Average employees 2744516576
Wages £1,605,942£2,384,698£3,306,309£3,993,948£5,014,261
Directors' remuneration £850,029£949,104£1,252,439£1,397,036£1,900,786

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Year-on-year

FY2024 → FY2025 · period ending 2025-07-31 vs 2024-07-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2020-07-312021-07-312021-08-012022-07-312022-08-012023-07-312023-08-012024-07-312025-07-31
Operating margin 25.6%13.1%11.8%10.2%16.5%
Net margin 20.7%10.6%9.4%7.7%12.5%
Return on capital employed 126.6%59.3%78.5%92.6%172.1%
Gearing (liabilities / total assets) 66.1%72.3%
Current ratio 1.72x1.48x
Interest cover 331.29x83.14x180.87x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Name history

Renamed 1 time since incorporation

  1. JADED LONDON LIMITED 2013-07-19 → present
  2. THE CASUAL SHIRT COMPANY LIMITED 2008-07-24 → 2013-07-19

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
Sopher + Co LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“After making appropriate enquiries and reviewing forecasts and sensitivities, the directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for the foreseeable future. Accordingly, the strategic report and financial statements have been prepared on a going concern basis.”

Group structure

  1. JADED LONDON LIMITED · parent
    1. Jaded London Inc 100% · Dover, DE

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

5 active · 2 resigned

Name Role Appointed Born Nationality
GOULDEN, John Secretary 2008-07-24 British
CAMBER, Jade Director 2017-05-16 Dec 1988 British
CUMMINGS, Paula Marie Director 2008-07-24 Mar 1966 British
GOULDEN, Grant Director 2017-05-16 Nov 1991 British
GOULDEN, John Director 2008-07-24 Oct 1952 British
Show 2 resigned officers
Name Role Appointed Resigned
QA REGISTRARS LIMITED Corporate Secretary 2008-07-24 2008-07-24
QA NOMINEES LIMITED Corporate Director 2008-07-24 2008-07-24

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mr John Goulden Individual Shares 25–50%, Voting 25–50% 2016-04-06 Active
Mrs Paula Marie Cummings Individual Shares 25–50%, Voting 25–50% 2016-04-06 Active

Filing timeline

Last 20 of 91 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2023-08-16 MA Memorandum articles
  • 2023-08-15 RESOLUTIONS Resolution
  • 2023-08-15 RESOLUTIONS Resolution
Date Type Category Description
2026-04-30 AA accounts Accounts with accounts type group PDF
2026-02-20 CH01 officers Change person director company with change date PDF
2025-12-12 CS01 confirmation-statement Confirmation statement with updates PDF
2025-07-11 CH01 officers Change person director company with change date PDF
2025-04-30 AA accounts Accounts with accounts type full PDF
2024-12-03 CS01 confirmation-statement Confirmation statement with updates PDF
2024-11-11 MR04 mortgage Mortgage satisfy charge full PDF
2024-11-11 MR04 mortgage Mortgage satisfy charge full PDF
2024-08-22 CH01 officers Change person director company with change date PDF
2024-07-04 AA accounts Accounts with accounts type full PDF
2023-11-27 CS01 confirmation-statement Confirmation statement with updates PDF
2023-08-16 MA incorporation Memorandum articles
2023-08-15 RESOLUTIONS resolution Resolution
2023-08-15 SH08 capital Capital name of class of shares
2023-08-15 RESOLUTIONS resolution Resolution
2023-08-15 SH08 capital Capital name of class of shares
2023-07-04 CH03 officers Change person secretary company with change date PDF
2023-07-04 CH01 officers Change person director company with change date PDF
2023-07-04 CH01 officers Change person director company with change date PDF
2023-07-04 CH01 officers Change person director company with change date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
4

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Official Companies House page