GRAVITY LONDON LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-11-24 (in 6mo)
Last made up 2025-11-10
Watchouts
None on the register
Cash
£2M
+51% vs 2023
Net assets
£9M
+14.4% highest in 5 filed years
Employees
59
-3.3% vs 2023
Profit before tax
£999K
+963.4% first positive since 2023
Net assets
6-year trend · vs Consumer Discretionary median
Accounts
6-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Turnover | — | £10,598,481 | — | — | £18,815,009 | £14,860,266 | |
| Operating profit | — | £1,886,321 | — | — | -£629,289 | £592,772 | |
| Profit before tax | — | £1,894,894 | £244,804 | £2,274,461 | -£115,706 | £998,974 | |
| Net profit | — | £1,574,000 | — | £2,022,548 | -£158,930 | £998,974 | |
| Cash | — | £4,063,912 | £3,107,439 | £6,793,727 | £1,600,784 | £2,417,460 | |
| Total assets less current liabilities | — | £6,136,927 | £6,381,731 | £8,474,953 | £14,473,911 | £14,113,025 | |
| Net assets | — | £6,133,743 | £6,360,604 | £8,383,152 | £8,224,222 | £9,408,563 | |
| Equity | £6,059,743 | £6,133,743 | £6,360,604 | £8,383,152 | £8,224,222 | £9,408,563 | |
| Average employees | — | 55 | 59 | 60 | 61 | 59 | |
| Wages | — | £2,904,892 | £5,031,117 | £3,281,155 | £3,379,741 | £3,264,882 | |
| Directors' remuneration | — | £512,251 | £401,153 | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-21%
£18,815,009 £14,860,266
-
Cash
+51%
£1,600,784 £2,417,460
-
Net assets
+14.4%
£8,224,222 £9,408,563
highest in 5 filed years
-
Employees
-3.3%
61 59
-
Operating profit
+194.2%
-£629,289 £592,772
first positive since 2023
-
Profit before tax
+963.4%
-£115,706 £998,974
first positive since 2023
-
Wages
-3.4%
£3,379,741 £3,264,882
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-12-31 | 2020-12-31 | 2021-12-31 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | 17.8% | — | — | -3.3% | 4.0% | |
| Net margin | — | 14.9% | — | — | -0.8% | 6.7% | |
| Return on capital employed | — | 30.7% | — | — | -4.3% | 4.2% | |
| Current ratio | — | — | — | — | 1.73x | 1.67x | |
| Interest cover | — | 2256.36x | — | — | -26.86x | 13.39x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Esther Carder (Senior Statutory Auditor) for and on behalf of Moore Kingston Smith LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Company's long-term business forecasts and cash reserves support the view that the Company will have adequate resources to meet its debts as they fall due for the foreseeable future and for at least 12 months from the signing of these financial statements. Auditors confirmed that they have not identified any material uncertainties.”
Group structure
- GRAVITY LONDON LIMITED · parent
- AGA Public Relations Limited 100%
- Gravity Worldwide Limited 100%
- Gravity Global Digital Ltd 100%
Significant events
- “In 2024, the Group acquired the trade and assets of a specialist social media agency, VOCO, in the US. In 2025, the Group completed three acquisitions: Lee Branding, Marketing Doctor, and TopRight.”
- “There were no reportable events after the reporting date.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ANDERSON, Paul | Director | 2011-09-30 | May 1965 | British |
| DAYNES, Andrew Michael | Director | 2021-09-07 | Jul 1983 | British |
| LETHBRIDGE, Mark Thomas | Director | 2008-11-14 | May 1959 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| FEAST, Sean Donald | Secretary | 2008-11-14 | 2025-06-30 |
| FEAST, Sean Donald | Director | 2011-09-30 | 2025-06-30 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Gravity Global Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2019-01-18 | Active |
| Mr Paul Anderson | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2019-01-18 |
| Mr Sean Donald Feast | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2019-01-18 |
| Mr Mark Thomas Lethbridge | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2019-01-18 |
Filing timeline
Last 20 of 66 total filings
Material constitutional events — rename, articles re-file, resolution
- 2021-09-30 RESOLUTIONS Resolution
- 2021-09-30 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-11-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-29 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-09-22 | AA | accounts | Accounts with accounts type full | |
| 2025-07-10 | TM01 | officers | Termination director company with name termination date | |
| 2024-11-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-30 | AA | accounts | Accounts with accounts type full | |
| 2023-11-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-28 | AA | accounts | Accounts with accounts type full | |
| 2023-05-15 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2022-11-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-29 | AA | accounts | Accounts with accounts type full | |
| 2021-11-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-09-30 | RESOLUTIONS | resolution | Resolution | |
| 2021-09-30 | MA | incorporation | Memorandum articles | |
| 2021-09-29 | AA | accounts | Accounts with accounts type full | |
| 2021-09-23 | AP01 | officers | Appoint person director company with name date | |
| 2021-09-20 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2021-09-10 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2021-09-10 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2020-12-16 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.