HSNF LIMITED
Get an alert when HSNF LIMITED files next
Leroy will email you the moment a new filing lands at Companies House — one short note per filing, nothing else.
Next accounts due
2027-03-31 (in 10mo)
Last filed for 2025-06-30
Confirmation statement due
2026-08-01 (in 3mo)
Last made up 2025-07-18
Watchouts
None on the register
Cash
£2M
-65.7% lowest in 4 filed years
Net assets
£13M
+6.6% highest in 3 filed years
Employees
76
-7.3% lowest in 3 filed years
Profit before tax
£1M
-64.3% vs 2024
Net assets
6-year trend · vs Industrials median
Accounts
6-year trend · latest reflected 2025-06-30
| Metric | Trend | 2021-07-01 | 2022-06-30 | 2022-07-01 | 2023-06-30 | 2024-06-30 | 2025-06-30 |
|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £39,606,090 | £34,116,418 | |
| Operating profit | — | — | — | — | £3,258,217 | £1,237,478 | |
| Profit before tax | — | — | — | — | £3,163,809 | £1,128,816 | |
| Net profit | — | £1,895,815 | — | — | £2,310,098 | £774,721 | |
| Cash | — | £2,005,340 | — | £2,917,247 | £5,360,350 | £1,837,512 | |
| Total assets less current liabilities | — | — | — | — | £11,084,421 | £11,587,894 | |
| Net assets | — | £7,781,408 | — | — | £11,940,091 | £12,724,303 | |
| Equity | £7,905,182 | £23,344,224 | £7,781,408 | £8,482,415 | £11,940,091 | £12,724,303 | |
| Average employees | — | 78 | — | — | 82 | 76 | |
| Wages | — | — | — | — | £3,167,364 | £3,685,381 | |
| Directors' remuneration | — | — | — | — | £370,089 | £194,262 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2024 → FY2025 · period ending 2025-06-30 vs 2024-06-30
-
Turnover
-13.9%
£39,606,090 £34,116,418
-
Cash
-65.7%
£5,360,350 £1,837,512
lowest in 4 filed years
-
Net assets
+6.6%
£11,940,091 £12,724,303
highest in 3 filed years
-
Employees
-7.3%
82 76
lowest in 3 filed years
-
Operating profit
-62%
£3,258,217 £1,237,478
-
Profit before tax
-64.3%
£3,163,809 £1,128,816
-
Wages
+16.4%
£3,167,364 £3,685,381
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2021-07-01 | 2022-06-30 | 2022-07-01 | 2023-06-30 | 2024-06-30 | 2025-06-30 |
|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 8.2% | 3.6% | |
| Net margin | — | — | — | — | 5.8% | 2.3% | |
| Return on capital employed | — | — | — | — | 29.4% | 10.7% | |
| Gearing (liabilities / total assets) | — | 53.1% | — | — | — | — | |
| Current ratio | — | — | — | — | 3.22x | 3.57x | |
| Interest cover | — | — | — | — | 34.43x | 10.81x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- HSNF LIMITED 2012-03-27 → present
- HERSTYLER TRADING LIMITED 2009-06-25 → 2012-03-27
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Consolidated group
- Auditor
- FLB Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In considering the appropriateness of adopting the going concern basis in preparing the financial statements, the directors have assessed the potential cash generation of the Group for the foreseeable future (being twelve months from the date of approving these financial statements). While there remains an inherent volatility in all retail markets, the Group considers that it is well placed to continue generating profits and positive cash flows in the future.”
Group structure
- HSNF LIMITED · parent
- BB Brands Limited 100%
- Perachem Limited 100%
- HSNF Poland 100%
- Pipkin Europe Limited 100%
- Justbeauty Limited 100%
- Mylee Beauty Limited 100%
- HSNF (HK) Limited 100%
- HSNF IE Ltd 100%
- HSNF FR 100%
Significant events
- “The Company entered into a £2m loan facility with HSBC UK Bank PLC. The loan is secured by way of a fixed charge over the documents and goods purchased by the Company. The charge contains a negative pledge.”
- “Additional commercial developments during the year included the successful deployment of new product developments (NPD) within the nails category in March 2025. These launches supported brand relevance, product innovation and customer engagement across core channels.”
- “The Group secured new partnerships with a major health and beauty retailer in the United Kingdom during the second half of the financial year. This represents a strategically important step in expanding retail distribution, enhancing brand visibility and diversifying revenue channels beyond direct-to-consumer platforms.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BRYCE, Michael Rodolfo | Director | 2025-07-03 | Sep 1977 | American |
| IIAN, Dan | Director | 2023-03-22 | Aug 1977 | Israeli |
| MAKSYMENKOV, Roman | Director | 2023-03-22 | Jul 1981 | British |
| SAINI, Ajitpal Singh | Director | 2023-03-22 | Jan 1977 | British |
| WHITE, Ben | Director | 2012-05-02 | Jan 1979 | British |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| INTERNATIONAL REGISTRARS LIMITED | Corporate Secretary | 2009-06-25 | 2021-11-09 |
| NOURIEL, Boaz Haim | Director | 2011-03-31 | 2011-11-22 |
| RESHEFF, Barak | Director | 2009-06-25 | 2011-11-22 |
| WHITE, Adam | Director | 2009-06-25 | 2017-12-15 |
| YONATAN, David | Director | 2022-04-06 | 2024-05-17 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Ben White | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 82 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-02-14 MA Memorandum articles
- 2026-02-14 RESOLUTIONS Resolution
- 2025-09-15 MA Memorandum articles
- 2025-09-15 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-31 | AA | accounts | Accounts with accounts type group | |
| 2026-02-27 | CH01 | officers | Change person director company with change date | |
| 2026-02-27 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2026-02-26 | CH01 | officers | Change person director company with change date | |
| 2026-02-26 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2026-02-14 | MA | incorporation | Memorandum articles | |
| 2026-02-14 | RESOLUTIONS | resolution | Resolution | |
| 2025-09-16 | SH08 | capital | Capital name of class of shares | |
| 2025-09-15 | MA | incorporation | Memorandum articles | |
| 2025-09-15 | RESOLUTIONS | resolution | Resolution | |
| 2025-07-29 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-07-28 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-07-08 | AP01 | officers | Appoint person director company with name date | |
| 2025-03-31 | AA | accounts | Accounts with accounts type full | |
| 2025-03-24 | AA01 | accounts | Change account reference date company previous extended | |
| 2024-07-22 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-07-18 | CH01 | officers | Change person director company with change date | |
| 2024-07-18 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-05-23 | TM01 | officers | Termination director company with name termination date | |
| 2024-04-03 | AD01 | address | Change registered office address company with date old address new address |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 13
- Capital events
- 1
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.