POTATO LONDON LTD
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-28 (in 11mo)
Last made up 2026-04-14
Watchouts
None on the register
Cash
—
Latest balance sheet
Net assets
£8M
+21% highest in 4 filed years
Employees
44
-2.2% lowest in 4 filed years
Profit before tax
£2M
+38% highest in 4 filed years
Net assets
4-year trend · vs Technology median
Accounts
4-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Turnover | £6,310,421 | £5,324,544 | £7,034,644 | £7,977,659 | |
| Operating profit | -£87,062 | £478,197 | £1,197,142 | £1,617,646 | |
| Profit before tax | -£112,111 | £445,652 | £1,393,227 | £1,923,113 | |
| Net profit | — | — | £1,027,942 | £1,396,875 | |
| Cash | £767,969 | £810,912 | — | — | |
| Total assets less current liabilities | £2,762,192 | £2,787,743 | £6,661,673 | £8,058,548 | |
| Net assets | £2,266,068 | £2,513,276 | £6,661,673 | £8,058,548 | |
| Equity | £2,266,068 | £2,513,276 | £6,661,673 | £8,058,548 | |
| Average employees | 72 | 60 | 45 | 44 | |
| Wages | — | — | £3,488,916 | £3,289,671 | |
| Directors' remuneration | — | — | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+13.4%
£7,034,644 £7,977,659
highest in 4 filed years
-
Cash
—
Not reported
-
Net assets
+21%
£6,661,673 £8,058,548
highest in 4 filed years
-
Employees
-2.2%
45 44
lowest in 4 filed years
-
Operating profit
+35.1%
£1,197,142 £1,617,646
highest in 4 filed years
-
Profit before tax
+38%
£1,393,227 £1,923,113
highest in 4 filed years
-
Wages
-5.7%
£3,488,916 £3,289,671
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-12-31 | 2020-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Operating margin | -1.4% | 9.0% | 17.0% | 20.3% | |
| Net margin | — | — | 14.6% | 17.5% | |
| Return on capital employed | -3.2% | 17.2% | 18.0% | 20.1% | |
| Gearing (liabilities / total assets) | — | — | 0.0% | 0.0% | |
| Current ratio | — | — | 3.85x | 4.22x | |
| Interest cover | -3.16x | 14.69x | — | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Significant events
- “The Company has a concentration risk around the size of one client (84.4%) (2023: 80.6%) and to respond to this has been trying to diversify its client's portfolio across a number of industry sectors.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 9 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| WPP GROUP (NOMINEES) LIMITED | Corporate Secretary | 2016-03-04 | — | — |
| NORTHCOTT, Geoffrey Robertson | Director | 2016-03-04 | Oct 1977 | British |
| PADDON, Michelle Louise | Director | 2026-02-06 | Sep 1978 | British |
Show 9 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GUTTRIDGE, Luke | Secretary | 2010-03-04 | 2016-03-04 |
| OHS SECRETARIES LIMITED | Corporate Secretary | 2015-12-17 | 2016-03-04 |
| AHMED, Ajaz Khowaj Quoram | Director | 2016-03-04 | 2019-04-24 |
| CARTWRIGHT, Jason Michael | Director | 2010-03-04 | 2022-03-21 |
| COLLINS, Dylan | Director | 2013-02-26 | 2020-07-29 |
| EGGAR, Jonathan Neil | Director | 2018-03-14 | 2026-01-02 |
| GUTTRIDGE, Luke | Director | 2010-03-04 | 2016-03-04 |
| KELLY, Sam Robert | Director | 2019-04-24 | 2024-11-18 |
| SHAMSI, Richard | Director | 2016-03-04 | 2017-12-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Box Of Vegetables Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 85 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-22 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-04-22 | CH01 | officers | Change person director company with change date | |
| 2026-04-22 | CH01 | officers | Change person director company with change date | |
| 2026-02-07 | AP01 | officers | Appoint person director company with name date | |
| 2026-01-20 | TM01 | officers | Termination director company with name termination date | |
| 2025-10-16 | AA | accounts | Accounts with accounts type full | |
| 2025-04-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-05 | TM01 | officers | Termination director company with name termination date | |
| 2024-10-04 | AA | accounts | Accounts with accounts type full | |
| 2024-04-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-13 | AA | accounts | Accounts with accounts type full | |
| 2023-07-31 | CH01 | officers | Change person director company with change date | |
| 2023-04-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-12-29 | AA | accounts | Accounts with accounts type full | |
| 2022-04-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-04-14 | TM01 | officers | Termination director company with name termination date | |
| 2022-04-14 | TM01 | officers | Termination director company with name termination date | |
| 2021-12-21 | AAMD | accounts | Accounts amended with accounts type full | |
| 2021-12-15 | AA | accounts | Accounts with accounts type total exemption full | |
| 2021-04-28 | CH04 | officers | Change corporate secretary company with change date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.