WE ARE VERY SOCIAL LTD
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Cash
£12m
-5.6% vs 2024
Net assets
£9.3m
-32.4% lowest in 3 filed years
Employees
1,051
-8.9% lowest in 3 filed years
Profit before tax
-£121k
+98% vs 2024
Net assets
3-year trend · vs Consumer Discretionary median
Accounts
3-year trend · Δ = latest vs prior filed period · latest reflected 2025-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 | Δ vs prior |
|---|---|---|---|---|---|
| Turnover | £165,375,000 | £154,677,000 | £166,001,000 | +7.3% | |
| Operating profit | £6,302,000 | £673,000 | £4,709,000 | +599.7% | |
| Profit before tax | £4,837,000 | -£6,081,000 | -£121,000 | +98% | |
| Net profit | £3,407,000 | -£6,806,000 | -£4,564,000 | +32.9% | |
| Cash | £10,887,000 | £12,570,000 | £11,872,000 | -5.6% | |
| Total assets less current liabilities | £52,905,000 | £25,763,000 | £27,524,000 | +6.8% | |
| Net assets | £21,068,000 | £13,742,000 | £9,284,000 | -32.4% | |
| Equity | £21,068,000 | £13,742,000 | £9,284,000 | -32.4% | |
| Average employees | 1,239 | 1,154 | 1,051 | -8.9% | |
| Wages | £70,408,000 | £70,771,000 | £69,315,000 | -2.1% | |
| Directors' remuneration | £662,000 | £542,000 | £396,000 | -26.9% | |
| Directors' pension contributions | £14,000 | £34,000 | £13,000 | -61.8% | |
| Highest paid director | £366,814 | £851,101 | £409,011 | -51.9% |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. The Δ column is the change from the prior filed period as a percentage of |prior|; lines a company doesn't report show —. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|---|
| Operating margin | 3.8% | 0.4% | 2.8% | |
| Net margin | 2.1% | -4.4% | -2.7% | |
| Return on capital employed | 11.9% | 2.6% | 17.1% | |
| Gearing (liabilities / total assets) | 79.0% | 84.6% | 89.6% | |
| Current ratio | 1.21x | 0.85x | 0.83x | |
| Interest cover | 2.48x | 0.29x | 1.75x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Consolidated group
- Auditor
- RSM UK Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors have at the time of approving the financial statements, a reasonable expectation that the Group and the Company have adequate resources to continue in operational existence for the foreseeable future. Thus, they continue to adopt the going concern basis of accounting in preparing the financial statements.”
Group structure
- WE ARE VERY SOCIAL LTD · parent
- We Are Social Pty Limited 100%
- We Are Social Deutschland GmbH 100%
- We Are Social SAS 100%
- We Are Social Pte Limited 100%
- We Are Social Inc 100%
- We Are Social Ltd 100%
- We Are Social SRL 100%
- We Are Social SL 100%
- Indigo Social Ltd 100%
- Socialize Group FZ LLC 100%
- This Is Hello SRL 100%
- This Is Hello Ltd 100%
- Kobe Global Technologies Pte Ltd 80%
- We Are Social Canada Inc 100%
- We Are Social B.V. 100%
- We Are Social Indonesia 100%
- We Are Very Social Inc 100%
- This is Hello Inc 100%
- Make My Day AR Limited 100%
- Plus Studios Unipessoal, Lda 100%
- This is Hello SAS (France) 100%
- The Narrative Group Inc 100%
- We Are Social (Vietnam) Company Limited 100%
- We Are Social (Thailand) Ltd. 100%
- This Is Hello, Unipessoal LDA 100%
Significant events
- “Following the sale of China-based entities during the period (listed in Note 37), the Group also ceased trading in We Are Social GK (Japan), We Are Social (Vietnam) Limited, and Make My Day AR Limited. The dissolution of We Are Social GK was completed in December 2025, and the Group remains on track to complete the dissolution of the remaining two entities in 2026.”
- “The Group completed the sale to the local management team, of its entire equity interest in We Are Social Consulting (Shanghai) Co. Ltd, We Are Social Consulting (Shenzhen) Co Ltd, We Are Social Consulting (Beijing) Co. Ltd and We Are Social Limited (Hong Kong) on 16th May 2025 and Metta Communications Limited and Ad-impact Metta Limited on 19th September 2025. We Are Social GK was formally dissolved on 24th December 2025.”
- “Subsequent to 31 December 2025, on 6th August 2026, the Company entered into an Amended and Restated Credit Agreement (the "Amended Credit Agreement"), with a syndicate of lenders. It amends and restates in its entirety the Company's existing credit agreement dated August 2021. It provides the Company with a revolving operating credit facility and a non-revolving term credit facility. The term facility matures in August 2029.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 7 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ADAMSON, Christopher William | Director | 2019-11-12 | Apr 1964 | British |
| MARCHAND, Brett Simeon | Director | 2022-01-31 | Jun 1966 | Canadian |
Show 7 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CHEN, Yong | Director | 2014-03-26 | 2016-03-14 |
| GRANT, Robin Oliver Martin | Director | 2010-03-09 | 2020-05-08 |
| MCDONALD, Nathan Angus | Director | 2010-03-09 | 2024-10-11 |
| SHEN, He | Director | 2017-04-13 | 2022-01-14 |
| ZHANG, Xiangji | Director | 2014-03-26 | 2017-04-11 |
| ZHAO, Wenquan | Director | 2014-03-26 | 2022-01-14 |
| ZHENG, Hong | Director | 2016-03-14 | 2022-01-14 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Nathan Angus Mcdonald | Individual | Significant influence | 2016-04-06 | Ceased 2022-05-23 |
| Bluefocus International Limited | Corporate entity | Voting 75–100% | 2016-04-06 | Ceased 2022-05-23 |
| Mr Robin Oliver Martin Grant | Individual | Significant influence | 2016-04-06 | Ceased 2020-05-08 |
Filing timeline
Last 20 of 111 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-10-19 MA Memorandum articles
- 2023-10-19 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-08-28 | AA | accounts | Accounts with accounts type group | |
| 2026-08-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2026-05-29 | SH06 | capital | Capital cancellation shares | |
| 2026-05-29 | SH03 | capital | Capital return purchase own shares | |
| 2026-04-01 | SH06 | capital | Capital cancellation shares | |
| 2026-03-26 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-01 | SH03 | capital | Capital return purchase own shares | |
| 2025-05-22 | AA | accounts | Accounts with accounts type group | |
| 2025-02-28 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-11-07 | TM01 | officers | Termination director company with name termination date | |
| 2024-10-16 | SH03 | capital | Capital return purchase own shares | |
| 2024-04-10 | AA | accounts | Accounts with accounts type group | |
| 2024-03-21 | MR05 | mortgage | Mortgage charge part both with charge number | |
| 2024-03-07 | SH01 | capital | Capital allotment shares | |
| 2024-02-22 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-01-21 | SH08 | capital | Capital name of class of shares | |
| 2024-01-20 | SH08 | capital | Capital name of class of shares | |
| 2023-12-27 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-10-19 | MA | incorporation | Memorandum articles | |
| 2023-10-19 | RESOLUTIONS | resolution | Resolution |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 5
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.