EXPERIMENTAL WORLDWIDE LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-07-26 (in 2mo)
Last made up 2025-07-12
Watchouts
Cash
£2M
+106.1% vs 2023
Net assets
-£13M
-31.6% lowest in 4 filed years
Employees
227
+8.1% highest in 4 filed years
Profit before tax
-£3M
-21.6% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
The company is dependent on the continued financial support of its parent company, Experimental Group SAS. The parent company confirmed it will continue to provide financial support and not seek repayment of this loan for the foreseeable future. Financial statements do not include adjustments that would result from withdrawal of this support.
Net assets
4-year trend · vs Consumer Discretionary median
Accounts
4-year trend · latest reflected 2024-12-31
| Metric | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Turnover | — | — | £17,757,936 | £18,111,430 | |
| Operating profit | — | — | -£2,569,794 | -£2,183,396 | |
| Profit before tax | — | — | -£2,611,835 | -£3,176,862 | |
| Net profit | — | — | -£2,605,443 | -£3,164,984 | |
| Cash | — | — | £1,212,898 | £2,499,229 | |
| Total assets less current liabilities | £3,317,166 | £3,966,732 | -£9,492,116 | -£12,602,492 | |
| Net assets | -£4,338,829 | -£4,531,311 | -£9,712,568 | -£12,784,753 | |
| Equity | -£4,338,829 | -£4,531,311 | -£9,712,568 | -£12,784,753 | |
| Average employees | 8 | 5 | 210 | 227 | |
| Wages | — | — | £6,110,276 | £6,516,928 | |
| Directors' remuneration | — | — | £467,686 | £358,993 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+2%
£17,757,936 £18,111,430
-
Cash
+106.1%
£1,212,898 £2,499,229
-
Net assets
-31.6%
-£9,712,568 -£12,784,753
lowest in 4 filed years
-
Employees
+8.1%
210 227
highest in 4 filed years
-
Operating profit
+15%
-£2,569,794 -£2,183,396
-
Profit before tax
-21.6%
-£2,611,835 -£3,176,862
-
Wages
+6.7%
£6,110,276 £6,516,928
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2020-12-31 | 2021-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|
| Operating margin | — | — | -14.5% | -12.1% | |
| Net margin | — | — | -14.7% | -17.5% | |
| Return on capital employed | — | — | 27.1% | 17.3% | |
| Gearing (liabilities / total assets) | — | — | 175.8% | 188.5% | |
| Current ratio | — | — | 0.24x | 0.25x | |
| Interest cover | — | — | -61.13x | -2.20x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Name history
Renamed 1 time since incorporation
- EXPERIMENTAL WORLDWIDE LIMITED 2013-02-05 → present
- EXPERIMENTAL COCKTAIL (LONDON) LIMITED 2010-07-12 → 2013-02-05
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Oliver Clive & Co Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“The company is dependent on the continued financial support of its parent company, Experimental Group SAS. The parent company confirmed it will continue to provide financial support and not seek repayment of this loan for the foreseeable future. Financial statements do not include adjustments that would result from withdrawal of this support.”
Group structure
- EXPERIMENTAL WORLDWIDE LIMITED · parent
- CVS London Ltd. 100%
- ECC Chinatown Ltd. 100%
- Experimental Silencio SI. 100%
- Henrietta Street hotel Ltd. 100%
- Experimental Piazza Ltd. 100%
- 6 W 24 Super ECC, Llc 80%
- Supernatural Wine Inc. 80%
Significant events
- “The new subsidiary business, 6 W 24 Super ECC LLC, incorporated in the prior year and of which Experimental Worldwide Limited holds 80% of the share capital, has already commenced trading. The business is registered in New York USA and its principal activity is that of a bar and restaurant.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BON, Olivier | Director | 2010-07-12 | Mar 1982 | French |
| CROS, Pierre Charles | Director | 2010-07-12 | Dec 1982 | French |
| DE GORIAINOFF, Romee | Director | 2010-07-12 | Jun 1982 | French |
| PADOVANI, Xavier | Director | 2010-07-12 | May 1974 | French |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Romee De Gorianioff | Individual | Appoints directors, Significant influence | 2016-06-30 | Active |
| Mr Xavier Padovani | Individual | Appoints directors, Significant influence | 2016-06-30 | Active |
| Sas Imagine | Corporate entity | Shares 25–50%, Voting 25–50%, Significant influence | 2016-06-30 | Active |
| Mr Pierre-Charles Cros | Individual | Appoints directors, Significant influence | 2016-06-30 | Active |
| Mr Oliver Bon | Individual | Appoints directors, Significant influence | 2016-06-30 | Active |
| Experimental Group Sas | Corporate entity | Shares 75–100%, Voting 75–100%, Significant influence | 2016-06-30 | Active |
Filing timeline
Last 20 of 59 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-05 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-07-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-04-16 | AA | accounts | Accounts with accounts type group | |
| 2024-07-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-06-27 | AA | accounts | Accounts with accounts type group | |
| 2023-09-18 | AA | accounts | Accounts with accounts type group | |
| 2023-07-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-07-22 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-07-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-02-03 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-02-03 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-02-03 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2021-07-25 | AA | accounts | Accounts with accounts type audit exemption subsiduary | |
| 2021-07-25 | PARENT_ACC | accounts | Legacy | |
| 2021-07-25 | GUARANTEE2 | other | Legacy | |
| 2021-07-25 | AGREEMENT2 | other | Legacy | |
| 2021-07-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-09-23 | AA | accounts | Accounts with accounts type audit exemption subsiduary | |
| 2020-09-23 | PARENT_ACC | accounts | Legacy | |
| 2020-09-23 | AGREEMENT2 | other | Legacy |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.